How to Leverage The Power Of LinkedIn Ads Manager For Your Business Success!
Most marketers know that there is a huge opportunity on LinkedIn right now and a lot of are just not taking advantage of it, right?
Keep reading this value packed information…
You’ll see how to set-up and do your targeting using LinkedIn ads…
Question is do you want to begin bringing in targeted leads?
Advertising on LinkedIn…
There are two types of advertising with LinkedIn…
Sponsored ads…
And text ads…
Each will appear in different places throughout the website.
To start advertising simply look for the “Business Services” tab…
Then click on “Advertise”.
Sign in and click on “Manage Ads”…
You can then start using LinkedIn to advertise your business.
To begin, you’d want to click on “create campaign”…
The tab is located on upper right side of screen, which brings you the two ads options just mentioned above…
Sponsored updates are posts or a piece of content…
While text ads are just that…
A few lines of text advertising your business.
Choose one depending on the type of marketing that you’re doing.
If you want to be build your business profile or brand to be recognised as an authority in your market…
Choose the sponsored updates!
This option might be more useful for you.
What if you’re wanting to drive people from text ads onto your landing page?
Do you want them to download white paper or special report?
Perhaps register or opt-in for a consultation?
Whatever the reason, text ads might be better suited for you.
You’d be smart to testing both types of ads…
You can’t judge results or underestimate the power, right?
It really depends on type of offer you have.
LinkedIn gives you an option to “Test Ads”…
Simply click on option…
Specify name and language for your campaign.
This is where it gets interesting!
LinkedIn offers valuable targeting for social network advertising.
You can target an audience based on location…
Company name…
Industry…
And job title…
Yes, including basic demographics like age and gender.
It’s possible to target people engaged in a specific profession.
Maybe you want to target cream of the crop people working for reputable brands or specific companies?
You might just want to offer them a job!
Unethical or immoral practices you might think?
Nevertheless it gives you an idea how powerful these ads could be.
As you go through each different option…
You’ll see volume of estimated audience on right begins to drop.
By the way this isn’t necessarily a deal breaker.
It’s only natural as you start to narrow down your audience.
To find a targeted list of people to market your business…
Obviously, you want the highest probability of conversions, right?
What if you want to target CEOs…
Founders…
Managers of businesses…
Let’s say the employee base is 50 to 10,000 or more…
Yes, it’s certainly possible with LinkedIn ads.
It’s a good marketing to be as specific as possible!
When you’re setting-up your LinkedIn ads keep that in mind.
Make good use of overlays which allows you to dissect your target audience based on age.
For example…
CEOs aged 35 to 55+
Yes, this group thinks differently than people at younger age.
Would that mean they have a more stable business?
You want to split up your campaigns…
Target audiences based on age or gender to ensure you get your ads in front of the right people.
Right message to the right audience.
That way you get the most interested in what your business has to offer…
This hidden little gem makes all the difference.
The more clear, accurate and specific you are in setting up your target audience…
The little details means a massive difference.
Differences between failure and success…
Do you agree?
That’s how you do targeting in the LinkedIn ads manager!
Do you need help or perhaps you’ve got a few questions in mind?
LinkedIn Ads