Dear Switched on Business Owner,

If you’re looking for a stupidly simple way to increase conversion rates, meaning both your online and offline conversion rates and boost your sales and profits…

Yes, choosing color is so simple, right?

Color really does make a difference in how we purchase…

You no longer have an excuse, it’s time to improve your conversion rates…

 Ready? Check this out…

Do you want to understand how to use the right colors to help your customers buy?

Colors impact our mood, perception and ultimately behavior.

Research from Hubspot shows 90% of information transmitted to the brain is visual.

And visuals are processed 60,000 times faster in the brain than text.

Ok so you’ve checked out the infographic from KISSmetrics to see if you’re using the right colors in your marketing strategy.

How Colors Influence Consumer Buying Decisions…

Creating a color scheme for your business means understanding color psychology.

This can prove to be a fascinating process and the least complicated way to do it in context to psychology, colors and marketing…

Choosing the right color scheme for your business begins by understanding the color wheel.

Complimentary colors: Colors that are opposite to each other on the color wheel.

Appreciating the contrast between colors can help you to find a contrast which gets attention.

Analogous colors: Colors consist of a primary color and assorted shades.

Utilizing analogous colors can stimulate pleasure at what we look at.

Triadic colors: Three colors which are evenly spaced out on the color wheel can be used to create a visually stunning image.

Components to Colors and Marketing…

The more you understand the dynamics and perception of colors used within the color wheel, the better you’ll appreciate its potential.

There are several basic components to colors and marketing that can now be understood:

• 80% of what we see with our senses is visual
• 92.6% of what we respond to positively as consumers consists of what we can see
• Since 1987, insulation has made it legally possible to trademark a color
• Over 50% of consumers claim color plays a significant role in what they purchase
• Utilizing colors can lead to an 80% increase in brand recognition

Marketing to children and color psychology is understandably important, right?

It’s also a process which needs certain special considerations:

• Understand specific interests of your target market
• Primary colors are proven to be appealing to children, while also being stimulating to adults
• Some colors which are ideal for both parents and children include reds, blues, yellows and pinks
• These colors imply traits like trust and liveliness…

Color Preferences and understanding color preferences is the next step:

• Blue is the preferred color by U.S. consumers (what color does Walmart frequently use?)
• Orange is the least preferred color
• Both men and women prefer blue.
• However, men dislike brown, whereas women dislike orange.

Meaning of Colors and why you understand on a certain level that people associate certain colors with certain emotions:

• Red: Energy, passion and determination
• Blue: Stability, tranquility, and wisdom
• White: Purity, faith, and innocence
• Green: Growth, harmony, and peace

Take the concept of color associations, preferences, and keep color wheel in mind.

Take all of these elements and analyze logos you see in everyday life.

How do you respond to them emotionally?

The conversion rate helps you to better structure and understand the quality of your lead generation qualification and sales processes.