All posts by MarketingStrategy

Marketing Funnel Metrics and Strategic Marketing

How to Make Timely Profitable and Accurate Strategic Marketing Decisions!

A bold claim, you’ll be shocked by the end of this short article…

Why? Because you’re going to understand the BIG difference.

The difference between shallow and deep funnel metrics.

More importantly, you’re going to understand strategic marketing.

And why using deep funnel metrics is the only way to go…

This means intelligently and mathematically how to scale results.

Believe it or not…

Even though the idea of funnel metrics has been around for a while.

It still may sound intimidating or more complex than ever before…

Finally you’re about to discover how these mysterious numbers…

Radically it will simplify your job as a strategic marketer.

You’ll be able to make rock solid and sound marketing decisions.

Yes! Life is about to get much easier and stress free for you…

Right now, I’d like to help you fill the gaps in your mind.

Listen, this is the critical importance of understanding you need.

You see, deep funnel metrics isn’t just a dirty insider’s secret…

You need to listen closely to a lesson about…

Numbers which actually add up to mathematical profits.

Who doesn’t love solving rubik’s cubes and crossword puzzles?

I know with absolute certainty, you think I’ve lost the plot!?

You probably love racking your brain too…

If I want to make lots of money…

Keep reading every word or forever hold your tongue…

So how many electricians does it take to change a light bulb?

What if I tell you the answer in just a minute (we’ll come back okay)…

Firstly, perhaps you’re wondering what’s a strategic marketing plan?

Strategic marketing planning is a process.

Every business should go through this process to plan…

And implement effective marketing strategies.

Strategic marketing planning takes several aspects of marketing.

And promotion into consideration…

On the flip side, what are the tools of marketing?

Marketing tools are development and promotional strategies.

These are the action steps your business uses.

These are used to develop and promote products or services.

A quick example…

Marketing tools are market research surveys and focus groups.

What’s the point?

These numbers mean nothing without context.

You already know the concept of too much or too little…

Too high or too low…

It is all meaningless without context.

strategic marketing

The same principle applies to your marketing metrics.

In fact, almost all internet marketers use shallow funnel metrics.

Metrics like cost-per-click and earnings-per-click.

Yeah it’s all I looked at…

And this is how most make strategic marketing decisions.

You see, there are two sides to every marketing equation…

How much did you spend…

How much did you make…

Simple right?

While these shallow funnel metrics on the surface can be useful.

In some ways, they do not tell both sides of the mathematical story.

And are not the metrics you need to be using to scale your business.

Why?

Because cost-per-click only (CPC) uses expense side of conversions.

The equation ignores whether or not you generated any money.

Earnings-per-click (EPC)…

EPC tells you how much you made…would you agree?

Still it ignores how much you spent.

Reality is each only tells one-side of the mathematical story.

Should you ignore one or the other?

Now you understand the types of metrics as shallow funnel metrics.

On the other hand…

There are metrics which show the full conversion story.

Metrics must take into account…

Revenue…

And expense side of the equation.

This is what deep funnel metrics is all about.

Two fast and easy examples…

Deep funnel metrics are:

Profit Per Lead (PPL)…

Calculated as amount of revenue generated per lead…

Minus the cost per lead.

Return on Investment (ROI)…

Calculated as the total revenue generated.

Minus cost to generate revenue…

Divided by investment (also know as ad expenses).

So why do these deep funnel metrics make all the difference?

strategic marketing

Because your strategic marketing is made dramatically easier.

And because when it comes to making key decisions…

Be it promotional and scaling your business success.

There is no more second guessing, personal feelings or opinions…

You are very clear and avoid the mind numbing doubtful thoughts.

” I think this ads working or I ‘guess’ we should renew this ad spend”.

No opinions…

No second guessing…

Just simple numbers that do the heavy lifting for you.

At the end of the day…

The big marketing decision you need make are valuable.

You either spend or do not spend…

The strategic marketing decision becomes clear and simple.

You simply dive into these deep funnel metrics…

Focus specifically on PPL and ROI.

You ask yourself one question…

Is this marketing activity making money?

That’s it!

Who cares about those shallow funnel metrics like CPC and EPC!

Yes! You should understand from a traffic management standpoint…

You can optimize your ad spend by looking at your cpc or epc.

In fact, when it comes to the big strategic marketing decisions…

It really doesn’t matter what your CPC or EPC…does it make sense?

Is CPC of $.30 good?

Is a CPC of $9.00 bad?

You don’t know just by looking right?

Not without context of deep funnel metrics to guide your decision.

What if you can spend $1 today…

To get $1 or more back tomorrow.

Would you do it?

Regardless of the CPC or EPC?

Of course you would in a heartbeat!

You’d be strangling and starving your business growth if you didn’t.

What if you can get good quality leads?

And new customers…

While recouping most if not all of your ad spend!

Obviously without second thoughts that’s key to scaling, right?

strategic marketing framework

You see, when you begin to use your deep funnel metrics…

You are preciously guided to your strategic marketing decisions.

There is no more pain and self doubt that results in confusion…

Agonizing about where to spend hard earned marketing dollars.

So how many electricians does it take to change a light bulb?

ONE is effective…

What if you want to make it complicated and keep guessing?

Perhaps, 99 is needed…

You test small to significantly reduce the risk of losing money.

You track like every savvy marketer should…

You look at and study your deep funnel metrics.

These numbers tell you your complete conversion story.

You let the numbers decide.

You let the numbers lead you and strategic marketing decisions.

Strategic Marketing

Product Pricing Strategy

The Product Pricing Strategy Is Both Art and Science!

Price must support all elements of the marketing mix. Pricing is difficult, it must reflect supply and demand relationships as well.

TIP: Product pricing is all about perception, value and positioning, its the story behind product which differentiates and intrigues…

What are the pricing strategies in marketing?

What are the types of product pricing strategies?

Premium Pricing…

The price is set high to indicate that the product is “exclusive”

Psychological Pricing…

The psychology of price and positioning of price within the market.

Pricing your product requires art and a lot of science….here’s why?

When I first started online…

More than 20 years ago, I was in engineering and manufacturing.

I began in a fitness niche selling body building products.

This was pre-video era…

This was before everybody was selling ebooks…

Some sort of digital product.

Ebooks were around the $29 to $37 price point.

Instead, I created a $300 to $400 home study course.

Not because I was greedy…

And not because it was innovative…

More so because the very first information product I ever bought was a big home study course at that price point.

It had big binders, cassette tapes and diskettes and a lot of materials.

Because I was so embraced with this concept, that’s what I created.

And this home study course did well.

The name of the game is to price test…

If you’ve never done this before it will open your eyes.

The fact is most marketers do not test their pricing limits.

They either pick a number based on thin air…

In other words what they think their customers will buy…

OR

Simply price product based on what most of their competitors do.

What if these other competitors are not price testing?

It’s a bit like the blind leading the blind.

What if you’re leaving tremendous amounts of money on the table?

It all boils down to the superior offer…

Everybody always thinks the best way to create a superior offer is to lower the price and give more, right?

Reality is there’s only a certain percentage of the market place that makes their buying decision based solely on price.

The larger percentage of the market place makes buying decisions based on value or perceived value.

What I do when creating a far superior offer is to understand what’s already in the market place…

And always lean in the favor of giving more.

You see, there is something called the “thump factor”.

Years ago when somebody ordered something…

They wanted a gigantic box of stuff to show up and plop down right on their doorstep.

They opened it and there were 28 different components and pieces and binders.

There was this idea of giving as many different pieces as you can.

It decreased the likelihood of a refund.

Today that’s not the key.

Today, when I say “give more”, I’m really talking about giving more of what they ultimately need and want.

For example…

You could send them a starter package.

OR

Diagrams with instructional video for how to set up something.

You give them instructions or a cheat sheet.

This is not a huge package with lots of pieces.

It’s just more relevant and value to them.

The pricing risk…

There’s risk in everything you do, regardless of where you price it.

If you price it too low…

You run the risk of leaving a bundles of money on the table.

If you price it too high…

Crazy high, of course you run the risk of not getting the maximum number of new customers.

So there’s risk…would you agree?

How do you handle that risk…

It depends on what your ultimate strategic plan is for the launch.

Firstly, you want to identify your objectives for the product.

Your launch objective…

Your objective could be to maximize revenues.

It could be to maximize customer acquisitions.

You could also test other benefits like getting maximum jv partners.

It depend if you’re looking to get maximum customer acquisitions.

If so, then you might use a different pricing strategy.

If you’re considering the number of jv partners…

Your goal might be to have most of the sales come from partners.

You’d choose a price point that would be exciting for your partners.

And the product would be more likely to reach more new customers.

If you’re not going to go with a significant number of jv partners…

Instead you want to promote your offer via your house list…

You’d price the product differently. Why?

Because you want to maximize revenue from the launch.

You should also look at what your competitors are doing.

Yes! There are a number of other factors to consider.

The conclusion is to choose a price point for your new product.

And you always want to test various price points. Period!

Product Pricing Strategy

Get 6 Proven Direct Response Headline Templates In 30 seconds

“Discover The 6 Proven Most POWERFUL Direct Response Headlines You Can Use In 30 Seconds or Less Guaranteed To Boost Results!”

The proven conversions toolkit, what you’re about to discover is how you can generate powerful catchy advertising headlines…

Your very best sales headlines with crystal clear on target message.

I’m talking about the level of skill that transcends logic.

Direct response attention grabbing headlines.

Marketing headlines that sells your products or services.

Yes! That’s one HUGELY profitable aspect and factor right?

This is the power of a direct response headline.

You’ll get one simple and powerful headline generator formula…

You can simply generate…copy and paste (you’ll see that in a minute).

You can spit out attention grabbing sales headlines on demand…

But are you ready for a scary statistic?

direct response headlines

Listen, eight out of ten people never make it past the headline…

Let me do the math for you.

That’s 80%!

This is what you’re REALLY up against.

That’s why you need direct response headline in order to sell.

YES! You can have the best offer or product in the entire world…

What if people don’t know about it?

You’re not going to sell a single product.

That’s why direct response marketing can be your weapon of choice.

To be more specific…this is what direct response copy is all about.

YES! Getting attention and immediate response on your offer.

BUT…it ALL starts with the headline.

If that doesn’t quickly grab them by the eyeballs and get attention…

You’re dead in the water.

The success of your marketing hinges on what factor?

YES! The power of your headline!

So, are you ready?

The secret is in simplicity, how quickly you learn to use this tool…

use numbers in headlines

I’m sure you want to get off the hamster wheel, right?

Stop running so hard to create new promotions…

Endless new products that nobody wants…

Busting your chops making money from scratch.

Each day, week and month like a crazy person.

Are you ready to be walked through how you can step-by-step develop your own kick-ass powerful direct response headlines.

The formula is called AIDA

A – Get Attention

I – Arouse Interest

D – Stimulate Desire

A – Ask For Action

Robert Collier Formula

Attention

Interest

Description

Persuasion

Proof

Close

Victor Schwab – AAPPA Formula

A – Get Attention

A – Show People An Advantage

P – Prove It P – Persuade People To Grasp This Advantage

A – Ask For Action

Bob Bly Formula

Bob says all persuasive copy contains these eight elements:

1. Gains attention

2. Focuses on the customer

3. Stresses benefits

4. Differentiates you from the competition

5. Proves its case

6. Established credibility

7. Builds value

8. Closes with a call to action

Bob Stone formula

1. Promise a benefit in your headline or first paragraph…

Use your most important benefit.

2. Immediately enlarge upon your most important benefit.

3. Tell the reader specifically what he is going to get.

4. Back up your statements with proof and testimonials.

5. Tell the reader what he might lose if he doesn’t act.

6. Rephrase your prominent benefits in your closing offer.

7. Incite Action – NOW!!

Orville Reed Formula

Tell your reader from very beginning how your product or service will benefit them.

Back up your statements of benefits with believable evidence.

Write with enthusiasm, keep your copy moving.

Keep the prospect interested.

Transfer your enthusiasm for the benefit to the prospect.

R.S. Formula – AIDA

Attention

Interest

Desire

Action
Attention

1. Superscript – teaser

2.  Headline – attention of desired audience

3. Subhead

4. Salutation

Interest

5. Opening hook – if you…then

6. Your story – credibility

7. Here’s what this is all about

Desire

8. USP

9. Appeal

10. Benefits, Benefits, Benefits

11. Bullets

Action

12. Bonuses

13. Don’t Decide Now – you can’t lose

14. Price dropdown – justification

15. Risk Reversal – Guarantee

16. close the deal – buy now

17. PS

Ready to put it all together to make it work for you?

Great….simply answer a few important questions.

It’s fun and it works like crazy in 30 seconds or less!

1. Describe your audience in 5 words or less.

(Example: Entrepreneurs who market their business.)

2. Describe the BIG BENEFIT they’ll receive from your services.

(Example: Create Your Own Winning Sales Copy.)

3. Use a specific number to describe the time frame…

How long does it take?

For your customer to see a result from your product or service…

(Example: Within 48 Hours)

Keep in mind once you really get the hang of it…

Learn how to recognize and create winning headlines…

It can become second nature.

You can create multiple headlines for split-tests.

Test to find the right one that gets best results…

You can easily determine elements of a good headline.

And find the right hook that fits your own business.

Step 1: Answer these 6 questions:

4. Describe one big objection that your prospect has.

(Example: Paying for a consultant is too expensive.)

5. Describe your prospect’s needs or has in order to be successful.

(Example: Having taken a marketing course.)

6. Describe a common mistake your prospects typically makes.

(Example: Overcomplicating the process of writing great sales copy.)

Okay you get the picture.

It’s time to turn your answers into direct response marketing!

HEADLINE #1:

How To [Accomplish Something] In [Short Amount of Time]

Now that you’ve already answered all the questions…

You can easily fill in the blanks.

Grab a benefit from question 2.

And the time frame from question 3…

And you’re done.

How To Write Your Own Winning Sales Copy In 48 Hours Or Less…

Let’s try another one…

HEADLINE #2:

How To [Receive Benefit] Without [Undesired Expenditure]

We’ll grab same benefit for this example…

You’ll get to use an objection from question 4.

How to Write Your Own Winning Sales Copy Without Paying Through The Nose For a Private Consultant.

HEADLINE #3:

How To [Accomplish Something] Even If [You’re Missing An Obvious Necessity]

This one has same benefit…

You’re using the necessity from question 5.

How to Write Your Own Winning Sales Copy Even If You’ve Never Taken a Copy Course.

HEADLINE #4:

This one only requires you to fill in the answer from question 6.

The Guaranteed Method For Avoiding [Common Mistake or Misfortune]

Becomes…

The Guaranteed Method To Avoid Overcomplicating The Process of Writing Great Sales Copy.

HEADLINE #5:

Now, we didn’t include a question for one of these blanks, so fill the first one in with what you do.

World Renowned [Blank] Reveals “Top Secret” [# of] Ways To [Accomplish Result] With [Little Expenditure]

Absolutely Guaranteed Turns into…

World Renowned Copy Expert Reveals “Top Secret” 3-Ways to Write Your Own Winning Sales Copy Without Paying Through The Nose For a Private Consultant…Absolutely Guaranteed Results.

HEADLINE #6:

The Scientifically Proven Formula For [Accomplishing Something]

The Scientifically Proven Formula For Writing Your Own Winning Sales Copy

That’s it!

It takes a little bit of practice but you can see how it works, right?

You can generate a headline…

In no time at all…you’ll be doing it in 30-seconds or less.

Keep using these powerful direct response headline formulas.

And what’s even better for you is…

You can use the same techniques to break down ANY headline.

You can then use parts of headlines to create even more.

In fact, you can create your very own custom headline swipe file.

Grab the best sales headlines you see around you.

Make notes, change for improvement, put into your marketing…

You’ll see marketing that has a MUCH better conversion rates.

You sharpen your skills…

And improve your own copywriting prowess over time 🙂

These “tricks of the trade” are almost every piece of sales copy I’ve ever written…

There’s still lots more!

I’ve found most business owners NEVER properly use the “hook”…

You absolutely need this part when you deliver a sales message.

Are you doing it?

Next time we’ll do an audit of how you’re presenting your pitch.

Stick around, I’ll be sharing some incredible information with you.

Talk soon,

John Mignano

P.S. I can promise you’ll be smarter than most marketers selling by facts, figures, features and logic then you ever have before!

Direct Response Headlines

The 5 Step Direct Response Formula Making Millions

“At Last The Shockingly Simple 5 Step Direct Response Formula That’s Making Millions Of Dollars For Smart Business Owners…Just Like YOU!”

Let’s dig in…if you only get one little tip you’ll be so glad to have read these free tutorial… 

This is how you can attack the headline writing process…

Get sales results like a pro to help grow your business.

You do want to sell more of your products right?

Lots of ‘smart marketer’ use some or all of these methods.

Let me give you five examples below…

You need to turn your messages into cash pulling magnets.

Problem number one…

How do you stand out in a skeptical, overcrowded world.

Look, I know you probably don’t believe me, but get ready for this…

Here’s a mind blowing and scary statistic!

Did you know you’ve less than 5 secs to get eyeballs on your offer?

If this doesn’t scare or frighten you, then keep reading…

Great you might be thinking…

Listen I’m not a copywriter!

Heck,  I’m  not  even a good creative writer…

So why are you telling me all of this?

Fair  enough…

Dear  Business Owner,

You  may not be a copywriter.

Just  think of how you buy…

This is important to understand.

It is NOT just because you’ve been influenced…

And persuaded or convinced.

“Hey, I thought this formula was supposed to be simple?”

A how to guide to selling more of my products online…

How is this going to help me!

Have you heard about direct response marketing?

This marketing is designed to generate an immediate response.

If you don’t already know me…

I’ve quietly been using these direct response techniques in so many situations for many years…

And as a result have banked a whole lot of money.

Do you want an immediate response with purchase from your ads?

Here’s  the  great  news…

You don’t need to be a good copywriter or creative writing genius.

I’ll show you how you can craft direct response marketing.

Tweak any sales message  that not  only  grabs attention…

You can even breakthrough a massive wall of distrust.

Plus excites people into taking action and actually buy…

Step 1: Get attention and identify WHO your message is for…

a) You need to prequalify and call out your audience.

Point out that your message is written specifically for them.

b) Make a big promise in your headline to grab attention.

You want to use curiosity to pique their interest…

Show how you can solve a big problem they have.

c) Use a subhead that backs-up the big promise or adds to it.

d) Explain your big bold promise in opening of your message…

Give a taste of what you’re going to show in the rest of your copy.

Step 2: Identify their biggest problem

a) Identify and empathize with their pain.

This is crucial so they relate and begin to bond with you…

And understand that YOU understand their situation.

b) Talk about what will happen if this problem goes on unfixed.

c) Tell them why what they’re currently doing won’t work.

d) Invite them to imagine a better future.

Step 3: Show them the easy way out…

a) Tell them all about your solution.

Use terms that still makes it all about them and not about you!

b) Show them the cost of development…

Use a story of how you developed or discovered the solution.

c) Compare yourself to others…

Show why your solution is better than anything or everything else.

d) Provide social proof…

Allow other people to back up what you’re saying.

Here’s where you can use testimonials.

Use testimonials in context to your solution.

e) Show ease of use…

How easy it is to use your product or service to solve their problem.

f) Show speed to results…

How quickly their life changes because they’ve bought your solution.

Step 4: Clearly tell them how to get it…

a) Present your offer, how much it is and everything it includes.

b) Use your deadline with scarcity…

This can either time-based (e.g…get it by Thursday at midnight!)

Or number based (only the first 10 people will have access)…

And if you want to get really creative, use both!

c) Position your guarantee…

Add layers of trust to help overcome objections and remove risks.

d) Give a STRONG call to action (CTA) why?

Because people procrastinate and put their decisions on hold.

Besides nobody ever made money by NOT asking for the sale!

Step 5: Don’t let them walk away without their solution in hand…

a) Tell them why they can’t afford to wait.

This section of the message can revisit the pain they experienced.

(Remember this section is in step 1)…

Now you remind them they’ll stay in pain unless they take action…

Take action right now!

b) Review, sum-up and remind them of everything they get.

Keep in mind you want to keep piling on benefits…

Don’t just give technical features and think you’re done.

c) Close with a warning…

Use deadline or scarcity you have introduced in previous step.

The truth, it’s just not enough to just grab your prospect’s attention with a great headline.

You’ve got to “hook” them…

And do so very early in the game.

If you want to actually keep their attention and get them to buy!

Do you need help?

You can get your mystery gift on the other side of this page…

By the way, want a way to kill two birds with one stone?

You’ll get a completely step-by-step copy and paste process.

There are no strings attached to your free gift.

I’ll walk you through a step-by-step formula that will help you.

You can quickly create powerful headlines in 30 seconds or less.

Yes! Its simple and quick… just answer a few important questions.

BOOM!

You’re ready to go and off to the races…

Just think of this as your secret toolkit for headline creations.

Your toolchest for direct response marketing techniques.

Click here to get instant access, it’s fun and it works like crazy 🙂

P.S. Grab your gift, do it now before it gets lost in the shuffle of life.

Direct Response Marketing

How to Make Your Own Lifestyle Business Dreams Reality In 2017!

“The  7 Biggest  Most Costly Mistakes  Made  When  Starting  Your Online  Business!”  

First step is in knowing the end result and understanding the thought process and drives of  a lifestyle business model…

Would you identify and call yourself an entrepreneur?

The road to success is paved with tests…

So you’ve got to believe in yourself above the rest.

Dream big, and let your passion shine…

If you don’t, you won’t end up with a dime.

Challenge the status quo, disrupt the market and say YES!

And remember that innovation is an endless quest.

Don’t forget to change business for good…

If you want to change the world then you should.

If you think with your head and listen to your heart…

I promise you’ll get off to a flying start.

Make bold moves, but always play fair…

Always say please and thank you – it’s cool to care.

Do what you love and love what you do…

This advice is nothing new.

Now, stop worrying about whether your business will be a hit…

Rise to the challenge and say ‘screw it, let’s do it!’

By Richard Branson

A lifestyle business is typically set-up and run primarily with the aim of sustaining a particular level of comfortable income and no more…

This is the foundation from which to enjoy a particular lifestyle.

A lifestyle entrepreneur focuses more on the life rewards provided to people that enjoy and have a passion for what they are doing.

Not  doing enough  market  research…

As  lifestyle business entrepreneurs  we fall  in  love  with an idea…

And fantasize about  how  great our products  are  going  to  sell.

They say, just  build  a  better  mousetrap  and  they will  come.

In  the  online  world it’s  like  waiting all  night  to catch a tooth  fairy.

It’s  just  not  going  to  happen…

Most  entrepreneurs  start  an  online  business  with  the belief  that their idea  is  going  to be  worth  millions  right  out  of  the  gate.

What if  you  do  the market  research?

What if you look at  the  facts…

You  might  discover  your  idea   is  not  going  to  work.

In  this  case  it  may  be  better  to  ditch  the  idea  in  the   planning  phase  than  to  waste  time  and  money  trying  to  make  it  work.

When  you  are  doing  market  research…

You want to make  sure  your  find  competition.

Multiple people already selling  something  similar  to your  product.

Why?

Because it’s  proof  others have  made  it  work  and  you can  too.

Next step is you  need  to  visit  their  site…

That way you’ll sign  up  for their  email  list.

You may want to buy  their  product.

This gives you direct access to  their emails and follow ups.

You get to see what’s happening in their marketing process.

You can take note  of  the many different  products…

How they’re  offering  products for  sale in their funnel.

Once you have  this  research from other competitors, you get a much better and deeper understanding of  the market dynamics….

And what  you’ll  need  to  get in  place  to  compete successfully.

Not  focusing  on  1  task  until  it gets  done…

Now  you  have  your  market  research  done  and  have  proof  of   concept  there  is  a  healthy  demand  for  your  product…

You  need  to   focus  on  creating  the  product  until  it’s  done.

That  means  100%  done,   not  99%  done.

As  online  entrepreneurs  it’s  easy  to  get  distracted.

You can quickly get sidetracked  by all those bright  shiny  objects.

Designed  to  make  you  part  with  your  hard   earned  money….fast.

You  can’t  sell  anything  until  you  get  it  done.

Don’t  try  to   do  multiple  projects  at  once. Why?

Because  it  will  just  slow  you  down.

In fact, you  only  need  to  have  one  front-­‐end  product  completed  to  build  your business.

Not  using  your  own  branded domain…

You  can’t  judge  a  book  by  it’s  cover,  right?

Yet you  can  judge  an  online  business  by  its  domain  name.

Look, so many entrepreneurs foolishly use  free  hosting  account  or shared  domain  name.

That’s  a  sure  sign  of  an  amateur…

Your  domain  is  your  storefront.

Make  sure  you  have  a  self-­‐hosted  domain  which  reflects  your  business.

This means you choose the right  domain  name…

A name that inspires trust and  confidence  in  your  buyers.

Not  building  your  email  list  from  day  1…

The  lifeblood  of  your  business  is your  email  list.

Think  of  your email list as  your  own  tribe.

And  you  are  their  fearless  leader.

It’s  up  to  you  to  lead   them  to  whatever  results  you  or  your  products  deliver.

Never  be  afraid   to  email  your  list  because  you  know  you  are  providing  value.

Make  email  list  building  your  first  priority  as  soon  as  your  site  is  live.

May I suggest  you  use  Aweber  for  your  email  marketing.

They  have  a  crazy  deal  where  you  can  get  30  days  free.

Even  if  you  don’t  have  your   products  ready  for  sale,  still  get  an  email  form  to  capture  emails  on  your   blog.

Not  building  out  your  funnel…

Now  you  have  your  email  capture  set-up  and  running…

It’s  time  to   review  your  market  research  to  see  what  and  how  your  competitors  are  selling  their  products.

You  need  to  really  look  at  how  they’re positioning  their  products  to  the  market.

What is the angle and hook they’re using to stand out?

Are  they  positioned as the Cadillacs  of  the niche?

Maybe they  have  the  Wal-­Mart  approach and mentality?

You  have  to  figure  out   your  positioning  first…

Yes, before  you  create  a  product.

You  also  need  to  look  at  what  types  of  funnels  your  competitors  are   using.

You don’t want to be modeling their funnel if they’re  losing  money  on  the  front-­end  to  acquire  a  customer, right?

What if they’re promoting high­‐ticket  items  the next  week?

Do  they  make   enough  money  from  the  front-­end  sales?

What if they  don’t  have  a  back-­end   funnel?

Listen, these  are  important  details  you  need  to  consider.

And understand…

Not  focusing  on  recurring  income…

Even  if  you’re  only  selling  ONE  item…

Look  at  how  you  can  take  that  one  time  sale  and  turn  it  into repeat  sales.

Better  yet…

Offer  some  kind  of continuity  program  to  create  recurring  income.

Often  this  is  done  with  a   product  of  the  month,  membership  sites,  newsletters,  or  product  refills.

This  will  be  the  source  of  the  bulk  of  your  long-­‐term  income.

What if  you consider  selling  your business?

Yep, your  recurring  income  and email  list  will  be assets.

Valuable assets that  buyers  want  the  most…

Not  wanting  to  spend  money  on  advertising…

This  is  where  most  entrepreneurs  trip  themselves  up.

You  have  to get over this fear and be willing  to  spend  money.

There is no other faster or more scalable way to  get  your  offer  in  front  of  your  target  audience.

It  is  just  like  in  real  estate…

You’ve heard the saying…location,  location,  location.

You  can’t make  sales  if  buyers  never  see  your  site.

Paid  traffic  should  be a  line item  on  your  cost  of  doing  business.

The  entire  internet  is  based  on  the model  of  using  paid  traffic.

Trying  to  do  the  techie  stuff  yourself…

Funny thing is I’m  a  victim  of  this  myself.

Listen, I  can’t  count  the  times  I  should  have  spent time  growing  the business  instead  of  tweaking  some  code …

Messing with useless plugins on  the  site  or  in  the  shopping  cart.

Don’t  spend  your  valuable time  doing  techie  stuff.

Technology  is always changing and updating the codes…

It’s time consuming and difficult to  learn and keep up.

The worst part is often  you’ll only  use  it  once  or  twice.

Yes, and by the time to learn it, it’s probably already obsolete.

Best part of technology,  it is easy  and  cheap  to  outsource.

Thanks for reading, appreciate you…

John Mignano

Lifestyle Business