Tag Archives: ROI

Google Adwords VS Facebook Ads

Which Marketing Medium Be It Social Media Or Advertising Platform Do You Prefer – Is It Facebook Ads or Google Adwords?

Yes…it’s a timely and good question, one which is commonly asked by a lot of people looking to start advertising on the web…

Keep reading because the answer just might surprise you.

Which one is better?

The truth is these are two different marketing mediums…

Both work for different businesses under different circumstances.

What we’ll do in this article is to simply go toe to toe…

There are different points and scenarios wherein Facebook ads and Adwords which may or may not work for your business.

You’ll reach your own conclusion for which marketing medium is actually better suited to your business.

Let’s get right to it…

We’ll start with the buying cycle.

Adwords target “ready to buy” people…

Imagine the buying cycle as a funnel…

You have people on top of the funnel right?

They might be aware of your business…

But just are not ready to buy anything just yet.

The people at the bottom of the funnel…

These people are ready to put money into your bank account…

Because they’ve immediate need for your products or services.

Google Adwords lets you target the people who are right at the bottom of the buying cycle.

People already have their credit card out…

They are simply looking for someone to give their money to.

Facebook Ads targets people in the full buying cycle.

There’s no way to specifically target people who are bottom of funnel and ready to purchase.

That said…

Targeting people who are top of funnel is definitely worth looking into with Facebook ads…

You have potential to effectively do just that…

And generally better results than with Adwords.

What about the marketing reach of Adwords?

Adwords, as a marketing medium has a much broader reach compared to Facebook ads.

You can target people on Google itself…

Google owns web properties including Youtube…

All thanks to their vast network Google has in place.

Facebook is only limited to the social media platform.

What about brand awareness on Facebook?

Facebook is limited in terms of search reach, it’s still the dominant social network on the web, right?

And a great place to promote local brand awareness.

Nearly everyone has an active presence on this social network.

And with good content marketing, you can effectively position yourself as a brand authority in your niche market.

Let’s explore tracking in Adwords…

Adwords has a more effective means of tracking purchases.

And inquiries which is a great results for businesses which rely heavily on lead generation.

You can even track phone calls…

And best of all…

These are all free services and come with use of Adwords platform.

This type of tracking feature is not currently available on the Facebook marketing platform…

Social proof is powerful in Facebook!

Facebook may not offer much in the way of tracking…

But hang onto your hat because most web marketers would agree it makes up for it by way of social proof.

Come up with a good ad and people are bound to like, comment or share your ad…

This builds trust so people are more likely to purchase products or services you’re offering.

Remember there is dynamic insertion Ads on Adwords…

It’s a significant advantage of Adwords over Facebook ads.

And to better explain this powerful feature, it would be best to refer to a quick example…

What if somebody goes to Google and does a search for “Red Hats”.

Okay with Adwords, you can easily insert that exact search term.

Yes, its called dynamic which means dynamically inserts into ad.

The result is an opportunity to create ads which are relevant…

And convinces people it’s exactly what they are looking for online.

Targeting your audience on Facebook…

Facebook offers 3 ways of targeting audiences for marketing ads…




Of course, Adwords offers something similar.

What makes Facebook marketing truly powerful is you can easily overlay the above three to create highly targeted audiences…

And more profitable list of audience to market to.

Facebook offers a means to split test your ads.

Yes, making it so much easier to identify what’s working for you.

Then you have Youtube which is owned by Google.

Google owns Youtube right?

And that’s yet another significant advantage.

Yes, when it comes to marketing with Adwords.

This means you can run your Adwords on Youtube.

Which is actually the second biggest search engine on the Internet.

There are millions of searches done on Youtube everyday…

And Adwords lets you tap into yet another rich pool of audiences.

More sweet choices that you can market to.

Let’s look at the rich media in Facebook Ads…

Facebook lets you create ads which contain rich media.

In either text, images or videos.

You can always combine any of those to create your ads.

So there you have it…

All the specific advantages of each platform.

Of course to really decide which is better for your business, we need to also tackle specific disadvantages of each platform.

Let’s get right to it!

The disadvantages of Facebook Ads and Google Adwords…

Poor overlay targeting in Adwords!

One problem most marketers often have with Google Adwords is while you can specifically target people based via intention…

And what they’re looking for…

There’s currently no way to overlay it all with certain demographics like age, gender or interests.

It means you could waste some of your ad budget tweaking your campaign…

What…no targeting based on keyword searches on Facebook?

This is a significant flaw currently with Facebook ads…

There’s simply no way to target people based on whatever search terms they are using on the social network.

Now, you do need a good website to draw people to in Adwords!

To be truly effective, Adwords requires substantial website to direct your audience to.

You can’t set up basic page to drive traffic and expect good results.

While Adwords may bring you lots of traffic…

It means nothing if your website doesn’t successfully convert that traffic, whether in the form of sales or completing a capture form.

Next up is banner blindness on Facebook…

While Facebook is definitely a popular platform to market your products or services…

Obviously people become bored if they see the same banner and images.

These are limitations which could adversely affect the performance of your marketing campaign over time.

One way to combat this is to always make sure you regularly rotate your ads and switch up your images…

Did you say limited audience with Adwords search?

While you can target people on Adwords based on their intention, there’s only a certain volume of people doing a particular search…

Yes, on any given day regarding a specific topic or keyword phrases.

Scaling up can be a problem as you’re limited to volume or number of people searching for your product or service.

Remember search is based on a certain day which might restrict the effectiveness of your web marketing campaign.

Facebook ads make it difficult to promote boring topics…

Facebook marketing is primarily driven by excitement!

Which makes it a challenge for businesses engaged in selling products or services people don’t find particularly interesting.

Say you’re selling basketballs; enthusiasts are likely to buy your products simply because it interests them.

If you’re a law firm offering legal assistance for a divorce…

Let’s face it, that can be a problem because it’s a subject people generally don’t find exciting or interesting.

Adwords search ads is restricted to only a few lines of text…

This one’s a biggie…

On Facebook, you can write a novel…

Your ad can be a whole article.

Obviously you need good communication and copywriting skills.

You could hire a good writer to come up with content people find interesting and engaging.

It’s a choice and something you simply can’t do in an Adwords ad.

Oops…now look at the content restrictions on Facebook!

As a reputable social network, Facebook uses lots of restrictions on the type of content shared on their network.

This can be a problem for businesses…

What if you want to promote or delve restricted content such as alcohol, weight loss products and adult-related products?

Sorry…if you’re niche belongs to any of these categories Facebook is definitely not for you.

You cannot use Adwords to split out devices by type…

Adwords does force you to run your ads through a wide range of devices which includes laptops, smartphones, tablets, etc…

This could affect profitability of your advertising campaigns.

Facebook ads allows you the option to only show your ads to an audience using a particular device.

Okay…the cost of Facebook Ads can be affected by seasonality!

Ad expenses can spike significantly depending on the season.

What if there are significant increases on the volume of businesses promoting relevant products on the social network?

This drives up your marketing expenditures compared to Adwords where ad spending remains relatively stable.

So there you have it…

Some of the advantages and disadvantages…

Did you make up your mind?

Is it Facebook Ads or Google Adwords?

One marketing medium is not necessarily better than the other.

And as a matter of fact…

It’s a far better marketing strategy to combine and make use of the two if you’re in a highly competitive market.

You can target people on Facebook which share same interests…

Then drive those people to your website for a much lower cost.

You can apply retargeting using Adwords to maximise your chances of getting those people to buy your product or service.

Yes, this drives your total cost down…

While allowing for an extremely competitive business on the web.

You can target “ready to buy” people first using Adwords…

And re target them using Facebook…

This makes it feel like you’re everywhere.

Either way…

Facebook Ads and Adwords are both excellent marketing mediums.

You need only use based on specific strengths and weaknesses.

Google Adwords VS Facebook Ads

Strategic Sales Funnel For Advanced Marketers

“Why Would You Want To Unlock Your Greatest Strategic Sales Funnel?”

It’s the exact reason why 99% of marketers and business owners are not making the amount of money they want and deserve…

Want to know how to avoid weak or losing campaigns.

How to get more customers who can’t wait to buy from you.

How to set expectations while raising prices and take advantage of more sales opportunity almost overnight…

Dear Savvy Business Owner,

Believe it or not, of the 99% surveyed the biggest fear was they’re afraid to invest in traffic to promote their own products or services.

HUGE costly mistake…would you agree?

Is it easier to wait for customers to come to your business?


Is it way easier and more profitable to invest in advertising with an irresistible offer to get customers coming to your business?

Finally, why you need to focus on monetization using a strategic sales funnel to drive growth and prioritize the most ROI?

If you’re sick of jumping between tactics hoping something works, keep reading this special report because this is 100% just for you…

Yes, it’s the almost perfect strategy for ANY business owner, start-up, sales professional, entrepreneur or large scale organization.

In fact, why not model what the most successful companies do, just take one of the world’s most successful franchises on the globe…

Use their simple strategic sales funnel with proven process, you’ll have a strategy which fuels your business to reach new heights.

Know why your sales funnel is important to you?

You want more motivated buyers and higher conversions, right?

You build email lists NOT to get leads, but to actually get buyers

Big problem is most potential buyers are not ready to buy on the first interaction.

Is this why your sales funnel is very important to you?

You want a simple, yet very cost effective way to generate less leads and get more customers regardless of industry or market you’re in.

Quality vs quantity, allow me to explain…

The key is knowing metrics (numbers) and be RELEVANT.

You can hurt your business with unprofitable campaigns.

If you don’t have goals and objectives clear, you are setting yourself up for failure (over spending or even stopping campaigns to early)

If you don’t know our numbers you’ll never know when or be able to scale up campaigns…

If you don’t have follow-up sales mechanism, you’ll more than likely have unprofitable campaigns.

If the front offer you’re promoting is targeted and super relevant to buyer, your conversions will skyrocket.

The reality is most people expect to drive tons of cheap traffic and make more in sales than what they spent in advertising.

Sorry it is NOT going to happen if you don’t know what you’re doing.

Look, advertising can be VERY profitable but it’s simply boils down to understanding the right traffic source.

The reason why this is important is because you want to build lots of goodwill in a very short time frame.

That way people start to associate your brand with VALUE and you’re going to gain authority.

This gives you more opt-ins…

And people want to open your emails and buy more from you.

You buy the right traffic…you get clicks. Period!

Feel free to do your own research to make sure you pay for the right traffic source which is relevant to front offer and target audience.

Now before paying for traffic, the point is where to send this traffic?

You’ll want to go ahead and set up a landing page or squeeze page in order to convert the traffic into subscribers.

The sales funnel process is where you drive right traffic in order to generate leads who opt-in / subscribe to newsletter (special report).

And you’re able to build relationships by following-up with them.

Drive right quality traffic, generate leads which become buyers…

To find the right buyers (target audience), you create a front offer with message that truly connects them on an emotional level.

What if you have a consistent flow of buyers?

It’s only a matter of time before you enjoy the next level of profits with business success.

The problem is most struggling businesses don’t generate leads.

No leads coming in on a daily basis…

You need leads by driving the right traffic to your landing page or squeeze page.

Leads that can opt-in to your sales funnel…

You continue to buy the right traffic that brings subscribers to you.

You build a list of buyers with a subscriber base, while you make money.


Get paid to build your subscriber and buyer list…

Sounds too good to be true, right?

The sales funnel model goes from lead to subscribers to customers.

This is how you make money with your list by simply driving traffic to promote highly converting front end offers to get right buyers.

We’re talking a simple sales funnels in context to 3 step model:

Step 1: Front end offer to generate leads
Step 2: Core offer to qualify buyers
Step 3: Measure key metrics, conversions and scale-up

Step 3 is where you measure the quality of traffic you are buying.

And just in case you’re wondering what serious scale requires?

Scaling up means a serious investment. Period!

And you’ll likely need more money for traffic generation to get to climb the mythic marketing mountain.

We’re going to go through each part of this process step-by-step.

If you don’t understand all the steps from the beginning, don’t worry just read everything carefully right now.

You might want to re-read twice and you’ll get clear for sure…

sales funnel system

Step 1 of the sales funnel…

The front end offer is carefully selected to align to traffic source and target market wants and needs.

Typically this front end offer is a low ticket offer you can use to get opt-in (subscribers) so you separate or segment leads from buyers.

The idea behind the front end offer is the build your buyer’s list.

In order to grow your business you need customers, right?

The first initial step is to disqualify the wrong people.

You do this by getting a sale, even if it’s as low as a $1 sale.

Why the $1 transaction?

Simply because you have separated a lead from a buyer.

And the relationship with that lead has just changed.

You see, the lead has just become a buyer and a buyer is up to 20 times more likely to buy again from you…

This is the reason why McDonald’s has sprouted everywhere.

strategic sales funnel

You know what that is but it has absolutely nothing to do with a cheese burger…it’s all about sales funnel using a proven formula.

OK…their margin on the front end offer is between 20 to 30 cents.

Ever noticed how easy it is to actually buy only a single hamburger?

McDonald’s have engineered and purposely positioned their front offer so well, it would be almost stupid not to buy fries without coke.

Yes, they know what their customers want and how to deliver value.

They know the time-frame and sales cycle with numbers inside-out.

The numbers are the key to a high converting sales funnel…

McDonald’s position every sales via low priced cheese hamburger as front end offer to find hungry customers.

strategic sales funnel

They can in turn up-sell front end offer with fries and coke…

It’s successful for a number of reasons in context to self identifying audience, predictable cost per lead, including monetize on back end.

And very complimentary easy to understand back end offer.

strategic sales funnel

McDonald’s uses a variety of sale closes from up sell, down sell and cross sell to keep you spending in buying cycle over and over again.

You can see the way they use the simple sales funnel process…

McDonald’s can accurately use this process to predictably measure conversions and scale-up because it is completely systematized.

They know how many people will buy core offer(s) based on data.

And they know how much they can invest to get a new buyer.

Let’s take a closer look at the numbers…

If every ten people who buy the $1 front offer in McDonald’s, 6 also buy the core offer for $7.

3 upgrade to the full offer of $9

The result is $58 in revenue instead of $10 of the initial front offer.

They need to measure in order to know each customer which buys the $1 front offer is really worth a total of $58 instead of $1.

Keep in mind, the $58 is in context to not even counting 89% of their customers which will return within time-frame of less than 60 days.

So, the front end offer basically allows you to get buyers.

You know a new buyer is 20 times more likely to buy again from you.

And that’s the reason why a front end offer can be used to find the right buyer and deliver results with outstanding value.

The sales funnel means the right traffic aligned with right front offer means you get buyers.

Right buyers and ideal customers.

Step 2 of the sales funnel…

You now you have a buyer, so you can up-sell to core offer.

This is actually where you’re going to make most of your money.

To be clear, you want a buyer that is an ultra-responsive customer who purchases everything on offer…

And experiences the most value and satisfaction from every purchase made.

Keep in mind the ideal customer are the ultra-responsive buyers where the majority of profits are made.

This is just a very simplified model of how to build your own high converting sales funnels…

The key is to understanding the time frame in your sales  funnel and separate or segment leads (non buyers list) from the buyers.

You do this by putting the right front end to match core offer.

The core offer ideally would be high ticket product or service. Why?

Keep in mind the higher ticket core offer is ONLY offered to buyers who already have purchased, they know and trust you…

They’re 20 times more likely to buy again from you, right?

This sales funnel makes it more likely or easier to get the right buyer.

The ideal customer…

The ideal customer is prepared to pay for higher priced core offers.

This could be anywhere from $300, $500 to $2,000 for core offer.

Would it be easier to get 20 customers to pay $100 each?

The catch is as long as your product or service delivers real value…

To determine the price of your up-sell, you must understand the traffic source in combination with your target market’s pain point.

Pain point, simply means the time-frame and level of priority your customer places on getting the right solution to fix their problem.

This is real value your customer wants, needs and expects in order for them to feel the offer is worth it for them to take action and buy.

If you understand this value, you can provide it to your customers.

This is not the cost you place in delivering the product or service.

For example…

Let’s say it takes less than 3 minutes to make a burger.

You could charge $1, but if you know your customers are in a hurry and they only have just enough time to get in and buy that burger…

Do you think you could charge $9?

Yes, you can…so do you think there are other hungry and time starved customers out there willing to pay $9 or more for burger?

Think about this in context to your customer because you could charge 10 times more…

Step 1 of the sales funnel…

This is where you measure and scale-up.

What if you don’t measure?

Well, you don’t have a viable business.

What if you don’t know what your customer lifetime value (CLV) is?

You will find it very difficult to predict net profits attributed to the entire relationship with your customer.

Now what if you  knew by investing $1 you can get $3 in return?

The only way to achieve that kind of result is by knowing the right numbers and measuring.

Knowing what is the right traffic in order to get the right buyers.


By using your sales funnel and quantifying number of leads and prospects at each stage of process…

You can predict the number of buyers and leads, prospects who in time become your ideal customers.

You need the right traffic source to produce the right buyers.

There you have it, this is one of the best sales funnels you can put to use and profit right now for generating an avalanche of buyers!

What areas of traffic do you need help with:

  • Facebook
  • Google Display
  • Tracking
  • Reporting
  • Compliance
  • Native Ads
  • Ad Creation
  • Scaling
  • Mobile Ads
  • Video Advertising
  • YouTube
  • Pay-Per-Click
  • Search
  • Email Advertising
  • RTB Platforms
  • LinkedIn
  • Twitter
  • Bing
  • Contextual
  • In App Ads

Always use the right traffic source and keep offers RELEVANT!

Remember McDonald’s sales funnel  strategic blueprint?

OK, you can model and use it as your goal to achieve higher sales.

This is the dynamic power of building an autopilot system.

It all starts with list of buyers via a very simple sales funnel.

Basically a system you can use on autopilot day in and day out…

Here’s a quick recap to keep you on track for high performance:

  • Understand your numbers
  • Cost of customer acquisition
  • Relevant front end offer
  • Make sure to use email follow up
  • Track sales and conversions
  • Up sell using back end offer
  • Retargeting with same front end offer

You can and must know exactly how much you can invest to get a new buyer and ideal customer, (repeat buyer, buys again and again).

It’s the perfect strategy for ANY business owner, sales professional, entrepreneur or large scale organization.

Now get the numbers in place to validate your business success…

Like, Share and Ask Your Biggest Questions About Turning Clicks Into More Customers…Everyday Profits For Your Business!

Sales Funnel

What Is Target Marketing and Why Is This Strategy Key?

Mass Marketing vs Target Marketing…

Have you ever seriously asked yourself what is target marketing?

You’ll want to carefully read every word of because this is one of the most valuable posts you’ll ever read for your business success…

Today we’ll briefly cover key factors (ins and outs) of leveraging your target marketing to generate serious income for yourself!

Discover how to get the most long-term benefit out of marketing and so you can maximize your traffic (ie, SEO and PPC).

Understanding your target market can seriously help you refine and improve conversions while optimising business marketing results.

And actually start being very effective and way more profitable…

In fact, simple target marketing tweaks can significantly boost optin rates, plus send your conversions and sales skyrocketing!

Why Businesses Struggle To Use Target Marketing?

Do you know why it is natural for a small business owner or marketer to struggle with defining their target market?

Because they have the mindset that anyone and everyone needs their merchandise (widget or service)…

Sadly this approach is what has caused so many would-be success stories from every happening.

In your opinion what is target marketing?

Target Marketing


It is where you first identify who exactly is your ideal customer or you’re preferred customer?

Sounds like bit of a trick question…

The reason why you need to understand the slight variation or difference is because if you don’t know…how can you create the right content and value to attract them.

It also means the difference between knowing customers inside and out, what they struggle with and what they think about…

Also why they buy and where they attend events, etc…

You might find if you had a magic wand and you could whip you your perfect prospect into a buying frenzy…how would you do this?

target market
Define and understand your target market demographics

Firstly you’d need to know, what would the perfect prospect and ideal customer look like:

  • What kind of work experience would they have?
  • Age – how old would they be?
  • Why would they be interested in what you have to offer?
  • What problems does your product or service help them with?
  • What do they want or hope to achieve in life?
  • What experience can you bring to the table so you can connect and engage in building rapport?

Hardly anyone really stops to thinks about defining their target market and what is target marketing (more about this later)

In most industries the product dictates your prospect.

target marketing
You need to define your target market via target marketing


Here are some quick examples of target markets:

1. If you sell medical equipment, you are not going to approach a hot dog vendor right? It just wouldn’t make sense, would it?

2. If you sell pet grooming services, you’re only going to target pet owners right?

3. If you sell social media services, you’re not going to target people without computers, does this make sense?

You see, the no 1 biggest marketing problem with almost all small business is the foolish thinking they can sell to anyone and everyone.

You might find 90% to 95% of small business owners simply hope or pray…everyone and anyone will magically buy whatever they offer.

And that is exactly why their marketing attracts anyone and everyone…

Yet speaks to NO ONE…

Back to the Magic Wand and What is Target Marketing…

If you are defining a target market for your business, think about what type of person would you actually want to sell?

Some of you might still be working on your first signup and may incorrectly answer, anyone and everyone!

Well,  you are just hoping and at best guessing…

ARE you seriously a business person wanting  to model the highest level of success or are you satisfied with less than mediocre results?

Would you much rather just take all the people already interested in buying from you and help them to succeed?

From the list of target markets below, can you identify who would be your best fit in context to perfect prospect and ideal customer:

  • Baby boomers concerned about retirement
  • Dads with daughter(s) scared about paying for their wedding(s)
  • Adults concerned on covering costs of their elderly parents
  • Retirees bored or wishing they had saved more money
  • Personal trainers wanting to expand their income
  • Stay at home mom wanting to create financial stability and make a real difference for their family
  • Musicians or actors wanting paid work while in between gigs…

We’ve briefly touched on why you need to create a target market in which you can connect, engage and establish rapport…

So far you understand it is NOT in your best interest to market to anyone and everyone…

And you know a well-defined target market is the first element to a marketing strategy.

What if you identify a target market you don’t fully know?


Well, the short answer is you better be willing to immerse yourself in their world…learn every aspect you can about your target market.

What magazines do they read?

What shows do they watch?

Where do they hang out?

What associations, clubs, forums do they hang out and go to?

Also, understand this entire post is all about marketing from advertising to social media marketing and email marketing.

Segmentation, Targeting and Positioning…

You need to get specific and kill promotional style marketing messages and start focusing on customer-centric solutions.

Why? Because in order to be cost effective and efficient in your business, you need to reach your target market

You need to identify their biggest problems and address these concerns with information that’s helpful to your ideal customers.

Yes, you need to go even further…

It’s all about right message to right market at the right time.

You don’t want to be marketing to anyone and everyone, if they do not fit your target market, right?

If you’re going to be paying for advertising anyway…why not prospect and if you are going to market anyway, why not target.

So who is your perfect prospect and ideal customer?

What is their profile or avatar?

Your perfect target market?

Do you know why target marketing is key to your business success?

Understanding what it means to establish a well-defined target market is the first element to a successful marketing strategy.

We have covered some basic target marketing in this post, if you need help with your target marketing or if you have any questions.

As business owners, we work endless amounts of hours, struggling to grow our business to the next level to generate a higher level of income with sometimes no success at all…

Are you ready to finally enjoy what you are really worth?

Now with your initial homework done, we move on to looking over your business as a whole.

In context to target marketing and scaling up, you need to understand two very important metrics as a business owner.

You need to know your net profit as a whole.

These two metrics are even more critical.

We’ll also cover a couple of business examples of where businesses make exponential improvements.

Yes…massive return on investment (ROI) for each customer.

Please feel free to share your comments below and open a ticket via helpdesk,  we would be happy to answer your questions, thanks.

If you want to ask questions and this helped and you enjoyed this post please comment and share if you want more content like this…

Target Marketing