Tag Archives: target audience

Target Audience and Strategic Content Creation

Market Segmentation Is The Process Of Clearly Defining Your Target Audience

Building a brand is useless unless you target the right audience, in fact buyers won’t contact a business until 57% of purchase process is complete…

And that is only one of the reasons why the right target audience with content marketing is so important.

You need to capitalize on real-time marketing opportunities you can’t afford to miss out.

This significantly makes all the difference for developing your strategic content creation…

The process of target audience analysis is identifying your target audience by understanding target audience characteristics…

You’re going deeper into creating your target audience profile by asking why your product or service solves their problems?

  • You need to create relevant, valuable content
  • Content drives positive meaningful engagement with customers
  • Need to capitalize on real-time marketing opportunities…

Now, which factor makes the biggest difference is this process?

The short answer is INTENT.

Intent is the psychological state of mind necessary for action…

If you consider the way social media landscape has evolved, it’s easy to see why changes are needed.

Allow me to explain…

You might already know content marketing is an essential part of your overall strategy, right?

Do you know what content marketing is and how it can help you grow your business?

You see, according to data from Forrester research…

Maintaining company branding via social profiles remains one of the most popular social media marketing tactics.

It’s also among the least effective….take a look at the chart below:

target audience

So how do you get more bang for your advertising dollar and add more value if you use the right channel to fit your target audience:

  • Email marketing
  • Ratings and reviews
  • Search
  • Branded communities
  • Word of mouth

Yes, you want to use channels which best fits and is in alignment with INTENT, be it commercial intent if that’s your goal.

So you can only optimize return on investment (ROI) by investing in the right channels…your own digital assets or online properties.

So instead of spending all your digital marketing dollars investing in campaigns on Facebook, Twitter, Instagram or Pinterest…

Why not use sponsored posts to drive your audience to your own digital assets or online properties?

And strategically greet them with specific content they love.

Exactly what the strategy looks like depends on what problems your brand shares with your target audience.


Here’s how to use target audience analysis:

Firstly you need to find the shared values.

Ask yourself, what else does my target audience care about?

And how does my brand care about that, too?

For example: a beauty retailer…beauty is the obvious answer.

So if you own or are thinking of creating a branded company around this market you can create a Beauty Board on Pinterest.

This would be an online community where customers upload selfies, share beauty tips and tag their looks with products from your brand.

Then you can strategically create a content destination…

Next step is to define a clear objective.

If you want to be truly effective, you need to think outside the box in context to how you drive traffic.

You want to determine why you drive traffic or earn shares?

What’s the real objective?

Is it to increase sales?

Get email addresses?

Building brand affinity?

If you identify and understand sales funnel conversion rates, you’re better positioned to drive traffic based on user behavior.

So instead of just driving traffic to a site, you’ll set-up landing pages to get email addresses by asking visitors to optin for content…

On Pinterest and Instagram you can drive traffic based on product exploration through user reviews and photo uploads, etc.

If you already are using an existing digital asset, you don’t have to redesign your entire website.

For example; leverage online forums or communities that are already thriving on your existing website or app.

Just think about how can you enhance the experience and be able to offer more value for the fans who are already visiting?

What specific content would help your target audience or users to better connect with each other and with your brand or product?

You want to leverage your digital assets or online properties.

Strategically you want the right combination which makes a huge impact on the way your target audience engages with your brand.

Building a target audience on your own site takes long term strategy because it won’t happen overnight.

It’s very similar process to growing any social media fan base, it does take time and investment.

And by growing your target audience on a digital asset or property you control, you’ll always own the experience.

Yes, user experience is key to your long term success.

So…its a matter of setting-up all your strategic content creation to help you build social authority.

This is all in context of your goal to engage target audiences through a combination of content, conversation and social media curation.

We’re all on the same mission to find the absolute best content to deliver on our brand promises…

Target Audience

Business Audienece Marketing

How To Effectively Engage Your Website Visitors And Get Prospects To Your Most Profitable Content

Online business brand building tips – developing your business to business (B2B) brand has it’s own structures and processes, which are different from what a consumer sees and experiences from day to day…

Market alignment in context to all businesses going through cycles where there is growth, change and evolution.

As the market continuously experiences rapid innovation and clients’ expectations change, so does the need to enhance your brand’s digital experience.

Market alignment is to align marketing messages with your target audience, it’s the core reason why most small business B2B sales lead prospecting fails.

business audience marketing
Failing to align your marketing message with your target audience…

Apply what you learn in this jam packed report and your list grows fast. If you’re unhappy with the results just email and say so, thanks…

Kick-start Your Email Marketing

This jam-packed report empowers you to better understand and structure your email list building faster and more effectively.

We’re confident this information gives you the frame work with time to test and refine a bunch of tactics which deliver profitable results.

You’ll discover:

  • Why building your email list must be priority #1 for your business
  • Effective list-building tactics discovered via years of experience and countless tests
  • How to use these results to grow your list faster than ever before
  • Examples of how other successful business do similar steps to grow their B2B lists
  • How to apply what we tested and learned into your own business
  • How other smart and creative businesses are turning website visitors into a powerful email list to grow their business
  • Why lots of businesses overlook these points and miss out on tons of subscribers…

One big difference between successful email marketing vs failures is successful email campaigns are always better structured for ways to build lists more effectively.

Even if you know a thing or two about  email, we’re sure you’ll learn more from this and grow your list even faster.

How to get unstuck! Finally get clarity and stop bumbling around in the dark, dazed and confused about pay per click advertising (PPC).

How to Find Your PPC Make Money Numbers

Find out what does it costs you on average to generate a sale, for example; it costs you on average $20 to make a $22.41 sale.


Is it profitable?

Is it worth your time?

Can you optimise your website and/or PPC ads?

How do you calculate this number using the results you get from keyword conversions, what do these keyword results tells you:

keyword 1 cost $x to generate a sale
keyword 2 cost $x to generate a sale
keyword 3 cost $x to generate a sale

Add up all of the dollar amounts it costs you for each converting
keyword and divide it by the total number of converting keyword phrases.

That yields your average cost per conversion:

  • keyword 1 cost $15.25 to generate a sale:
  • keyword 2 cost $27.98 to generate a sale
  • keyword 1 cost $21.13 to generate a sale

Add up all the “spends” and this totals to $64.36, THEN divide that by “3” (number of keywords) and the number = $21.45

So $21.45 is what you effectively spend to get conversations across your whole campaign.

This is the magic number you need to beat (assuming you’re already
optimized your bidding, ads, and landing page).

Discover first hand how to save $$$…let’s show you how powerful business audience marketing is in its simplicity as this action  plan puts more cash into your pocket.

business audience marketing
The key is to systematically and strategically business market audience and you’ll get results…

It is not what you ever dreamed so put this question to rest once and for all and get answers!

How you can save hundreds of dollars on tools and software others are draining their bank accounts. No need to join that crowd…

What if you’re stuck to make even one measly sale?

See for yourself how small businesses are knocking down sales. It is so simple to get results, still are you making the same costly mistake?

What if you’re primarily focused on building a B2B brand online?

there are various factors that have to be weighed in. Not only does a B2B brand cater to a far more niche audience or market but it also has to adhere to the finer conventions of branding and marketing.

Reaching out to consumers at large and to reach out to niche business clients are completely different ball games.

Effective Online B2B Branding Equity

You want to get accustomed with the most effective ways to reach out to your target audience, make an impact right at the onset and continue developing a relationship with your prospective and newly acquired clientele.

It is worth mentioning that building a B2B brand is not just sales or promotions.

Marketing and advertising, product development or client relations are all specific facets of developing a brand.

Domains come together along with many other factors to contribute to the establishing and eventual flourishing of a B2B business.

business audience marketing
Launching and managing your brand online means become more engaged with clients…

Take a Closer Look at Segments

You would a list which caters to every aspect of your business development, advertising, marketing including sales and analytics.

The world of business clients can also be categorized into different segments which differentiate prospective clients from those that wouldn’t be prospective leads for your specific product or service.

Identifying target segments, addressing concerns and meeting needs while pitching your product is the name of the game.

You’re creating a channel of compelling communication which is what is benchmark and crucial right at the start of your overall sales cycle.

Convincing a business is more complicated if the product or service is not really a basic necessity for the company you are catering to.

That’s why the use of analytics, the entire mechanism of advertising and promotions, appeal of marketing campaigns and sales pitches would be more significant than consumer products.

There are many facets to get accustomed to get the best results out of each of your initiative pertaining to every objective.

Identify your business audience which matters to your sales cycle because placing online ads involves choosing predefined business audience segments provided by audience-targeting platforms.

You want to get the right prospects which matter most to your business
without a lot of wasteful and ineffective “shot gun” or mass marketing.

You start this process by analysing your existing client database, talk to your sales team to determine which audience segment(s) represent buyers and represent your ideal clients.

You use this market research with business audience marketing due diligence checklist to guide you in your display advertising strategies.

Next step is to establish your branding goals and metrics.

Online branding is not a set and forget it form of marketing. In fact, there’s a lot of problems and pitfalls to understand before you even fall for in love with this myth.

You want to use your goals and timeframe to set-up your marketing campaign strategies and tactics that way you improve your chances of achieving your goals with better/stronger results.

You’d want to know why you ended up short and what to do about it so you’re constantly improving  and growing your business bottom line and avoid making the same mistakes which hold you back.

You’re now at a stage where you can test content and ad creatives which are closely matched to your  target audience.

You want to create content aligned to your ad creatives.

Why would you want to use this criteria before launching any of your marketing or advertising campaigns?

Firstly, you already understand you don’t want to create ads which don’t matter to your target audience….that’s why you’re testing your ad creative and content using an analytic platform.

This is called split testing, the process is simple, you create two identical ads and use one variable to compare each ad’s performance against each other to establish a benchmark.

The benchmark is basically the winning ad which performs best or what we call the control.

To establish your benchmark, you run both ads at the same time, web analytic software automatically rotates ads on a click by click basis to establish the underperforming ad.

You analysis and see the differences, kill under performing ad and improve performance by beating the control (establishing clear winner) creating another ad with one new variation.

This is all done by using web analytics, which measure and track performance of the ads in context to your target audience vising your website or dedicated landing page.

You’re learning the process of optimisation and why it’s crucial to not waste time an money marketing to prospects which are not aligned to your sales funnel or interested in what your business offers.

In other words you want prospective buyers or prospects which have a track record of taking action.

Web analytics empowers you to decide which marketing programs and campaigns do the best job of converting
prospects to customers at the highest conversion rates…makes sense right?

This marketing strategy allows you to understand client acquisition costs in context to client lifetime value, so you could invest more in the best performing marketing channels with tactics which matter most to your  business and your existing and prospective clients.

This is where you really want to leverage the power of your business branding by using a blog.

Branding is leadership, positioning, establishing credibility and trust.

This is where you brand shines and takes centre stage by backing up every promise to connect only to prospects and clients which you want to and can support.

Your blog in conjunction with business brand building reinforces support. The fact your company is a leader and expert, not just another average business delivering mediocre experiences with empty promises.

Your blog allows you to leverage display advertising to create lift and momenteum across many marketing channels.

Why? Because it build your brand, and a familiar brand increases awareness or the type of searches.

You get better results by aligning content to specific ads, which in turn improves your market confidence, all comes back to market to message match across marketing platforms, (e.g; organic search, social media, facebook, twitter, google+, etc…)

You want to set-up tracking to measure value of display advertising beyond pay per clicks (PPC) and click through rates (CTRs).

PPC was at one point the best way to effectively measure the return on investment via online display advertising.

Now because of the every increasing and fierce competition with expansion of the Internet, these days you must be smarter in your marketing strategy.

You want to measure every possible leak in the bucket, in other words measure every process across multiple marketing channels and advertising platforms to include all key performance indicators (KPIs) aligned to time frames and action metrics.

This is the revenue goals basis for boosting sales and profits in B2B advertising and goal for building a targeted audience using defined parameters of cost efficiency with higher returns (ROI).

After you’ve rolled out various marketing campaigns you can plug-in and use social marketing to boost and asset your brand awareness.

The fact is over 1,000,000,000, that’s not a spelling mistake, its one billion people using Facebook, LinkedIn and Twitter.

Now you can really assert your brand reach with more marketing dollar fire power by leveraging re-targeting across your website, display, email and social channels, supported by your content management system (CMS) or blog platform.

Yes, you want to leverage every dollar in your pocket by staying true to what your clients want.

On targeted advertising works better, because you’re even more relevant, connecting and engaging interested audiences.

Retargeting reuses your existing advertising to increase awareness and frequency of ads shown across multiple channels.

Retargeting starts with your target audience and magnifies overall effectiveness of messages with ad placement to precise behaviour of target market at the exact time their interest is at peak.

Business Audienece Marketing