Tag Archives: email marketing

Business Audienece Marketing

How To Effectively Engage Your Website Visitors And Get Prospects To Your Most Profitable Content

Online business brand building tips – developing your business to business (B2B) brand has it’s own structures and processes, which are different from what a consumer sees and experiences from day to day…

Market alignment in context to all businesses going through cycles where there is growth, change and evolution.

As the market continuously experiences rapid innovation and clients’ expectations change, so does the need to enhance your brand’s digital experience.

Market alignment is to align marketing messages with your target audience, it’s the core reason why most small business B2B sales lead prospecting fails.

business audience marketing
Failing to align your marketing message with your target audience…

Apply what you learn in this jam packed report and your list grows fast. If you’re unhappy with the results just email and say so, thanks…

Kick-start Your Email Marketing

This jam-packed report empowers you to better understand and structure your email list building faster and more effectively.

We’re confident this information gives you the frame work with time to test and refine a bunch of tactics which deliver profitable results.

You’ll discover:

  • Why building your email list must be priority #1 for your business
  • Effective list-building tactics discovered via years of experience and countless tests
  • How to use these results to grow your list faster than ever before
  • Examples of how other successful business do similar steps to grow their B2B lists
  • How to apply what we tested and learned into your own business
  • How other smart and creative businesses are turning website visitors into a powerful email list to grow their business
  • Why lots of businesses overlook these points and miss out on tons of subscribers…

One big difference between successful email marketing vs failures is successful email campaigns are always better structured for ways to build lists more effectively.

Even if you know a thing or two about  email, we’re sure you’ll learn more from this and grow your list even faster.

How to get unstuck! Finally get clarity and stop bumbling around in the dark, dazed and confused about pay per click advertising (PPC).

How to Find Your PPC Make Money Numbers

Find out what does it costs you on average to generate a sale, for example; it costs you on average $20 to make a $22.41 sale.


Is it profitable?

Is it worth your time?

Can you optimise your website and/or PPC ads?

How do you calculate this number using the results you get from keyword conversions, what do these keyword results tells you:

keyword 1 cost $x to generate a sale
keyword 2 cost $x to generate a sale
keyword 3 cost $x to generate a sale

Add up all of the dollar amounts it costs you for each converting
keyword and divide it by the total number of converting keyword phrases.

That yields your average cost per conversion:

  • keyword 1 cost $15.25 to generate a sale:
  • keyword 2 cost $27.98 to generate a sale
  • keyword 1 cost $21.13 to generate a sale

Add up all the “spends” and this totals to $64.36, THEN divide that by “3” (number of keywords) and the number = $21.45

So $21.45 is what you effectively spend to get conversations across your whole campaign.

This is the magic number you need to beat (assuming you’re already
optimized your bidding, ads, and landing page).

Discover first hand how to save $$$…let’s show you how powerful business audience marketing is in its simplicity as this action  plan puts more cash into your pocket.

business audience marketing
The key is to systematically and strategically business market audience and you’ll get results…

It is not what you ever dreamed so put this question to rest once and for all and get answers!

How you can save hundreds of dollars on tools and software others are draining their bank accounts. No need to join that crowd…

What if you’re stuck to make even one measly sale?

See for yourself how small businesses are knocking down sales. It is so simple to get results, still are you making the same costly mistake?

What if you’re primarily focused on building a B2B brand online?

there are various factors that have to be weighed in. Not only does a B2B brand cater to a far more niche audience or market but it also has to adhere to the finer conventions of branding and marketing.

Reaching out to consumers at large and to reach out to niche business clients are completely different ball games.

Effective Online B2B Branding Equity

You want to get accustomed with the most effective ways to reach out to your target audience, make an impact right at the onset and continue developing a relationship with your prospective and newly acquired clientele.

It is worth mentioning that building a B2B brand is not just sales or promotions.

Marketing and advertising, product development or client relations are all specific facets of developing a brand.

Domains come together along with many other factors to contribute to the establishing and eventual flourishing of a B2B business.

business audience marketing
Launching and managing your brand online means become more engaged with clients…

Take a Closer Look at Segments

You would a list which caters to every aspect of your business development, advertising, marketing including sales and analytics.

The world of business clients can also be categorized into different segments which differentiate prospective clients from those that wouldn’t be prospective leads for your specific product or service.

Identifying target segments, addressing concerns and meeting needs while pitching your product is the name of the game.

You’re creating a channel of compelling communication which is what is benchmark and crucial right at the start of your overall sales cycle.

Convincing a business is more complicated if the product or service is not really a basic necessity for the company you are catering to.

That’s why the use of analytics, the entire mechanism of advertising and promotions, appeal of marketing campaigns and sales pitches would be more significant than consumer products.

There are many facets to get accustomed to get the best results out of each of your initiative pertaining to every objective.

Identify your business audience which matters to your sales cycle because placing online ads involves choosing predefined business audience segments provided by audience-targeting platforms.

You want to get the right prospects which matter most to your business
without a lot of wasteful and ineffective “shot gun” or mass marketing.

You start this process by analysing your existing client database, talk to your sales team to determine which audience segment(s) represent buyers and represent your ideal clients.

You use this market research with business audience marketing due diligence checklist to guide you in your display advertising strategies.

Next step is to establish your branding goals and metrics.

Online branding is not a set and forget it form of marketing. In fact, there’s a lot of problems and pitfalls to understand before you even fall for in love with this myth.

You want to use your goals and timeframe to set-up your marketing campaign strategies and tactics that way you improve your chances of achieving your goals with better/stronger results.

You’d want to know why you ended up short and what to do about it so you’re constantly improving  and growing your business bottom line and avoid making the same mistakes which hold you back.

You’re now at a stage where you can test content and ad creatives which are closely matched to your  target audience.

You want to create content aligned to your ad creatives.

Why would you want to use this criteria before launching any of your marketing or advertising campaigns?

Firstly, you already understand you don’t want to create ads which don’t matter to your target audience….that’s why you’re testing your ad creative and content using an analytic platform.

This is called split testing, the process is simple, you create two identical ads and use one variable to compare each ad’s performance against each other to establish a benchmark.

The benchmark is basically the winning ad which performs best or what we call the control.

To establish your benchmark, you run both ads at the same time, web analytic software automatically rotates ads on a click by click basis to establish the underperforming ad.

You analysis and see the differences, kill under performing ad and improve performance by beating the control (establishing clear winner) creating another ad with one new variation.

This is all done by using web analytics, which measure and track performance of the ads in context to your target audience vising your website or dedicated landing page.

You’re learning the process of optimisation and why it’s crucial to not waste time an money marketing to prospects which are not aligned to your sales funnel or interested in what your business offers.

In other words you want prospective buyers or prospects which have a track record of taking action.

Web analytics empowers you to decide which marketing programs and campaigns do the best job of converting
prospects to customers at the highest conversion rates…makes sense right?

This marketing strategy allows you to understand client acquisition costs in context to client lifetime value, so you could invest more in the best performing marketing channels with tactics which matter most to your  business and your existing and prospective clients.

This is where you really want to leverage the power of your business branding by using a blog.

Branding is leadership, positioning, establishing credibility and trust.

This is where you brand shines and takes centre stage by backing up every promise to connect only to prospects and clients which you want to and can support.

Your blog in conjunction with business brand building reinforces support. The fact your company is a leader and expert, not just another average business delivering mediocre experiences with empty promises.

Your blog allows you to leverage display advertising to create lift and momenteum across many marketing channels.

Why? Because it build your brand, and a familiar brand increases awareness or the type of searches.

You get better results by aligning content to specific ads, which in turn improves your market confidence, all comes back to market to message match across marketing platforms, (e.g; organic search, social media, facebook, twitter, google+, etc…)

You want to set-up tracking to measure value of display advertising beyond pay per clicks (PPC) and click through rates (CTRs).

PPC was at one point the best way to effectively measure the return on investment via online display advertising.

Now because of the every increasing and fierce competition with expansion of the Internet, these days you must be smarter in your marketing strategy.

You want to measure every possible leak in the bucket, in other words measure every process across multiple marketing channels and advertising platforms to include all key performance indicators (KPIs) aligned to time frames and action metrics.

This is the revenue goals basis for boosting sales and profits in B2B advertising and goal for building a targeted audience using defined parameters of cost efficiency with higher returns (ROI).

After you’ve rolled out various marketing campaigns you can plug-in and use social marketing to boost and asset your brand awareness.

The fact is over 1,000,000,000, that’s not a spelling mistake, its one billion people using Facebook, LinkedIn and Twitter.

Now you can really assert your brand reach with more marketing dollar fire power by leveraging re-targeting across your website, display, email and social channels, supported by your content management system (CMS) or blog platform.

Yes, you want to leverage every dollar in your pocket by staying true to what your clients want.

On targeted advertising works better, because you’re even more relevant, connecting and engaging interested audiences.

Retargeting reuses your existing advertising to increase awareness and frequency of ads shown across multiple channels.

Retargeting starts with your target audience and magnifies overall effectiveness of messages with ad placement to precise behaviour of target market at the exact time their interest is at peak.

Business Audienece Marketing

Email Marketing For Local Business

“Email Marketing Still Returning Strong ROI?”

Want to take control of your email marketing? You want more buyers, prospects and leads. What if your business growth is relying mostly on referrals, word of mouth and good old fashioned recommendations?

What’s the biggest road-block almost every local business faces?

The problem is most small to medium enterprises (SMEs) fail to strategically formulate content and emails in a way which compels prospects to open, click-through and engage.

What are the tools you need? They’re all freely available and right now there’s a lot of chatter about how you must use Facebook, Twitter and Pinterest and countless other social sites in your business…

So all these tools are freely available and it does come back to how you utilize and leverage these tools which makes all the difference right?

What if you already have all the tools you need to make a killing?

Imagine The Power To Turn Abandoning Prospects Into Buyers…

Get ready to increase your conversion rates. Email is a phenomenal profit driver, however most websites capture less than 1 in 400 emails from visitors (who have not purchased).

Did you know email marketing allows you to communicate with thousands at a touch of a button? Email marketing is commonplace in most local business and, like any marketing
channel which has been around for a while it gets progressively harder to improve results.


email marketing
Email marketing for local business…

The Call to Action…

Every email has a purpose, which is reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions:

  • What do I want recipient to do?
  • How will they know how to do it?
  • What’s the benefit to them?

As you move to the later stages in your marketing messages and campaigns, you may find certain steps unusually difficult. What if you’re just not doing it the right way?

Tip: Points from above list are basic, still a good reminder to keep these points in mind when you’re writing an awesome email for building your new list of subscribers…

Always place the most important information in the headline and top part of your email.

Email marketing according to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

It’s a key way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind…you now have the knowledge,

Why use email marketing? Because you’re already invited into the prospect’s digital home.

The power is you get precise audience segmenting, which is a valuable resource in that information you can provide is really targeted rather than being a pushy salesperson.

You see, the most successful big-brands keep their strategies and tactics to themselves.

Don’t think for one second this is some here today, gone tomorrow solution, because the key is really in the connection and in the relationships you forge with your audience.

Guess what? Email marketing is already tried, tested and a proven marketing strategy.

What if you’re not using email marketing in your local business?

Firstly, you’d want to pay attention to every word in this special report…

These days, like it or not, you’re competing against major household names
giant brands who have millions of dollars to spend on weekly promotions.

So, how much money is been left on the table, because email marketing still holds it’s own as one of the strongest channels with excellent return on investment, (if used in the right way at the right time).

The fact is digital marketing continues to evolve with new tools and techniques which are available to local business.

The most interesting part is it’s not about the technology:

  • Improving deliverability, open rates and click-throughs
  • How to design landing pages to optimise conversion rates
  • Data management and usage to drive better results
  • Understand the latest tools for email marketing
  • How to integrate email into your marketing mix…

This year produced seriously good results among the thousands of companies and businesses surveyed to establish exactly how much business, sales and revenue email marketing is delivering.

For example over half (55%) of companies responding to the survey have more than 10% of their sales coming from e-mail, while 8% state that more than half their sales come from e-mail marketing.

Why are so many local businesses running around chasing the latest marketing strategy and new ways to market to customers?

Email marketing is still NO 1 for the most cost effective methods for delivering great value and high ROI.

E-mail Marketing Best Practices

Are you fed up seeing your prospects leave without making a purchase or taking any
kind of action on your offer or website?

email marketing
Increase sales volume and get your name out there using email marketing…

Do you know how to structure emails which capture your prospect’s attention and literally
“force” them to see what you have to offer, so you can dramatically increase conversions?

Despite the fact e-mail is genuinely driving higher overall sales with a very positive ROI, why do the majority of local businesses using email marketing still do not believe their campaigns are running as well as they can?

It’s a fact a large majority of local businesses in general don’t know how to deliver great e-mail marketing campaigns to capitalize on the huge opportunities.

The results prove most local businesses don’t properly utilise e-mail marketing, and in this case, figures are 6 out of 10 say they only use their e-mail service provider for nothing more than basic broadcast of e-mail.

There are three types of local businesses in regards to e-mail marketing:

  1. One doesn’t bother to gather customers e-mail addresses and completely drops the ball in this area.
  2. Two gathers e-mail addresses from customers or has their e-mail addresses by default in their computer system and simply doesn’t use them effectively or at all
  3. Three proactively gathers e-mail addresses and makes a concerted effort to market to customers using their e-mails…

Still even at this level by far and away (90% plus) failed to capitalize on the incredible  capacity to develop these valuable e-mail lists.

Typically they send newsletters and very average product promotions and wonder why hardly anyone buys!

There are local businesses which have medium to large e-mail lists and have absolutely no clue about how to extract sales and revenue from those lists.

They simply send out non-relevant and boring newsletters not even realizing they have massive hidden sales and revenue at their fingertips starting from today!

Case-Study Of The BIG Email Paydays

The local businesses which have medium to big e-mail lists at their disposal, don’t utilise effectively, these examples are literally more common than you realise in the market place.

Here’s just one of the many examples which demonstrates how powerful and profitable a simple e-mail marketing campaign can be if designed and delivered at the right time.

A local manufacturer who designs and builds prefab concrete structures presented the ideal opportunity to leverage their high-value products and modest e-mail list…

We structured a delivery system which comprises  a four step e-mail marketing campaign and the results produced a very high and awesome payday.

This is a really good example of opportunities which are like hidden gold within your list…

Your list is not only the lifeblood of your continued success in business, it’s a crucial asset.

Often the simple strategies don’t require any fancy tricks or spending a truck load of money chasing No 1 ranking on Google.

The fact is so many local businesses fall into the dead-end trap of trying to keep up with all the myriad of changes to local and organic search engine optimisation (SEO).

What if you simply used a few e-mails which are engaging and a reintroduction to your customers and/or prospects?

Ok, let’s set-up and deliver a 4 day sales machine e-mail sequence and campaign.

This sequence is tried and tested and proven in just about every market and e-mail marketing scenario we’ve ever tried and continually produces results.

Simply use a red hot offer to warm-up your list, simply run the 4 day sales machine sequence and any prospects who are even remotely interested in purchasing products you have on offer become highly motivated and eager to get their hands on a great deal.

The bottom line results of this simple yet effective campaign were $276,000 in new sales, plus upgrades and repurchases from existing customers which in total netted just over 12.5% in revenue which is thirty-four thousand five hundred dollars!

$34,500 for 1 Week Of Email Marketing

Listen, there are literally hundreds of local businesses selling different kinds of products and services who have existing e-mail lists or potential to build a good size list which can deliver similar e-mail marketing campaigns.

The huge advantage here is most local businesses e-mail lists are completely untapped and most have little to no clue how to run highly profitable and effective e-mail marketing campaigns.

The other enormous advantage you have is your customers most likely have never really been exposed to high quality e-mail marketing, and in most cases they’re seeing these types of e-mails for the first time which makes these email campaigns incredibly potent.

Also very exciting as you start seeing the profits roll-in.

The Email Marketing Template

So how do you run the same e-mail marketing campaign like the above local manufacturer?

There is absolutely a formula and step-by-step process to make this e-mail marketing campaign work as well as it does.

Yes, there’s a proven e-mail marketing template and checklist so your marketing team can follow the exact process and steps to produce campaigns like this…next step is you’ll want to set-up your email account for you business.

By the way, while you’re getting your e-mail account set-up, you’ll want to find out why less than 5% of businesses understand how to plug gaps in their marketing funnel.

marketing funnel
How to radically increase profits and conversions…

In fact, 95% of businesses fail to use the power of this tool.

What’s the biggest road-block every SMEs faces?

If you want to get the edge on your competitors and that includes the BIG-Brands you need to pay attention to every word on this report…click here to see what all the fuss is about.

These days, like it or not, you’re competing against major household names giant brands who have millions of dollars to spend on weekly promotions.

There’s so much which can be done across many areas of business to support and better enable sales. 

Intelligent marketing strategy which is intrinsically linked to sales strategy is an area most enterprises have plenty of room to improve.

Perhaps you’d consider joining marketing and sales departments together in order to achieve better alignment?

Is it time to upgrade your marketing funnel and buyer experience. Extend standard payments with flexible, easier options.

Stay tuned for the next piece of the puzzle as we share with you exactly how this e-mail marketing template and checklist works  and how  to use the exact same process to model the e-mail marketing sales machine campaigns, (all revealed later on)…

Email Marketing