How to Make Timely Profitable and Accurate Strategic Marketing Decisions!
A bold claim, you’ll be shocked by the end of this short article…
Why? Because you’re going to understand the BIG difference.
The difference between shallow and deep funnel metrics.
More importantly, you’re going to understand strategic marketing.
And why using deep funnel metrics is the only way to go…
This means intelligently and mathematically how to scale results.
Believe it or not…
Even though the idea of funnel metrics has been around for a while.
It still may sound intimidating or more complex than ever before…
Finally you’re about to discover how these mysterious numbers…
Radically it will simplify your job as a strategic marketer.
You’ll be able to make rock solid and sound marketing decisions.
Yes! Life is about to get much easier and stress free for you…
Right now, I’d like to help you fill the gaps in your mind.
Listen, this is the critical importance of understanding you need.
You see, deep funnel metrics isn’t just a dirty insider’s secret…
You need to listen closely to a lesson about…
Numbers which actually add up to mathematical profits.
Who doesn’t love solving rubik’s cubes and crossword puzzles?
I know with absolute certainty, you think I’ve lost the plot!?
You probably love racking your brain too…
If I want to make lots of money…
Keep reading every word or forever hold your tongue…
So how many electricians does it take to change a light bulb?
What if I tell you the answer in just a minute (we’ll come back okay)…
Firstly, perhaps you’re wondering what’s a strategic marketing plan?
Strategic marketing planning is a process.
Every business should go through this process to plan…
And implement effective marketing strategies.
Strategic marketing planning takes several aspects of marketing.
And promotion into consideration…
On the flip side, what are the tools of marketing?
Marketing tools are development and promotional strategies.
These are the action steps your business uses.
These are used to develop and promote products or services.
A quick example…
Marketing tools are market research surveys and focus groups.
What’s the point?
These numbers mean nothing without context.
You already know the concept of too much or too little…
Too high or too low…
It is all meaningless without context.
The same principle applies to your marketing metrics.
In fact, almost all internet marketers use shallow funnel metrics.
Metrics like cost-per-click and earnings-per-click.
Yeah it’s all I looked at…
And this is how most make strategic marketing decisions.
You see, there are two sides to every marketing equation…
How much did you spend…
How much did you make…
Simple right?
While these shallow funnel metrics on the surface can be useful.
In some ways, they do not tell both sides of the mathematical story.
And are not the metrics you need to be using to scale your business.
Why?
Because cost-per-click only (CPC) uses expense side of conversions.
The equation ignores whether or not you generated any money.
Earnings-per-click (EPC)…
EPC tells you how much you made…would you agree?
Still it ignores how much you spent.
Reality is each only tells one-side of the mathematical story.
Should you ignore one or the other?
Now you understand the types of metrics as shallow funnel metrics.
On the other hand…
There are metrics which show the full conversion story.
Metrics must take into account…
Revenue…
And expense side of the equation.
This is what deep funnel metrics is all about.
Two fast and easy examples…
Deep funnel metrics are:
Profit Per Lead (PPL)…
Calculated as amount of revenue generated per lead…
Minus the cost per lead.
Return on Investment (ROI)…
Calculated as the total revenue generated.
Minus cost to generate revenue…
Divided by investment (also know as ad expenses).
So why do these deep funnel metrics make all the difference?
Because your strategic marketing is made dramatically easier.
And because when it comes to making key decisions…
Be it promotional and scaling your business success.
There is no more second guessing, personal feelings or opinions…
You are very clear and avoid the mind numbing doubtful thoughts.
” I think this ads working or I ‘guess’ we should renew this ad spend”.
No opinions…
No second guessing…
Just simple numbers that do the heavy lifting for you.
At the end of the day…
The big marketing decision you need make are valuable.
You either spend or do not spend…
The strategic marketing decision becomes clear and simple.
You simply dive into these deep funnel metrics…
Focus specifically on PPL and ROI.
You ask yourself one question…
Is this marketing activity making money?
That’s it!
Who cares about those shallow funnel metrics like CPC and EPC!
Yes! You should understand from a traffic management standpoint…
You can optimize your ad spend by looking at your cpc or epc.
In fact, when it comes to the big strategic marketing decisions…
It really doesn’t matter what your CPC or EPC…does it make sense?
Is CPC of $.30 good?
Is a CPC of $9.00 bad?
You don’t know just by looking right?
Not without context of deep funnel metrics to guide your decision.
What if you can spend $1 today…
To get $1 or more back tomorrow.
Would you do it?
Regardless of the CPC or EPC?
Of course you would in a heartbeat!
You’d be strangling and starving your business growth if you didn’t.
What if you can get good quality leads?
And new customers…
While recouping most if not all of your ad spend!
Obviously without second thoughts that’s key to scaling, right?
You see, when you begin to use your deep funnel metrics…
You are preciously guided to your strategic marketing decisions.
There is no more pain and self doubt that results in confusion…
Agonizing about where to spend hard earned marketing dollars.
So how many electricians does it take to change a light bulb?
ONE is effective…
What if you want to make it complicated and keep guessing?
Perhaps, 99 is needed…
You test small to significantly reduce the risk of losing money.
You track like every savvy marketer should…
You look at and study your deep funnel metrics.
These numbers tell you your complete conversion story.
You let the numbers decide.
You let the numbers lead you and strategic marketing decisions.
Strategic Marketing