Tag Archives: target market

Strategic Sales Funnel For Advanced Marketers

“Why Would You Want To Unlock Your Greatest Strategic Sales Funnel?”

It’s the exact reason why 99% of marketers and business owners are not making the amount of money they want and deserve…

Want to know how to avoid weak or losing campaigns.

How to get more customers who can’t wait to buy from you.

How to set expectations while raising prices and take advantage of more sales opportunity almost overnight…

Dear Savvy Business Owner,

Believe it or not, of the 99% surveyed the biggest fear was they’re afraid to invest in traffic to promote their own products or services.

HUGE costly mistake…would you agree?

Is it easier to wait for customers to come to your business?

OR…

Is it way easier and more profitable to invest in advertising with an irresistible offer to get customers coming to your business?

Finally, why you need to focus on monetization using a strategic sales funnel to drive growth and prioritize the most ROI?

If you’re sick of jumping between tactics hoping something works, keep reading this special report because this is 100% just for you…

Yes, it’s the almost perfect strategy for ANY business owner, start-up, sales professional, entrepreneur or large scale organization.

In fact, why not model what the most successful companies do, just take one of the world’s most successful franchises on the globe…

Use their simple strategic sales funnel with proven process, you’ll have a strategy which fuels your business to reach new heights.

Know why your sales funnel is important to you?

You want more motivated buyers and higher conversions, right?

You build email lists NOT to get leads, but to actually get buyers

Big problem is most potential buyers are not ready to buy on the first interaction.

Is this why your sales funnel is very important to you?

You want a simple, yet very cost effective way to generate less leads and get more customers regardless of industry or market you’re in.

Quality vs quantity, allow me to explain…

The key is knowing metrics (numbers) and be RELEVANT.

You can hurt your business with unprofitable campaigns.

If you don’t have goals and objectives clear, you are setting yourself up for failure (over spending or even stopping campaigns to early)

If you don’t know our numbers you’ll never know when or be able to scale up campaigns…

If you don’t have follow-up sales mechanism, you’ll more than likely have unprofitable campaigns.

If the front offer you’re promoting is targeted and super relevant to buyer, your conversions will skyrocket.

The reality is most people expect to drive tons of cheap traffic and make more in sales than what they spent in advertising.

Sorry it is NOT going to happen if you don’t know what you’re doing.

Look, advertising can be VERY profitable but it’s simply boils down to understanding the right traffic source.

The reason why this is important is because you want to build lots of goodwill in a very short time frame.

That way people start to associate your brand with VALUE and you’re going to gain authority.

This gives you more opt-ins…

And people want to open your emails and buy more from you.

You buy the right traffic…you get clicks. Period!

Feel free to do your own research to make sure you pay for the right traffic source which is relevant to front offer and target audience.

Now before paying for traffic, the point is where to send this traffic?

You’ll want to go ahead and set up a landing page or squeeze page in order to convert the traffic into subscribers.

The sales funnel process is where you drive right traffic in order to generate leads who opt-in / subscribe to newsletter (special report).

And you’re able to build relationships by following-up with them.

Drive right quality traffic, generate leads which become buyers…

To find the right buyers (target audience), you create a front offer with message that truly connects them on an emotional level.

What if you have a consistent flow of buyers?

It’s only a matter of time before you enjoy the next level of profits with business success.

The problem is most struggling businesses don’t generate leads.

No leads coming in on a daily basis…

You need leads by driving the right traffic to your landing page or squeeze page.

Leads that can opt-in to your sales funnel…

You continue to buy the right traffic that brings subscribers to you.

You build a list of buyers with a subscriber base, while you make money.

Sales-Funnel

Get paid to build your subscriber and buyer list…

Sounds too good to be true, right?

The sales funnel model goes from lead to subscribers to customers.

This is how you make money with your list by simply driving traffic to promote highly converting front end offers to get right buyers.

We’re talking a simple sales funnels in context to 3 step model:

Step 1: Front end offer to generate leads
Step 2: Core offer to qualify buyers
Step 3: Measure key metrics, conversions and scale-up

Step 3 is where you measure the quality of traffic you are buying.

And just in case you’re wondering what serious scale requires?

Scaling up means a serious investment. Period!

And you’ll likely need more money for traffic generation to get to climb the mythic marketing mountain.

We’re going to go through each part of this process step-by-step.

If you don’t understand all the steps from the beginning, don’t worry just read everything carefully right now.

You might want to re-read twice and you’ll get clear for sure…

sales funnel system

Step 1 of the sales funnel…

The front end offer is carefully selected to align to traffic source and target market wants and needs.

Typically this front end offer is a low ticket offer you can use to get opt-in (subscribers) so you separate or segment leads from buyers.

The idea behind the front end offer is the build your buyer’s list.

In order to grow your business you need customers, right?

The first initial step is to disqualify the wrong people.

You do this by getting a sale, even if it’s as low as a $1 sale.

Why the $1 transaction?

Simply because you have separated a lead from a buyer.

And the relationship with that lead has just changed.

You see, the lead has just become a buyer and a buyer is up to 20 times more likely to buy again from you…

This is the reason why McDonald’s has sprouted everywhere.

strategic sales funnel

You know what that is but it has absolutely nothing to do with a cheese burger…it’s all about sales funnel using a proven formula.

OK…their margin on the front end offer is between 20 to 30 cents.

Ever noticed how easy it is to actually buy only a single hamburger?

McDonald’s have engineered and purposely positioned their front offer so well, it would be almost stupid not to buy fries without coke.

Yes, they know what their customers want and how to deliver value.

They know the time-frame and sales cycle with numbers inside-out.

The numbers are the key to a high converting sales funnel…

McDonald’s position every sales via low priced cheese hamburger as front end offer to find hungry customers.

strategic sales funnel

They can in turn up-sell front end offer with fries and coke…

It’s successful for a number of reasons in context to self identifying audience, predictable cost per lead, including monetize on back end.

And very complimentary easy to understand back end offer.

strategic sales funnel

McDonald’s uses a variety of sale closes from up sell, down sell and cross sell to keep you spending in buying cycle over and over again.

You can see the way they use the simple sales funnel process…

McDonald’s can accurately use this process to predictably measure conversions and scale-up because it is completely systematized.

They know how many people will buy core offer(s) based on data.

And they know how much they can invest to get a new buyer.

Let’s take a closer look at the numbers…

If every ten people who buy the $1 front offer in McDonald’s, 6 also buy the core offer for $7.

3 upgrade to the full offer of $9

The result is $58 in revenue instead of $10 of the initial front offer.

They need to measure in order to know each customer which buys the $1 front offer is really worth a total of $58 instead of $1.

Keep in mind, the $58 is in context to not even counting 89% of their customers which will return within time-frame of less than 60 days.

So, the front end offer basically allows you to get buyers.

You know a new buyer is 20 times more likely to buy again from you.

And that’s the reason why a front end offer can be used to find the right buyer and deliver results with outstanding value.

The sales funnel means the right traffic aligned with right front offer means you get buyers.

Right buyers and ideal customers.

Step 2 of the sales funnel…

You now you have a buyer, so you can up-sell to core offer.

This is actually where you’re going to make most of your money.

To be clear, you want a buyer that is an ultra-responsive customer who purchases everything on offer…

And experiences the most value and satisfaction from every purchase made.

Keep in mind the ideal customer are the ultra-responsive buyers where the majority of profits are made.

This is just a very simplified model of how to build your own high converting sales funnels…

The key is to understanding the time frame in your sales  funnel and separate or segment leads (non buyers list) from the buyers.

You do this by putting the right front end to match core offer.

The core offer ideally would be high ticket product or service. Why?

Keep in mind the higher ticket core offer is ONLY offered to buyers who already have purchased, they know and trust you…

They’re 20 times more likely to buy again from you, right?

This sales funnel makes it more likely or easier to get the right buyer.

The ideal customer…

The ideal customer is prepared to pay for higher priced core offers.

This could be anywhere from $300, $500 to $2,000 for core offer.

Would it be easier to get 20 customers to pay $100 each?

The catch is as long as your product or service delivers real value…

To determine the price of your up-sell, you must understand the traffic source in combination with your target market’s pain point.

Pain point, simply means the time-frame and level of priority your customer places on getting the right solution to fix their problem.

This is real value your customer wants, needs and expects in order for them to feel the offer is worth it for them to take action and buy.

If you understand this value, you can provide it to your customers.

This is not the cost you place in delivering the product or service.

For example…

Let’s say it takes less than 3 minutes to make a burger.

You could charge $1, but if you know your customers are in a hurry and they only have just enough time to get in and buy that burger…

Do you think you could charge $9?

Yes, you can…so do you think there are other hungry and time starved customers out there willing to pay $9 or more for burger?

Think about this in context to your customer because you could charge 10 times more…

Step 1 of the sales funnel…

This is where you measure and scale-up.

What if you don’t measure?

Well, you don’t have a viable business.

What if you don’t know what your customer lifetime value (CLV) is?

You will find it very difficult to predict net profits attributed to the entire relationship with your customer.

Now what if you  knew by investing $1 you can get $3 in return?

The only way to achieve that kind of result is by knowing the right numbers and measuring.

Knowing what is the right traffic in order to get the right buyers.

sales-funnel

By using your sales funnel and quantifying number of leads and prospects at each stage of process…

You can predict the number of buyers and leads, prospects who in time become your ideal customers.

You need the right traffic source to produce the right buyers.

There you have it, this is one of the best sales funnels you can put to use and profit right now for generating an avalanche of buyers!

What areas of traffic do you need help with:

  • Facebook
  • Google Display
  • Tracking
  • Reporting
  • Compliance
  • Native Ads
  • Ad Creation
  • Scaling
  • Mobile Ads
  • Video Advertising
  • YouTube
  • Pay-Per-Click
  • Search
  • Email Advertising
  • RTB Platforms
  • LinkedIn
  • Twitter
  • Bing
  • Contextual
  • In App Ads

Always use the right traffic source and keep offers RELEVANT!

Remember McDonald’s sales funnel  strategic blueprint?

OK, you can model and use it as your goal to achieve higher sales.

This is the dynamic power of building an autopilot system.

It all starts with list of buyers via a very simple sales funnel.

Basically a system you can use on autopilot day in and day out…

Here’s a quick recap to keep you on track for high performance:

  • Understand your numbers
  • Cost of customer acquisition
  • Relevant front end offer
  • Make sure to use email follow up
  • Track sales and conversions
  • Up sell using back end offer
  • Retargeting with same front end offer

You can and must know exactly how much you can invest to get a new buyer and ideal customer, (repeat buyer, buys again and again).

It’s the perfect strategy for ANY business owner, sales professional, entrepreneur or large scale organization.

Now get the numbers in place to validate your business success…

Like, Share and Ask Your Biggest Questions About Turning Clicks Into More Customers…Everyday Profits For Your Business!

Sales Funnel

Target Audience and Strategic Content Creation

Market Segmentation Is The Process Of Clearly Defining Your Target Audience

Building a brand is useless unless you target the right audience, in fact buyers won’t contact a business until 57% of purchase process is complete…

And that is only one of the reasons why the right target audience with content marketing is so important.

You need to capitalize on real-time marketing opportunities you can’t afford to miss out.

This significantly makes all the difference for developing your strategic content creation…

The process of target audience analysis is identifying your target audience by understanding target audience characteristics…

You’re going deeper into creating your target audience profile by asking why your product or service solves their problems?

  • You need to create relevant, valuable content
  • Content drives positive meaningful engagement with customers
  • Need to capitalize on real-time marketing opportunities…

Now, which factor makes the biggest difference is this process?

The short answer is INTENT.

Intent is the psychological state of mind necessary for action…

If you consider the way social media landscape has evolved, it’s easy to see why changes are needed.

Allow me to explain…

You might already know content marketing is an essential part of your overall strategy, right?

Do you know what content marketing is and how it can help you grow your business?

You see, according to data from Forrester research…

Maintaining company branding via social profiles remains one of the most popular social media marketing tactics.

It’s also among the least effective….take a look at the chart below:

target audience

So how do you get more bang for your advertising dollar and add more value if you use the right channel to fit your target audience:

  • Email marketing
  • Ratings and reviews
  • Search
  • Branded communities
  • Word of mouth

Yes, you want to use channels which best fits and is in alignment with INTENT, be it commercial intent if that’s your goal.

So you can only optimize return on investment (ROI) by investing in the right channels…your own digital assets or online properties.

So instead of spending all your digital marketing dollars investing in campaigns on Facebook, Twitter, Instagram or Pinterest…

Why not use sponsored posts to drive your audience to your own digital assets or online properties?

And strategically greet them with specific content they love.

Exactly what the strategy looks like depends on what problems your brand shares with your target audience.

target-audience

Here’s how to use target audience analysis:

Firstly you need to find the shared values.

Ask yourself, what else does my target audience care about?

And how does my brand care about that, too?

For example: a beauty retailer…beauty is the obvious answer.

So if you own or are thinking of creating a branded company around this market you can create a Beauty Board on Pinterest.

This would be an online community where customers upload selfies, share beauty tips and tag their looks with products from your brand.

Then you can strategically create a content destination…

Next step is to define a clear objective.

If you want to be truly effective, you need to think outside the box in context to how you drive traffic.

You want to determine why you drive traffic or earn shares?

What’s the real objective?

Is it to increase sales?

Get email addresses?

Building brand affinity?

If you identify and understand sales funnel conversion rates, you’re better positioned to drive traffic based on user behavior.

So instead of just driving traffic to a site, you’ll set-up landing pages to get email addresses by asking visitors to optin for content…

On Pinterest and Instagram you can drive traffic based on product exploration through user reviews and photo uploads, etc.

If you already are using an existing digital asset, you don’t have to redesign your entire website.

For example; leverage online forums or communities that are already thriving on your existing website or app.

Just think about how can you enhance the experience and be able to offer more value for the fans who are already visiting?

What specific content would help your target audience or users to better connect with each other and with your brand or product?

You want to leverage your digital assets or online properties.

Strategically you want the right combination which makes a huge impact on the way your target audience engages with your brand.

Building a target audience on your own site takes long term strategy because it won’t happen overnight.

It’s very similar process to growing any social media fan base, it does take time and investment.

And by growing your target audience on a digital asset or property you control, you’ll always own the experience.

Yes, user experience is key to your long term success.

So…its a matter of setting-up all your strategic content creation to help you build social authority.

This is all in context of your goal to engage target audiences through a combination of content, conversation and social media curation.

We’re all on the same mission to find the absolute best content to deliver on our brand promises…

Target Audience

What Is Target Marketing and Why Is This Strategy Key?

Mass Marketing vs Target Marketing…

Have you ever seriously asked yourself what is target marketing?

You’ll want to carefully read every word of because this is one of the most valuable posts you’ll ever read for your business success…

Today we’ll briefly cover key factors (ins and outs) of leveraging your target marketing to generate serious income for yourself!

Discover how to get the most long-term benefit out of marketing and so you can maximize your traffic (ie, SEO and PPC).

Understanding your target market can seriously help you refine and improve conversions while optimising business marketing results.

And actually start being very effective and way more profitable…

In fact, simple target marketing tweaks can significantly boost optin rates, plus send your conversions and sales skyrocketing!

Why Businesses Struggle To Use Target Marketing?

Do you know why it is natural for a small business owner or marketer to struggle with defining their target market?

Because they have the mindset that anyone and everyone needs their merchandise (widget or service)…

Sadly this approach is what has caused so many would-be success stories from every happening.

In your opinion what is target marketing?

target-marketing
Target Marketing

 

It is where you first identify who exactly is your ideal customer or you’re preferred customer?

Sounds like bit of a trick question…

The reason why you need to understand the slight variation or difference is because if you don’t know…how can you create the right content and value to attract them.

It also means the difference between knowing customers inside and out, what they struggle with and what they think about…

Also why they buy and where they attend events, etc…

You might find if you had a magic wand and you could whip you your perfect prospect into a buying frenzy…how would you do this?

target market
Define and understand your target market demographics

Firstly you’d need to know, what would the perfect prospect and ideal customer look like:

  • What kind of work experience would they have?
  • Age – how old would they be?
  • Why would they be interested in what you have to offer?
  • What problems does your product or service help them with?
  • What do they want or hope to achieve in life?
  • What experience can you bring to the table so you can connect and engage in building rapport?

Hardly anyone really stops to thinks about defining their target market and what is target marketing (more about this later)

In most industries the product dictates your prospect.

target marketing
You need to define your target market via target marketing

 

Here are some quick examples of target markets:

1. If you sell medical equipment, you are not going to approach a hot dog vendor right? It just wouldn’t make sense, would it?

2. If you sell pet grooming services, you’re only going to target pet owners right?

3. If you sell social media services, you’re not going to target people without computers, does this make sense?

You see, the no 1 biggest marketing problem with almost all small business is the foolish thinking they can sell to anyone and everyone.

You might find 90% to 95% of small business owners simply hope or pray…everyone and anyone will magically buy whatever they offer.

And that is exactly why their marketing attracts anyone and everyone…

Yet speaks to NO ONE…

Back to the Magic Wand and What is Target Marketing…

If you are defining a target market for your business, think about what type of person would you actually want to sell?

Some of you might still be working on your first signup and may incorrectly answer, anyone and everyone!

Well,  you are just hoping and at best guessing…

ARE you seriously a business person wanting  to model the highest level of success or are you satisfied with less than mediocre results?

Would you much rather just take all the people already interested in buying from you and help them to succeed?

From the list of target markets below, can you identify who would be your best fit in context to perfect prospect and ideal customer:

  • Baby boomers concerned about retirement
  • Dads with daughter(s) scared about paying for their wedding(s)
  • Adults concerned on covering costs of their elderly parents
  • Retirees bored or wishing they had saved more money
  • Personal trainers wanting to expand their income
  • Stay at home mom wanting to create financial stability and make a real difference for their family
  • Musicians or actors wanting paid work while in between gigs…

We’ve briefly touched on why you need to create a target market in which you can connect, engage and establish rapport…

So far you understand it is NOT in your best interest to market to anyone and everyone…

And you know a well-defined target market is the first element to a marketing strategy.

What if you identify a target market you don’t fully know?

target-market

Well, the short answer is you better be willing to immerse yourself in their world…learn every aspect you can about your target market.

What magazines do they read?

What shows do they watch?

Where do they hang out?

What associations, clubs, forums do they hang out and go to?

Also, understand this entire post is all about marketing from advertising to social media marketing and email marketing.

Segmentation, Targeting and Positioning…

You need to get specific and kill promotional style marketing messages and start focusing on customer-centric solutions.

Why? Because in order to be cost effective and efficient in your business, you need to reach your target market

You need to identify their biggest problems and address these concerns with information that’s helpful to your ideal customers.

Yes, you need to go even further…

It’s all about right message to right market at the right time.

You don’t want to be marketing to anyone and everyone, if they do not fit your target market, right?

If you’re going to be paying for advertising anyway…why not prospect and if you are going to market anyway, why not target.

So who is your perfect prospect and ideal customer?

What is their profile or avatar?

Your perfect target market?

Do you know why target marketing is key to your business success?

Understanding what it means to establish a well-defined target market is the first element to a successful marketing strategy.

We have covered some basic target marketing in this post, if you need help with your target marketing or if you have any questions.

As business owners, we work endless amounts of hours, struggling to grow our business to the next level to generate a higher level of income with sometimes no success at all…

Are you ready to finally enjoy what you are really worth?

Now with your initial homework done, we move on to looking over your business as a whole.

In context to target marketing and scaling up, you need to understand two very important metrics as a business owner.

You need to know your net profit as a whole.

These two metrics are even more critical.

We’ll also cover a couple of business examples of where businesses make exponential improvements.

Yes…massive return on investment (ROI) for each customer.

Please feel free to share your comments below and open a ticket via helpdesk,  we would be happy to answer your questions, thanks.

If you want to ask questions and this helped and you enjoyed this post please comment and share if you want more content like this…

Target Marketing

Business Audienece Marketing

How To Effectively Engage Your Website Visitors And Get Prospects To Your Most Profitable Content

Online business brand building tips – developing your business to business (B2B) brand has it’s own structures and processes, which are different from what a consumer sees and experiences from day to day…

Market alignment in context to all businesses going through cycles where there is growth, change and evolution.

As the market continuously experiences rapid innovation and clients’ expectations change, so does the need to enhance your brand’s digital experience.

Market alignment is to align marketing messages with your target audience, it’s the core reason why most small business B2B sales lead prospecting fails.

business audience marketing
Failing to align your marketing message with your target audience…

Apply what you learn in this jam packed report and your list grows fast. If you’re unhappy with the results just email and say so, thanks…

Kick-start Your Email Marketing

This jam-packed report empowers you to better understand and structure your email list building faster and more effectively.

We’re confident this information gives you the frame work with time to test and refine a bunch of tactics which deliver profitable results.

You’ll discover:

  • Why building your email list must be priority #1 for your business
  • Effective list-building tactics discovered via years of experience and countless tests
  • How to use these results to grow your list faster than ever before
  • Examples of how other successful business do similar steps to grow their B2B lists
  • How to apply what we tested and learned into your own business
  • How other smart and creative businesses are turning website visitors into a powerful email list to grow their business
  • Why lots of businesses overlook these points and miss out on tons of subscribers…

One big difference between successful email marketing vs failures is successful email campaigns are always better structured for ways to build lists more effectively.

Even if you know a thing or two about  email, we’re sure you’ll learn more from this and grow your list even faster.

How to get unstuck! Finally get clarity and stop bumbling around in the dark, dazed and confused about pay per click advertising (PPC).

How to Find Your PPC Make Money Numbers

Find out what does it costs you on average to generate a sale, for example; it costs you on average $20 to make a $22.41 sale.

Question:

Is it profitable?

Is it worth your time?

Can you optimise your website and/or PPC ads?

How do you calculate this number using the results you get from keyword conversions, what do these keyword results tells you:

keyword 1 cost $x to generate a sale
keyword 2 cost $x to generate a sale
keyword 3 cost $x to generate a sale

Add up all of the dollar amounts it costs you for each converting
keyword and divide it by the total number of converting keyword phrases.

That yields your average cost per conversion:

  • keyword 1 cost $15.25 to generate a sale:
  • keyword 2 cost $27.98 to generate a sale
  • keyword 1 cost $21.13 to generate a sale

Add up all the “spends” and this totals to $64.36, THEN divide that by “3” (number of keywords) and the number = $21.45

So $21.45 is what you effectively spend to get conversations across your whole campaign.

This is the magic number you need to beat (assuming you’re already
optimized your bidding, ads, and landing page).

Discover first hand how to save $$$…let’s show you how powerful business audience marketing is in its simplicity as this action  plan puts more cash into your pocket.

business audience marketing
The key is to systematically and strategically business market audience and you’ll get results…

It is not what you ever dreamed so put this question to rest once and for all and get answers!

How you can save hundreds of dollars on tools and software others are draining their bank accounts. No need to join that crowd…

What if you’re stuck to make even one measly sale?

See for yourself how small businesses are knocking down sales. It is so simple to get results, still are you making the same costly mistake?

What if you’re primarily focused on building a B2B brand online?

there are various factors that have to be weighed in. Not only does a B2B brand cater to a far more niche audience or market but it also has to adhere to the finer conventions of branding and marketing.

Reaching out to consumers at large and to reach out to niche business clients are completely different ball games.

Effective Online B2B Branding Equity

You want to get accustomed with the most effective ways to reach out to your target audience, make an impact right at the onset and continue developing a relationship with your prospective and newly acquired clientele.

It is worth mentioning that building a B2B brand is not just sales or promotions.

Marketing and advertising, product development or client relations are all specific facets of developing a brand.

Domains come together along with many other factors to contribute to the establishing and eventual flourishing of a B2B business.

business audience marketing
Launching and managing your brand online means become more engaged with clients…

Take a Closer Look at Segments

You would a list which caters to every aspect of your business development, advertising, marketing including sales and analytics.

The world of business clients can also be categorized into different segments which differentiate prospective clients from those that wouldn’t be prospective leads for your specific product or service.

Identifying target segments, addressing concerns and meeting needs while pitching your product is the name of the game.

You’re creating a channel of compelling communication which is what is benchmark and crucial right at the start of your overall sales cycle.

Convincing a business is more complicated if the product or service is not really a basic necessity for the company you are catering to.

That’s why the use of analytics, the entire mechanism of advertising and promotions, appeal of marketing campaigns and sales pitches would be more significant than consumer products.

There are many facets to get accustomed to get the best results out of each of your initiative pertaining to every objective.

Identify your business audience which matters to your sales cycle because placing online ads involves choosing predefined business audience segments provided by audience-targeting platforms.

You want to get the right prospects which matter most to your business
without a lot of wasteful and ineffective “shot gun” or mass marketing.

You start this process by analysing your existing client database, talk to your sales team to determine which audience segment(s) represent buyers and represent your ideal clients.

You use this market research with business audience marketing due diligence checklist to guide you in your display advertising strategies.

Next step is to establish your branding goals and metrics.

Online branding is not a set and forget it form of marketing. In fact, there’s a lot of problems and pitfalls to understand before you even fall for in love with this myth.

You want to use your goals and timeframe to set-up your marketing campaign strategies and tactics that way you improve your chances of achieving your goals with better/stronger results.

You’d want to know why you ended up short and what to do about it so you’re constantly improving  and growing your business bottom line and avoid making the same mistakes which hold you back.

You’re now at a stage where you can test content and ad creatives which are closely matched to your  target audience.

You want to create content aligned to your ad creatives.

Why would you want to use this criteria before launching any of your marketing or advertising campaigns?

Firstly, you already understand you don’t want to create ads which don’t matter to your target audience….that’s why you’re testing your ad creative and content using an analytic platform.

This is called split testing, the process is simple, you create two identical ads and use one variable to compare each ad’s performance against each other to establish a benchmark.

The benchmark is basically the winning ad which performs best or what we call the control.

To establish your benchmark, you run both ads at the same time, web analytic software automatically rotates ads on a click by click basis to establish the underperforming ad.

You analysis and see the differences, kill under performing ad and improve performance by beating the control (establishing clear winner) creating another ad with one new variation.

This is all done by using web analytics, which measure and track performance of the ads in context to your target audience vising your website or dedicated landing page.

You’re learning the process of optimisation and why it’s crucial to not waste time an money marketing to prospects which are not aligned to your sales funnel or interested in what your business offers.

In other words you want prospective buyers or prospects which have a track record of taking action.

Web analytics empowers you to decide which marketing programs and campaigns do the best job of converting
prospects to customers at the highest conversion rates…makes sense right?

This marketing strategy allows you to understand client acquisition costs in context to client lifetime value, so you could invest more in the best performing marketing channels with tactics which matter most to your  business and your existing and prospective clients.

This is where you really want to leverage the power of your business branding by using a blog.

Branding is leadership, positioning, establishing credibility and trust.

This is where you brand shines and takes centre stage by backing up every promise to connect only to prospects and clients which you want to and can support.

Your blog in conjunction with business brand building reinforces support. The fact your company is a leader and expert, not just another average business delivering mediocre experiences with empty promises.

Your blog allows you to leverage display advertising to create lift and momenteum across many marketing channels.

Why? Because it build your brand, and a familiar brand increases awareness or the type of searches.

You get better results by aligning content to specific ads, which in turn improves your market confidence, all comes back to market to message match across marketing platforms, (e.g; organic search, social media, facebook, twitter, google+, etc…)

You want to set-up tracking to measure value of display advertising beyond pay per clicks (PPC) and click through rates (CTRs).

PPC was at one point the best way to effectively measure the return on investment via online display advertising.

Now because of the every increasing and fierce competition with expansion of the Internet, these days you must be smarter in your marketing strategy.

You want to measure every possible leak in the bucket, in other words measure every process across multiple marketing channels and advertising platforms to include all key performance indicators (KPIs) aligned to time frames and action metrics.

This is the revenue goals basis for boosting sales and profits in B2B advertising and goal for building a targeted audience using defined parameters of cost efficiency with higher returns (ROI).

After you’ve rolled out various marketing campaigns you can plug-in and use social marketing to boost and asset your brand awareness.

The fact is over 1,000,000,000, that’s not a spelling mistake, its one billion people using Facebook, LinkedIn and Twitter.

Now you can really assert your brand reach with more marketing dollar fire power by leveraging re-targeting across your website, display, email and social channels, supported by your content management system (CMS) or blog platform.

Yes, you want to leverage every dollar in your pocket by staying true to what your clients want.

On targeted advertising works better, because you’re even more relevant, connecting and engaging interested audiences.

Retargeting reuses your existing advertising to increase awareness and frequency of ads shown across multiple channels.

Retargeting starts with your target audience and magnifies overall effectiveness of messages with ad placement to precise behaviour of target market at the exact time their interest is at peak.

Business Audienece Marketing