Tag Archives: marketing

Are You Winning With Facebook Ads?

“Why Is Facebook Advertising The Name Of The Game and Real Game Changer?”

Yes! Is advertising on Facebook still scary for you?

What if you waste all your budget and get no sales?

What if you set campaigns up wrong and waste a ton of money?

Interested in finding out how much Facebook advertising costs?

Never start a campaign with a small ultra-targeted audience…

That probably sounds counter intuitive right?

You see that’s just not how Facebook works.

You actually want to start your first test by showing your ads to a bigger and slightly broader audience… 

You always want to start with a small budget.

First, you’re taking far less of a hit and risking less money that way.

Second, because of how the Facebook Algorithm works.

If you start with a small budget…

Facebook works harder for you to find customers. 

If you start with a big budget…

The Algorithm without a lot of matured pixel fires and data…

Facebook gets confused and sends you a bunch of junk traffic.

You can adjust your budget based on the way people interact.

Facebook adverts works better using incremental budgets.

And can be purchased in a variety of ways.

The No 1 benefit of buying traffic from trusted sources…

Google™ and Facebook™ they wouldn’t knowingly rob you right?

Your tiny little budget isn’t worth it for them to create bad publicity.

Winning With Facebook Ads…

The exact cost associated with your ad being shown to someone is determined in auctions.

If you follow these 3 steps and start out small…

Odds of you failing with your ads are much smaller.

You definitely don’t want all-in on day.

Try this out and let us know how it goes for you in the comments.

Step 1: Retargeting

We’ve talked a lot about retargeting on this blog…

However, this is by far the easiest advertising you’ll ever do.

This works because you’re targeting people which have interest.

And they’ve already found your website via search engines.

The key to making advertising on Facebook™ work…

Is to ensure you set up your audience properly.

Unfortunately this is the part most people fail miserably.

When setting up your audience…

Make sure you remove anyone which has already signed up.

This would be your base level offer.

You do this by telling Facebook™ anyone seeing your “thank you page” isn’t to be excluded from seeing the ad.

All you need to do is provide the URL of your page.

And they’ll make sure only the right people see your retargeting ads.

This is  completely different campaign…

If you really want to get advanced target a specific audience with ads to your next offer.

Simply do the same, exclude anyone that’s seen “thank you page” for that offer.

Next, do it for any other offers in your sales sequence.

To generate good result and response…

The ad must focuses on what your products will provide as benefits.

Step 2: Leveraging Your Current Audience

Facebook™ allows you to upload a list of customers.

That way you can specifically advertise to them.

This allows you to “own the space” generate sales anytime you want.

The internet has grown exponentially and rapidly right?

Grown where every “touch point” you get with a customer…

Increases frequency and amount of sales you can produce.

Facebook™ ads are another proven platform for you to reach your customers and capture their attention.

It’s called interruption advertising, so you’re invading their space.

Bear in mind once they’ve bought from you…

They’ve effectively given you permission to contact them via email.

And target them using ads.

The key is to separate each audience.

That way you can advertise the next offer they should buy.

Use the right URL strings…

This way you separate/exclude people which have bought offer #1.

And haven’t bought offer #2…

From people that have opted in, but haven’t bought offer #1.

Focus your ads on problems your product solves.

This gives you the best results with positive ROI.

Step 3: Target New Customers Using Your Current Ones

You should keep ads pretty straight forward…

Retargeting advertising is best used on an active customer base.

These type of ads need more benefit focused details.

This is because the traffic has overtime gone from warm to cold.

When reaching out to new customers…

You get better results if you give as much relevant detail as you can.

By creating a “lookalike” audience…

Facebook™ targets people which look like your current audience.

You can do this for people visiting your website (viewing content).

In this example you can be using retargeting ads to target audience.

You could also test the 3 levels Facebook gives us…

Usually it makes sense to start first with the closest match (1%).

Then take the best winning ads from group…

And test out with the next level (1 – 2%).

And finally, test with the last (2 – 5%).

Keep budgets small when you’re in testing phase.

Slowly scale up your winning ads by copying them.

Bump budgets on ads where you’re seeing success.

Higher budgets reach more of your audience faster.

To sum it up, collaboration between sales and marketing is necessary for the success of businesses of all sizes…

And it requires proper planning and training.

Any business choosing  to stick to an old…

Outdated “division” of departments will be at a distinct disadvantage when pitted against businesses with a strong sales infrastructure.

At the end of the day…

Sales and profits are the best way to measure sales and marketing.

Facebook Advertising

Growth Hack Secrets For Your Business Revealed

Growth Hacks Any Small Business, Start Up or Entrepreneur Can Take Advantage

If you’re like far too many businesses it’s most likely the marketing strategy used isn’t doing as good a job as you intended…

Maybe growth or revenue results are miserable and painfully slow?

What are key questions you need to ask to help you win this race?

You see, there’s a long-standing argument and big lie that infects most business owners and entrepreneurs out there that says…

Forget about GET RICH QUICK…

The only trustworthy path to wealth is to do it slowly over time…

Dear Savvy Business Owner,

Everyone is allowed to dream BIG right?

Growth hack your business predictably with a high performance strategy, drive targeted traffic, better quality leads and more sales.

What method can you use to figure out the best possible traffic sources for your offer.

Which should you use?

•    Magazines and Journals
•    Joint Ventures/Affiliates
•    Publicity
•    Linked In
•    Radio and TV
•    Bing
•    CPV/PPV
•    Blogging and Guest Posting
•    AdWords
•    Social Media
•    Wholesale Banners
•    YouTube
•    Direct Mail
•    Solo Ads
•    Facebook PPC



You want to grow and scale your business faster and predictably every single month, right?

Let’s shatter the slow and steady illusion for a minute here, because there is only one word which boils it ALL down to two letters…B.S.

What possible benefit can anyone get from a depressing foolish idea the path to wealth should take you years and perhaps even decades?

Finally! Smart Growth Hacks For Business Explained…

growth hacks for business

In reality to build a better business, fortune favors the BOLD.


This has always been the case in business and firmly believe it will always be true.

And I’m not alone…

Growth Hacking Strategies for Doubling Your Profits Right Now…

A growing number of small business, start-ups and entrepreneurs are now embracing  growth hacks for business.

Or simply growth hacking

The value to you will be enormous.

Growth hack, tweak and optimize…

It’s fast, laser-focused and accurate which pinpoints opportunities to be exploited at light speed.

While the term itself has emerged from high tech industries such as Cloud Computing or Software as a Service (SAAS)…

The fact is, more and more of these powerful strategies are being used by enterprises ranging from architects to zookeepers.

And they are experiencing astonishing results in record time.

Would you prefer to go for the brass ring now?

As opposed to patiently waiting for some bank balance to appear at some unknown point in the future?

Maybe you’re thinking growth hacking strategies involve some kind of “advanced technology” expertise to make them work?

Trust me, that is NOT the case…

The strategy covered id fast, easy, powerful to generate massive revenues from your business, simple and accessible to anyone.

Given the wealth of opportunities out there today to identify, target and get paying customers…

There’s NO EXCUSE for allowing yourself to remain bewildered or allow business’s revenues to dwindle and disappear into oblivion.

You can avoid the long and endless road of pain, frustration and disappointment.

Your Exclusive Invite You’d Be Wise to Take Advantage of…

growth hacking

You want growth hacks specifically designed to quickly, easily and predictably increase your revenues.

Real money for ANY business…

May I strongly suggest you mark your calendar NOW for Wednesday, July 1st from 11AM to 3PM Eastern time

Why? Because on that date business marketing legend Dan Kennedy will dive deep into growth hacking.

Dan reveals exactly how to put these secret strategies, systems and templates to generate rapid, massive growth in your business.

The Power Of Growth Hacking = Your Unstoppable Success…

Move up one level…it’s your choice.

Register now to get behind the scenes cutting edge growth hacking strategies.

Discover brand new growth hacks that puts a virtual supercharger on your business’s ability to get high performance and revenues.

This is a complete, in-depth, real-world training from start to finish to quickly, easily and in a way you can repeat over and over again.

It’s the perfect growth hacking strategy for ANY business owner, sales professional, entrepreneur or large scale organization…

Relatively low risks and huge potential rewards, there’s no reason not to growth hack your business. What do you have to lose?

On that note…make SURE you register now and show up promptly.

There are ONLY a limited number of seats.

By the way…did I mention this is totally FREE?

Yes, I’ll be there and I’d highly suggest, if you’re looking for fast growth from proven strategies… you’ll be here too!

Best Regards,
John Mignano

P.S. Update! I’ve just been informed they just opened registration for this one-time-only, live FREE event…

To get growth hacking…reserve your spot by clicking here now!

Like, Share and Ask Your Biggest Questions About Turning Clicks Into More Customers…Everyday Profits For Business Success!

Growth Hacks For Business

Target Audience and Strategic Content Creation

Market Segmentation Is The Process Of Clearly Defining Your Target Audience

Building a brand is useless unless you target the right audience, in fact buyers won’t contact a business until 57% of purchase process is complete…

And that is only one of the reasons why the right target audience with content marketing is so important.

You need to capitalize on real-time marketing opportunities you can’t afford to miss out.

This significantly makes all the difference for developing your strategic content creation…

The process of target audience analysis is identifying your target audience by understanding target audience characteristics…

You’re going deeper into creating your target audience profile by asking why your product or service solves their problems?

  • You need to create relevant, valuable content
  • Content drives positive meaningful engagement with customers
  • Need to capitalize on real-time marketing opportunities…

Now, which factor makes the biggest difference is this process?

The short answer is INTENT.

Intent is the psychological state of mind necessary for action…

If you consider the way social media landscape has evolved, it’s easy to see why changes are needed.

Allow me to explain…

You might already know content marketing is an essential part of your overall strategy, right?

Do you know what content marketing is and how it can help you grow your business?

You see, according to data from Forrester research…

Maintaining company branding via social profiles remains one of the most popular social media marketing tactics.

It’s also among the least effective….take a look at the chart below:

target audience

So how do you get more bang for your advertising dollar and add more value if you use the right channel to fit your target audience:

  • Email marketing
  • Ratings and reviews
  • Search
  • Branded communities
  • Word of mouth

Yes, you want to use channels which best fits and is in alignment with INTENT, be it commercial intent if that’s your goal.

So you can only optimize return on investment (ROI) by investing in the right channels…your own digital assets or online properties.

So instead of spending all your digital marketing dollars investing in campaigns on Facebook, Twitter, Instagram or Pinterest…

Why not use sponsored posts to drive your audience to your own digital assets or online properties?

And strategically greet them with specific content they love.

Exactly what the strategy looks like depends on what problems your brand shares with your target audience.


Here’s how to use target audience analysis:

Firstly you need to find the shared values.

Ask yourself, what else does my target audience care about?

And how does my brand care about that, too?

For example: a beauty retailer…beauty is the obvious answer.

So if you own or are thinking of creating a branded company around this market you can create a Beauty Board on Pinterest.

This would be an online community where customers upload selfies, share beauty tips and tag their looks with products from your brand.

Then you can strategically create a content destination…

Next step is to define a clear objective.

If you want to be truly effective, you need to think outside the box in context to how you drive traffic.

You want to determine why you drive traffic or earn shares?

What’s the real objective?

Is it to increase sales?

Get email addresses?

Building brand affinity?

If you identify and understand sales funnel conversion rates, you’re better positioned to drive traffic based on user behavior.

So instead of just driving traffic to a site, you’ll set-up landing pages to get email addresses by asking visitors to optin for content…

On Pinterest and Instagram you can drive traffic based on product exploration through user reviews and photo uploads, etc.

If you already are using an existing digital asset, you don’t have to redesign your entire website.

For example; leverage online forums or communities that are already thriving on your existing website or app.

Just think about how can you enhance the experience and be able to offer more value for the fans who are already visiting?

What specific content would help your target audience or users to better connect with each other and with your brand or product?

You want to leverage your digital assets or online properties.

Strategically you want the right combination which makes a huge impact on the way your target audience engages with your brand.

Building a target audience on your own site takes long term strategy because it won’t happen overnight.

It’s very similar process to growing any social media fan base, it does take time and investment.

And by growing your target audience on a digital asset or property you control, you’ll always own the experience.

Yes, user experience is key to your long term success.

So…its a matter of setting-up all your strategic content creation to help you build social authority.

This is all in context of your goal to engage target audiences through a combination of content, conversation and social media curation.

We’re all on the same mission to find the absolute best content to deliver on our brand promises…

Target Audience

What Is Target Marketing and Why Is This Strategy Key?

Mass Marketing vs Target Marketing…

Have you ever seriously asked yourself what is target marketing?

You’ll want to carefully read every word of because this is one of the most valuable posts you’ll ever read for your business success…

Today we’ll briefly cover key factors (ins and outs) of leveraging your target marketing to generate serious income for yourself!

Discover how to get the most long-term benefit out of marketing and so you can maximize your traffic (ie, SEO and PPC).

Understanding your target market can seriously help you refine and improve conversions while optimising business marketing results.

And actually start being very effective and way more profitable…

In fact, simple target marketing tweaks can significantly boost optin rates, plus send your conversions and sales skyrocketing!

Why Businesses Struggle To Use Target Marketing?

Do you know why it is natural for a small business owner or marketer to struggle with defining their target market?

Because they have the mindset that anyone and everyone needs their merchandise (widget or service)…

Sadly this approach is what has caused so many would-be success stories from every happening.

In your opinion what is target marketing?

Target Marketing


It is where you first identify who exactly is your ideal customer or you’re preferred customer?

Sounds like bit of a trick question…

The reason why you need to understand the slight variation or difference is because if you don’t know…how can you create the right content and value to attract them.

It also means the difference between knowing customers inside and out, what they struggle with and what they think about…

Also why they buy and where they attend events, etc…

You might find if you had a magic wand and you could whip you your perfect prospect into a buying frenzy…how would you do this?

target market
Define and understand your target market demographics

Firstly you’d need to know, what would the perfect prospect and ideal customer look like:

  • What kind of work experience would they have?
  • Age – how old would they be?
  • Why would they be interested in what you have to offer?
  • What problems does your product or service help them with?
  • What do they want or hope to achieve in life?
  • What experience can you bring to the table so you can connect and engage in building rapport?

Hardly anyone really stops to thinks about defining their target market and what is target marketing (more about this later)

In most industries the product dictates your prospect.

target marketing
You need to define your target market via target marketing


Here are some quick examples of target markets:

1. If you sell medical equipment, you are not going to approach a hot dog vendor right? It just wouldn’t make sense, would it?

2. If you sell pet grooming services, you’re only going to target pet owners right?

3. If you sell social media services, you’re not going to target people without computers, does this make sense?

You see, the no 1 biggest marketing problem with almost all small business is the foolish thinking they can sell to anyone and everyone.

You might find 90% to 95% of small business owners simply hope or pray…everyone and anyone will magically buy whatever they offer.

And that is exactly why their marketing attracts anyone and everyone…

Yet speaks to NO ONE…

Back to the Magic Wand and What is Target Marketing…

If you are defining a target market for your business, think about what type of person would you actually want to sell?

Some of you might still be working on your first signup and may incorrectly answer, anyone and everyone!

Well,  you are just hoping and at best guessing…

ARE you seriously a business person wanting  to model the highest level of success or are you satisfied with less than mediocre results?

Would you much rather just take all the people already interested in buying from you and help them to succeed?

From the list of target markets below, can you identify who would be your best fit in context to perfect prospect and ideal customer:

  • Baby boomers concerned about retirement
  • Dads with daughter(s) scared about paying for their wedding(s)
  • Adults concerned on covering costs of their elderly parents
  • Retirees bored or wishing they had saved more money
  • Personal trainers wanting to expand their income
  • Stay at home mom wanting to create financial stability and make a real difference for their family
  • Musicians or actors wanting paid work while in between gigs…

We’ve briefly touched on why you need to create a target market in which you can connect, engage and establish rapport…

So far you understand it is NOT in your best interest to market to anyone and everyone…

And you know a well-defined target market is the first element to a marketing strategy.

What if you identify a target market you don’t fully know?


Well, the short answer is you better be willing to immerse yourself in their world…learn every aspect you can about your target market.

What magazines do they read?

What shows do they watch?

Where do they hang out?

What associations, clubs, forums do they hang out and go to?

Also, understand this entire post is all about marketing from advertising to social media marketing and email marketing.

Segmentation, Targeting and Positioning…

You need to get specific and kill promotional style marketing messages and start focusing on customer-centric solutions.

Why? Because in order to be cost effective and efficient in your business, you need to reach your target market

You need to identify their biggest problems and address these concerns with information that’s helpful to your ideal customers.

Yes, you need to go even further…

It’s all about right message to right market at the right time.

You don’t want to be marketing to anyone and everyone, if they do not fit your target market, right?

If you’re going to be paying for advertising anyway…why not prospect and if you are going to market anyway, why not target.

So who is your perfect prospect and ideal customer?

What is their profile or avatar?

Your perfect target market?

Do you know why target marketing is key to your business success?

Understanding what it means to establish a well-defined target market is the first element to a successful marketing strategy.

We have covered some basic target marketing in this post, if you need help with your target marketing or if you have any questions.

As business owners, we work endless amounts of hours, struggling to grow our business to the next level to generate a higher level of income with sometimes no success at all…

Are you ready to finally enjoy what you are really worth?

Now with your initial homework done, we move on to looking over your business as a whole.

In context to target marketing and scaling up, you need to understand two very important metrics as a business owner.

You need to know your net profit as a whole.

These two metrics are even more critical.

We’ll also cover a couple of business examples of where businesses make exponential improvements.

Yes…massive return on investment (ROI) for each customer.

Please feel free to share your comments below and open a ticket via helpdesk,  we would be happy to answer your questions, thanks.

If you want to ask questions and this helped and you enjoyed this post please comment and share if you want more content like this…

Target Marketing

Product Packaging – How To Influence Buying Decisions

Why Product Packaging Is A Powerful Marketing Tool?

Imagine you’re shopping…looking at one laundry detergent after another. All offers are essentially the same, right?

The products’ claim or promise, its easy to pour, clean clothes, smell fresh, etc…

So how do you make a decision to buy one over another?

Is it the color of bottle, price or familiar logo?

Do you go for the brand your mother is loyal to?

Or do you care more about a brand with a phosphate-free formula and environmentally friendly packaging?

There’s too many options and not enough time for most shoppers to take all these factors into consideration.

To make this easier, your brain relies on scanning and recognition of brands, colors, icons, associated emotions and images…

All of which ultimately reduce cognitive load required to make a decision.

Using these cues enables us to act quickly.

By understanding the numbers with science behind why we buy and how we buy,  your brand can create product packaging  which engages and better connects with the undecided consumer.

You can’t expect customers to become evangelists of your product, you’ve got to provide the incentives and platform for them to do so.

product packaging
Product packaging goes hand in hand with advertising, branding and business success…

All of this is branding and that’s immensely powerful.

This infographic outlines how typography, color, and icons affect the buying process.

And why special attention to your product packaging needs to be a priority for your brand.

But you don’t simply set up product packaging and hope they work.

Forget conventional wisdom which says if a business or company lacks growth…it should invest more money in sales and marketing.

The reality is your product is probably broken in at least one way.

And you must be aware of the market data and other crucial sales information, which tells you where those problems are…

Keeping your growth going is a step unto itself.

And just because you’ve achieved product market fit, it doesn’t mean your product packaging is flawless.

And there aren’t areas still needing to be tweaked and improved.

You must dive deeply into the analytics available, then refine and tweak until you get maximum results.

Remember, as small business owners,  you don’t think branding is a waste of time or worthless…

It’s just not worth the premium traditional marketers pay for it.

Savvy business owner isn’t going to try and create brand awareness by buying product placement on national television…

Or by paying a celebrity to be associated with your product.

Instead, you’ll look for ways to get social currency for free…does that make sense?

Product Packaging