Tag Archives: customer lifetime value

The Underutilised Customer Lifecycle Marketing

What Is Your Customers Lifecycle Marketing Strategy?

In marketing from frontend to backend and everything in between, it all revolves around customer lifetime value (CLV or CLTV), right?

Lifetime customer value (LCV) or lifetime value (LTV) is a key metric.

A measure of net profit attributed to the entire future relationship with a customer…

What’s the easiest way to increase sales or drive new sales?

Do all leads, prospects and customers go through a marketing cycle?

When do you use a complete marketing cycle?

When should you use complete customer lifecycle marketing?

customer lifecycle marketing

Do you leverage lead to sales cycle?

So, what happens after the sale?

And what happens if the sale doesn’t happen?

Is a complete lifecycle marketing campaign worth the effort?

Do you send out direct mail or make phone calls?

Online uses email marketing, basically you can automate marketing campaigns, which once set-up delivers unlimited messages.

The result is to drive new sales for your business, right?

So why would you use a complete customer lifecycle?

A customer lifecycle can be broken down into stages or phases…

Stage #1: Lead Generation…

This is where you’re driving traffic to your lead generation pages.

In context to online marketing…

You’re getting visitors to your website and having them complete forms or buy products online.

Obviously you would build lead generation funnel…

Either the website lead form or product sales page.

You would also need to build three separate follow up sequences.

The first follow up sequence would be lead to sale sequence, which would email your customer over a course of few days…

The end result is to get them to buy from you.

This process would either have a buyer or a lost lead…

The lost lead or non buyer is then moved into a separate sequence.

The two sequences…


Lost Lead…

The buyer sequence emails the buyer with specific retention emails.

The lost lead or non buyer sequence works on converting lead into buyer.

lead generation process

Stage #2: Lead Management…

This is where you deal with two different buyers and lost leads.

They both have been through two sets of email sequences…

The first stage of lead sequence…

And second being either buyer or lost lead sequence.

After they have gone through the sequences they go into two separate long term nurture sequences.

Purpose of the next sequences should focus on regular contacts.

Regular meaning at least weekly and monthly as well.

The nurture sequence for a customer is slightly different because the goal is upsells…

Nurture sequence for lost leads builds trust towards buying your first product.

lead nurture sequence

Do you typically stop at the first sequence?

Do you follow up on lost leads?

Do you continue to nurture buyer and current customers?

What if you used a campaign, which does both for you?

Do you think it would significantly boost your sales?

Would you get significantly more sales from your current leads?

You’re already paying for traffic right?

Why wouldn’t it make sense to maximize each and every lead?

Obviously not every lead converts into a sale or customer.

That’s why customer lifecycle marketing is the process used from beginning of a complete customer life cycle.

This strategy if applied to your marketing helps you to do that…

Does it make sense?

Customer Lifecycle Marketing

Strategic Sales Funnel For Advanced Marketers

“Why Would You Want To Unlock Your Greatest Strategic Sales Funnel?”

It’s the exact reason why 99% of marketers and business owners are not making the amount of money they want and deserve…

Want to know how to avoid weak or losing campaigns.

How to get more customers who can’t wait to buy from you.

How to set expectations while raising prices and take advantage of more sales opportunity almost overnight…

Dear Savvy Business Owner,

Believe it or not, of the 99% surveyed the biggest fear was they’re afraid to invest in traffic to promote their own products or services.

HUGE costly mistake…would you agree?

Is it easier to wait for customers to come to your business?


Is it way easier and more profitable to invest in advertising with an irresistible offer to get customers coming to your business?

Finally, why you need to focus on monetization using a strategic sales funnel to drive growth and prioritize the most ROI?

If you’re sick of jumping between tactics hoping something works, keep reading this special report because this is 100% just for you…

Yes, it’s the almost perfect strategy for ANY business owner, start-up, sales professional, entrepreneur or large scale organization.

In fact, why not model what the most successful companies do, just take one of the world’s most successful franchises on the globe…

Use their simple strategic sales funnel with proven process, you’ll have a strategy which fuels your business to reach new heights.

Know why your sales funnel is important to you?

You want more motivated buyers and higher conversions, right?

You build email lists NOT to get leads, but to actually get buyers

Big problem is most potential buyers are not ready to buy on the first interaction.

Is this why your sales funnel is very important to you?

You want a simple, yet very cost effective way to generate less leads and get more customers regardless of industry or market you’re in.

Quality vs quantity, allow me to explain…

The key is knowing metrics (numbers) and be RELEVANT.

You can hurt your business with unprofitable campaigns.

If you don’t have goals and objectives clear, you are setting yourself up for failure (over spending or even stopping campaigns to early)

If you don’t know our numbers you’ll never know when or be able to scale up campaigns…

If you don’t have follow-up sales mechanism, you’ll more than likely have unprofitable campaigns.

If the front offer you’re promoting is targeted and super relevant to buyer, your conversions will skyrocket.

The reality is most people expect to drive tons of cheap traffic and make more in sales than what they spent in advertising.

Sorry it is NOT going to happen if you don’t know what you’re doing.

Look, advertising can be VERY profitable but it’s simply boils down to understanding the right traffic source.

The reason why this is important is because you want to build lots of goodwill in a very short time frame.

That way people start to associate your brand with VALUE and you’re going to gain authority.

This gives you more opt-ins…

And people want to open your emails and buy more from you.

You buy the right traffic…you get clicks. Period!

Feel free to do your own research to make sure you pay for the right traffic source which is relevant to front offer and target audience.

Now before paying for traffic, the point is where to send this traffic?

You’ll want to go ahead and set up a landing page or squeeze page in order to convert the traffic into subscribers.

The sales funnel process is where you drive right traffic in order to generate leads who opt-in / subscribe to newsletter (special report).

And you’re able to build relationships by following-up with them.

Drive right quality traffic, generate leads which become buyers…

To find the right buyers (target audience), you create a front offer with message that truly connects them on an emotional level.

What if you have a consistent flow of buyers?

It’s only a matter of time before you enjoy the next level of profits with business success.

The problem is most struggling businesses don’t generate leads.

No leads coming in on a daily basis…

You need leads by driving the right traffic to your landing page or squeeze page.

Leads that can opt-in to your sales funnel…

You continue to buy the right traffic that brings subscribers to you.

You build a list of buyers with a subscriber base, while you make money.


Get paid to build your subscriber and buyer list…

Sounds too good to be true, right?

The sales funnel model goes from lead to subscribers to customers.

This is how you make money with your list by simply driving traffic to promote highly converting front end offers to get right buyers.

We’re talking a simple sales funnels in context to 3 step model:

Step 1: Front end offer to generate leads
Step 2: Core offer to qualify buyers
Step 3: Measure key metrics, conversions and scale-up

Step 3 is where you measure the quality of traffic you are buying.

And just in case you’re wondering what serious scale requires?

Scaling up means a serious investment. Period!

And you’ll likely need more money for traffic generation to get to climb the mythic marketing mountain.

We’re going to go through each part of this process step-by-step.

If you don’t understand all the steps from the beginning, don’t worry just read everything carefully right now.

You might want to re-read twice and you’ll get clear for sure…

sales funnel system

Step 1 of the sales funnel…

The front end offer is carefully selected to align to traffic source and target market wants and needs.

Typically this front end offer is a low ticket offer you can use to get opt-in (subscribers) so you separate or segment leads from buyers.

The idea behind the front end offer is the build your buyer’s list.

In order to grow your business you need customers, right?

The first initial step is to disqualify the wrong people.

You do this by getting a sale, even if it’s as low as a $1 sale.

Why the $1 transaction?

Simply because you have separated a lead from a buyer.

And the relationship with that lead has just changed.

You see, the lead has just become a buyer and a buyer is up to 20 times more likely to buy again from you…

This is the reason why McDonald’s has sprouted everywhere.

strategic sales funnel

You know what that is but it has absolutely nothing to do with a cheese burger…it’s all about sales funnel using a proven formula.

OK…their margin on the front end offer is between 20 to 30 cents.

Ever noticed how easy it is to actually buy only a single hamburger?

McDonald’s have engineered and purposely positioned their front offer so well, it would be almost stupid not to buy fries without coke.

Yes, they know what their customers want and how to deliver value.

They know the time-frame and sales cycle with numbers inside-out.

The numbers are the key to a high converting sales funnel…

McDonald’s position every sales via low priced cheese hamburger as front end offer to find hungry customers.

strategic sales funnel

They can in turn up-sell front end offer with fries and coke…

It’s successful for a number of reasons in context to self identifying audience, predictable cost per lead, including monetize on back end.

And very complimentary easy to understand back end offer.

strategic sales funnel

McDonald’s uses a variety of sale closes from up sell, down sell and cross sell to keep you spending in buying cycle over and over again.

You can see the way they use the simple sales funnel process…

McDonald’s can accurately use this process to predictably measure conversions and scale-up because it is completely systematized.

They know how many people will buy core offer(s) based on data.

And they know how much they can invest to get a new buyer.

Let’s take a closer look at the numbers…

If every ten people who buy the $1 front offer in McDonald’s, 6 also buy the core offer for $7.

3 upgrade to the full offer of $9

The result is $58 in revenue instead of $10 of the initial front offer.

They need to measure in order to know each customer which buys the $1 front offer is really worth a total of $58 instead of $1.

Keep in mind, the $58 is in context to not even counting 89% of their customers which will return within time-frame of less than 60 days.

So, the front end offer basically allows you to get buyers.

You know a new buyer is 20 times more likely to buy again from you.

And that’s the reason why a front end offer can be used to find the right buyer and deliver results with outstanding value.

The sales funnel means the right traffic aligned with right front offer means you get buyers.

Right buyers and ideal customers.

Step 2 of the sales funnel…

You now you have a buyer, so you can up-sell to core offer.

This is actually where you’re going to make most of your money.

To be clear, you want a buyer that is an ultra-responsive customer who purchases everything on offer…

And experiences the most value and satisfaction from every purchase made.

Keep in mind the ideal customer are the ultra-responsive buyers where the majority of profits are made.

This is just a very simplified model of how to build your own high converting sales funnels…

The key is to understanding the time frame in your sales  funnel and separate or segment leads (non buyers list) from the buyers.

You do this by putting the right front end to match core offer.

The core offer ideally would be high ticket product or service. Why?

Keep in mind the higher ticket core offer is ONLY offered to buyers who already have purchased, they know and trust you…

They’re 20 times more likely to buy again from you, right?

This sales funnel makes it more likely or easier to get the right buyer.

The ideal customer…

The ideal customer is prepared to pay for higher priced core offers.

This could be anywhere from $300, $500 to $2,000 for core offer.

Would it be easier to get 20 customers to pay $100 each?

The catch is as long as your product or service delivers real value…

To determine the price of your up-sell, you must understand the traffic source in combination with your target market’s pain point.

Pain point, simply means the time-frame and level of priority your customer places on getting the right solution to fix their problem.

This is real value your customer wants, needs and expects in order for them to feel the offer is worth it for them to take action and buy.

If you understand this value, you can provide it to your customers.

This is not the cost you place in delivering the product or service.

For example…

Let’s say it takes less than 3 minutes to make a burger.

You could charge $1, but if you know your customers are in a hurry and they only have just enough time to get in and buy that burger…

Do you think you could charge $9?

Yes, you can…so do you think there are other hungry and time starved customers out there willing to pay $9 or more for burger?

Think about this in context to your customer because you could charge 10 times more…

Step 1 of the sales funnel…

This is where you measure and scale-up.

What if you don’t measure?

Well, you don’t have a viable business.

What if you don’t know what your customer lifetime value (CLV) is?

You will find it very difficult to predict net profits attributed to the entire relationship with your customer.

Now what if you  knew by investing $1 you can get $3 in return?

The only way to achieve that kind of result is by knowing the right numbers and measuring.

Knowing what is the right traffic in order to get the right buyers.


By using your sales funnel and quantifying number of leads and prospects at each stage of process…

You can predict the number of buyers and leads, prospects who in time become your ideal customers.

You need the right traffic source to produce the right buyers.

There you have it, this is one of the best sales funnels you can put to use and profit right now for generating an avalanche of buyers!

What areas of traffic do you need help with:

  • Facebook
  • Google Display
  • Tracking
  • Reporting
  • Compliance
  • Native Ads
  • Ad Creation
  • Scaling
  • Mobile Ads
  • Video Advertising
  • YouTube
  • Pay-Per-Click
  • Search
  • Email Advertising
  • RTB Platforms
  • LinkedIn
  • Twitter
  • Bing
  • Contextual
  • In App Ads

Always use the right traffic source and keep offers RELEVANT!

Remember McDonald’s sales funnel  strategic blueprint?

OK, you can model and use it as your goal to achieve higher sales.

This is the dynamic power of building an autopilot system.

It all starts with list of buyers via a very simple sales funnel.

Basically a system you can use on autopilot day in and day out…

Here’s a quick recap to keep you on track for high performance:

  • Understand your numbers
  • Cost of customer acquisition
  • Relevant front end offer
  • Make sure to use email follow up
  • Track sales and conversions
  • Up sell using back end offer
  • Retargeting with same front end offer

You can and must know exactly how much you can invest to get a new buyer and ideal customer, (repeat buyer, buys again and again).

It’s the perfect strategy for ANY business owner, sales professional, entrepreneur or large scale organization.

Now get the numbers in place to validate your business success…

Like, Share and Ask Your Biggest Questions About Turning Clicks Into More Customers…Everyday Profits For Your Business!

Sales Funnel

Customer Experience

“Why Customer Experience Is More Important Than Advertising?”

Strategic value of customer relationships. Customer experience is defined as your customer’s perceptions, conscious and subconscious of their relationship resulting from all their interactions with your brand during the customer life cycle.

Customer experience really matters and is without doubt a key differentiation for businesses, so how can good customer experience put your business on top.

Getting depth of knowledge about your customers isn’t something that just happens.

Customer experience knowledge comes from insights from all customer touch points and channels across your entire business.

It’s about harnessing customer data from online and offline, includes traditional brick and mortar channels and understanding this valuable data with speed and precision.

customer experience
Does Better Customer Experience Cost More…

Your best opportunities for business growth may not exist in developing new products or services. They may instead be found selling more to your existing customers and finding new customers with a similar buyer lifecycle, you’d be silly to ignore it…

Tired of your customers shopping around?

Customer experience may sound idealistic or touchy-feely, yet you don’t want to ignore it here’s why…

There’s tangible business value in managing the customer experience effectively. Good customer experience management can:

  • Strengthen brand preference via differentiated experiences
  • Increase sales and revenues from existing customers
  • Boost new sales from word of mouth
  • Improve customer loyalty (advocates) via valued customer interactions
  • Lower advertising and marketing costs by reducing customer churn

Only 4% of customers trust advertising the most for product and service information, so can good customer experience help to seal the deal with your customers?

Recently businesses surpassed $200 Billion dollars a year in advertising spending.

Yet, fewer and fewer customers are trusting advertising as the source of information for products and services.

Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services.

Social media platforms like Facebook, Twitter, Yelp, and other reviews sites help to amplify to voice of the customer.

The power of a single bad customer experience can have at creating future business opportunities…it’s so critical for you to focus on investing in better customer service.

Why would you invest in a better customer service experience?

The practice of designing and reacting to customer interactions to meet or exceed customer expectations and increase customer satisfaction, loyalty and advocacy…

The Internet has segmented and amplified the ability for news to travel and instant speed, especially bad news.

Do you focus on leveraging more effective tools to help you stay on top of your customer experience by ensuring your customers are getting good customer service from your staff?

What’s the importance of customer experience and the impact it has on getting new customers and keeping your existing customers happy?

Why Customer Experience Matters

Remember your customers have more presence, power and choice than ever before.

If you decide not to provide a personal, relevant, timely customer experience, you can turn away customers immediately. It’s your choice to alienate or drive your brand loyalty…

Customer experience is all about knowing your customers so completely you can create and deliver personalised experiences which empower customers to not only remain loyal.

Tip: You want customers to become your advocates, and that’s the most valuable form of advertising there is…

40% of customers began shopping with a competitor, because they heard about the company’s good customer service.

Reputation for great customer service creates incentives for customers to give you a go.

Good experience grabs customers and your great customer service can be a vehicle for generating sales and helping the bottom line.

Tip: The key is keeping those customers once they’ve given your company a shot…

Are you listening to your customers?

When bad experiences happen, you have an opportunity to make things right.

Some of your most loyal customers have seen you show that your customers really matter.

There’s a troubling trend with customers today in that many feel like companies don’t care enough to make things right, so fewer customers are trusting companies to resolve issues.

Customers with problems are taking to their social networks to vent their anger:

  • A full 85% of customers who had a bad customer service experience want to warn others about doing business with the company
  • 66% of customers wanted to discourage others from doing business with the company
  • 55% of customers wanted to vent their anger
  • Yet only 24% of customers actually tried to contact the company to get the issue resolved

Right Message, Right Place, Right Time

To deliver the most value at each customer touch point and improve customer experience you want a road map which means using analytics to understand specific stages in the customer life cycle so you can deliver right message to right place at right time…

customer experience
An integrated customer experience at each stage of buyers lifecycle…

Each buyer lifecycle stage is important from initial consideration to active evaluation to the moment of purchase and even to post-purchase experience.

Each stage is an opportunity to improve your customer experience.

Each stage is an opportunity to optimise and get more insight you can feedback into your marketing funnel which you can continue to leverage for improving processes next time.

customer experience
Analysis of customer experience…

You might have the data and technology to track your best customers, so how can you meaningfully differentiate between them and the rest?

How do you align your marketing strategy and operations around them? And how do you create and sustain competitive advantages from all these processes with best practices?

Customer’s don’t know the real reason that drives their behaviour, so how do you plan on leveraging customer experience in your continued business growth today?

Customer Experience