Why it’s more profitable to have control of your sales and growth…
“Because This Myth Busting Marketing Strategy Allows You To Target Leads, Maximize Conversions And ROI!”
Tactics vs strategy, please pay close attention for the next 5 minutes because it can change your business profits dramatically.
Why do you feel either one is the best option for you?
The big profitable difference is strategy.
As you can see in the above pie chart…
Average marketing budget consists of 48% in paid advertising.
So what does this mean to YOU?
Just think about that for a moment…
Dear Business Owner,
How many customers do you have?
How much is each worth to you per year?
Now imagine if they were worth double or triple that figure…
How would extra profit impact your business, family and life?
Simply, where can you find your target market and customers!
And convert traffic into targeted qualified leads and customers.
That way you can outspend competition to get more customers.
Imagine getting as many new customers as you want.
What I’m about to share with you will be a breath of fresh air…
And for others it will shock and disrupt the core of their foundation.
Here it goes…
The hidden power for growing your profits and ROI.
First, a quick disclaimer…
There are no income claims or guarantees of success.
Right now I’ll share what works from my own direct experiences.
Including successful ad campaigns from others’ experience.
Nothing here is based on theory, only proven results…
As you know you need to master dozens of traffic sources, right?
Display, CPA, PPC, SEO, etc…
And you must master the rules and intricacies of all traffic sources.
Including networks, like Facebook, Google, YouTube, AOL, etc…
There are many moving parts, wouldn’t you agree?
So many new ads, offers and funnels to be created…
But there’s a highly overlooked marketing strategy for business.
One that most business owners completely don’t see and/or overlook.
Everyday, you’ve different options on how to grow your business.
Find more traffic
Convert more customers
Build more products
Split-test headlines, email optin and landing pages.
And the choices go on and on…
Truth is it doesn’t matter what you do as a business.
No even what line of business you’re in…
The fact, it’s the cost of acquiring a new customer is substantial.
The secret to high conversions is ONLY if you know how to do it!
And in order to do it correct, you need a proven formula.
Much of what you’ve heard or been told about conversion is wrong.
And is a complete waste of your time, money and resources…
Have you ever wondered what separates winning and losing sales?
The most important aspect of any marketing campaign is media…
You need to understand your media, the market and audience.
And make sure you’re buying the right media.
And make sure you’ve right message targeted to right audience.
The creative and media are 70% to 80% of the success formula…
It’s more of the mix which goes into making campaigns successful.
In fact, my media business connects with lots of different people.
Business owners and entrepreneurs…
Some are starting and most are very well established.
Many are massive companies, well known International brands.
Not just business owners and entrepreneurs.
Are you looking to leverage and maximize a new marketing channel?
Are you looking for insight with a proven strategic marketing edge?
Want to know how to effectively approach a specific media?
Perhaps you want to do advertising via Google platforms?
Google Adwords, Youtube or Display.
Perhaps Facebook and other social media platforms?
They’re all great and provide different marketing opportunities…
Different challenges, pitfalls and rewards.
What’s your biggest frustration and challenge with conversion?
When you’re able to produce a winning sales funnel…
YES! It’s a whole different way and level of doing business.
Sales with conversion rates at 1-3%…
Compared to sales with conversions rates at 5-20%…
Bottom line in many cases WAY higher!
Keep reading if you want real life business breakthroughs…
You can transform your business with direct response marketing.
It can quickly double or triple your traffic results…
And amount of revenue produced can be monumental.
If you’re interested in remarkable results click here to learn more.
You’ll learn why this system works like gang busters.
It’s helped business owners double their profits in one year.
Imagine a strategically designed online marketing plan.
A highly effective system…
Now this is the real power of your online business.
ONLY when your marketing strategy it’s done correctly…
In fact, this understanding goes way, way deeper than that.
Why am I sharing this with you?
In essence to reveal what is being planned…
I believe in sharing important information freely.
Similar to ”open the books” or an “open door policy”…
Because you need to know the inner workings to “get it”.
By the way, I typically keep a low profile and avoid the spotlight.
And prefer to stay behind-the-scenes…here’s a quick story.
Look, most “marketing gurus” tip-toe and creep around tactics.
You might not believe me…
It doesn’t matter if you’re brand-new to marketing.
OR a grizzled veteran.
Why do the gurus always show crazy high converting screenshots?
Sounds almost too good to be true.
And sounds too easy.
Skeptical? I bet you are, I would be too…
Perhaps you can pay your bills with philosophy?
What if you can’t figure it ALL out on your own?
Oh, one more SCARY thing…
What if you don’t make the right decision?
Most people assume traffic is their number one biggest problem…
Should you underestimate the process of converting cold traffic?
But hang onto your hat…
You’re saying “my business is different and it doesn’t matter!”
So what would you expect?
You’ve got problems hitting your sales and revenue goals…
Yes! It’s difficult to move someone into actually taking action.
Obvious it’s more complicated to move a prospect into a buyer.
Truth is you want tangible results for your business.
Does any of the above sound familiar to you?
What if you want more sales and business growth?
Q: What is your marketing strategy?
A really straightforward and simple question…
Would you agree?
What is one of the biggest mistakes business owners make?
They focus on short term tactics…
If you’ve been selling online for awhile…
The landscape has changed dramatically!
And continues to change…
You know, tactics and tools changes a lot and frequently.
Instead of long term sustainable strategies!
You want to know how you can get more people to buy from you.
So, what does your current marketing DO for you…
Listen, you might be under some false assumptions…
What does your marketing should look like…
How are you feeling about the level of sales right now!
Not really sure about how to get your business to grow fast?
The most IMPORTANT question you MUST ask?
TIP: Not knowing this will almost always ensure failure.
Allow me to explain…
We are without a doubt, living in the age of the “customer”.
How to win over today’s customers is not an easy process, right?
Customer experience must be seamless and familiar as possible.
Your customer experience must be part of your brand’s DNA…
From front-end to back end, prospect to advocate…
Many companies are completely missing the mark.
And this is a large piece of the puzzle…
It’s the buying or purchasing process.
You need to transform the customer’s buying experience…
You want to create loyal, raving fans…
You want to create a unified and seamless buying experience…
Experience that exceeds your customer’s needs and expectations!
Customer centric success (or improve customer experience)…
What would be your ideal result?
Should it be higher engagement?
Higher experience value?
What is the purpose of your business?
Yes, you’ve seen, read and heard all sorts of ridiculous advice.
The real purpose is to create and keep customers.
The customer is where your focus should be.
Look it might not sound sexy…
Fact: ONLY 5% of people will ever actually do this.
They spin their wheels doing what doesn’t work.
You know cookie cutter methods don’t work…
Don’t you just hate those salesy and hyphy claims?
YES! This is the #1 BIGGEST problem.
Keep it in mind, (talk more about it in minute)…
The customer is where all the CASH is generated!
TIP: Where your focus goes, money flows…
So, why do we over complicate business?
You know the frustrations, struggles and battles…
Losing more money hand over fist trying to get new customers…
Seriously, does your marketing work for you?
Does it even make sense?
Is it the ideal situation for you?
You need to look at your marketing logically…
Are you utilising a customer lifecycle process?
In a nutshell, marketing is all about STRATEGY.
Sounds great, right?
Not so fast…
Here’s a super important lesson for you…
Problem generating qualified and profitable leads?
Freebie seekers ain’t buyers!
Effective lead generation is of utmost importance.
Are emotions driving your marketing decisions?
Are decisions steering you in the wrong direction?
Marketing without a proven strategy is pointless…
Yes! You’ll have to work TWICE as hard marketing…
You make costly mistakes rushing in without data!
Too much risk if you can’t leverage accurate data…
Accurate data is essential to measuring results…
Why is a marketing strategy number one priority?
Here’s what you’re looking for…
The ONLY way to exponentially get more money.
One highly effective way to target your audience…
Improve sales results…
Outsmart your competition…
Position your business for greater successes…
Want to unlock more hungry buyers?
Explode your revenues…
Maximise your profits…
What about growth hacking…
Is all that too much to ask?
Want your business to grow faster…
How about we look and see?
Let’s dig a little deeper to see what we’ll find…
So let’s do that, shall we?
See top red tab on right?
THAT is what you’re looking for…
Because I want to give you access to the first phone call…
This ONE call gives you a time tested step by step plan.
Enough information to put you ahead of 90% of your competition.
You are about to discover how your business stacks up against your competition…
Where there are holes in your sales funnel…
Where your business is weak and strong…
How to fix leaks, any deficiencies in your business…
You’ll get the highest value possible.
You’ll make one of the smartest decisions ever!
Want the #1 advanced marketing strategy call?
Want to maximize traffic into new customers?
Want more sales and profits in less time?
This strategy has never been revealed before…
Look forward to multiplying your results.
Yes, even in the most hyper competitive markets…
And helping you to grow your business.
By the way…
You do realize you’re getting over 27 years of real proven results with in-the trenches experience, don’t you?
Look, to be completely transparent…
There will be Only 5 spots offered for the #1 advanced strategy call with legendary marketing veteran John Mignano…
Do you want to FAST TRACK your results?
See top red tab to the right, click to book strategy session NOW!
Listen, this is not some quick fix gimmick…
This call quickly evaluates your business, so you’ll know exactly what you need to do to improve and boost your business results.
Marketing strategy is the science behind sales funnel …
It’s understanding what makes perfect buyers for your business.
You see, you’ve got to look at data and be clear with understanding the urgency of your product or service in context to the sales cycle.
You need to measure your conversions to be able to scale-up.
If this is sounding complicated, don’t worry we’re going to go step by step through the process.
So, let’s start with the reason why marketing strategy is important?
Because you’ll be investing in traffic, you need a sales funnel…
And you want to take make sure in advance, you promote the right front end offer and target the right traffic properly.
That way you make your money back and profit as soon as possible.
Understanding the time frame in your sales funnel is critical…
For example, it could take anywhere from 5 days to 8 months from opt-in to consuming content before most people are ready to buy…
If you don’t know and understand the sales cycle and time frame, you could easily kill your campaign. Why?
Because you’re window for success maybe too short.
In other words, you need to focus on the right traffic by removing all the wrong people until ONLY the right buyer is left.
So, why would you want to remove or disqualify the wrong people?
Driving traffic must be based on right offer to right buyer. Period!
Quality vs Quantity…
What does your lead or prospective buyer (or ideal customer) need to believe in order for them to opt-in or buy your product?
Your marketing strategy’s job is to win them over emotionally…
Do you want significant profits and results from your marketing?
No small business, organization or entrepreneur can continue to spend on marketing without finding the right buyer.
Ideal customer means they continue to buy over and over again…
Bottom line is knowing what’s working and what’s wasted, right?
Strategic marketing is data-driven…
Data improves efficiency and effectiveness of marketing spend across the spectrum of marketing activities from:
- Lead Generation
- New product launch
- All forms of marketing, (online, offline, direct response, etc)…
You need to follow-up and keep in touch throughout the sale cycle, both online and offline in the process of your customer’s life cycle.
And you’d link your marketing goals with time frame and metrics to move past objectives for a more relevant marketing strategy result.
This approach allows marketers to get higher levels of conversions to achieve goals while increasing relevance to their ideal customer.
Marketing strategy provides a roadmap to this new approach with tools that make it all work.
Let’s face it, you want to grow and scale your business as fast as possible…
So what does it take to dial in your marketing strategy and sales process?
Marketing tools, tactics come and go, but marketing strategy never goes out of style.
Many military and business leaders still continue to read “The Art of War by Sun Tzu”…
And even though this book is thousands of years old, it does not stop every new generation of leaders from reading it. Why?
Because you’ve got different types of strategy, corporate strategy vs. business strategy…
Corporate strategy has different concerns to business strategy.
Corporate Strategy addresses “what,” “where,” and “when”.
Business strategy address “how.” It is about building a sustained competitive advantage…
The simple answer is because the book is about strategy, not tactics.
You need to track metrics and use this data to build a business which is willing and able to spend more money to acquire new customers.
And you need to build a close connection with your prospects, which means marketing and strategy will never go out of style.
Measure and improve upon the 3 key metrics and your business will become unstoppable.
So, how effective it your marketing strategy…
Can you convey the most compelling benefits of your product or service without actually coming out and being explicit about it?
What does marketing strategy mean to you?
Is it specific in the way your marketing funnel and sales sequence is set-up in order to work at extracting maximum ROI?
Marketing at best is all about effective communication and getting prospects to accept your product or service can deliver the goods.
You want to create a nearly unbreakable bond with your marketplace based entirely on trust and goodwill without you having to claim it…
The key to marketing is the message which differentiates you from all your competitors in a positive, appealing, preferably compelling way.
As you know sometimes your campaigns work effortlessly and sometimes they’ll bomb.
Regardless, you get key insights from both and either continue doing what’s working or stop from repeating what didn’t work.
You get to directly see superior design, copy, offers, calls to actions.
And this type of hands on marketing strategy is priceless in successful campaigns generating leads and or customers on a continuous basis.
The way you position is how your product or service is seen by your marketplace and it’s how to target your market for maximum sales.
In other words, you align your communication or messages to heighten and escalate desire for your products or services…
A powerful marketing strategy is so powerful it’s simply transparent.
It feels natural, effortless like a conversation between two friends.
Marketing is not about NLP and trying to persuade people…
As a business owner, one of the most powerful assets you can develop is the ability to know what strategies produce results.
Ridiculous results within a specific niche or industry…
The #1 rule is a marketing strategy is not a magic bullet.
Low margins, slow sales and stressful (non-performing) products tie up your capital and it drives you out of business.
You want your marketing strategy to deliver more sales faster and in less time, right?
Selling is the final step to turning your marketing into higher profits.
As the development, trial and error process is eliminated, you’re left with an effective marketing system you can use again and again.
Any successful business that’s been around the block can probably tell you they didn’t ‘figure out’ marketing for many years.
And some still haven’t figured it out…
In fact, even though they spend a fortune on marketing.
If you don’t understand marketing principles behind WHY you’re doing it or how it mentally affects your prospects and customers…
You just blindly copy right?
So, do you really want to be able to literally create a buying frenzy?
Does your product or service tap into people’s emotions, emotional connections and values?
You already know there are missing pieces sabotaging your sales.
And it’s not always having (or selling) the best product or service which gets the most sales, right?
Is everyone in your market using this important information?
This information is significantly more valuable and usable than most of the paid courses and stuff that’s for sale out there…
Epic marketing is about education, so people can make their own
decisions and understand why your product is the #1 and best.
Getting superior and consistent results is a marathon, not a sprint.
Your marketing strategy is the key component to your business…
Do you need a marketing strategy (part of a sales, marketing funnel system) which is proven time and time again to effectively sell?
If you answered “YES”, I truly believe you need this information, which can help transform and optimize your business for the better.
Which marketing strategy below would you want to learn exactly how to use in your business (no matter what business you’re in):
- How to create lead-magnets which attract perfect prospects while positioning you as authority
- How to maximise functional list-building machine that easily sign-ups or registers ready-to-buy prospects for you on autopilot
- How to build automated, real-life behavioral dynamic marketing campaigns to automatically convert new subscribers into buyers
- How to position for building goodwill, educate, engage, inspire and sell like crazy
- How to use simple proven templates for sales videos and sales letters which converts like gangbusters
The Core of Successful Marketing Strategy
At the core of all successful marketing there is a strategy which ties together all these three principles:
You want a smart and effective marketing plan to ensure all elements come together for sustainable customer acquisition and retention.
Marketing is understanding your marketing plan and is not any particular media or strategy.
Marketing starts with putting together the best, most promotable message possible which truthfully represents “the goods” you’ve got.
Let me explain…
In today’s incredibly cluttered, hyper competitive environment, you need truly great marketing message perfectly aligned to marketplace.
Let’s be clear so there’s absolutely no confusion.
Your most valuable business asset are your customers (most frequent buyers) and the relationships you’ve built with them.
Most businesses fail to realise this…
And do not understand or just don’t want to grasp this simple fact.
So they’re in a continuous reactive cycles in their marketing and business advertising.
The situation resembles something like this…
They need money, so they’re forced to run any type of ad; in other words they’re desperate and always promoting for the next sale.
What if you’re in a similar situation?
Well, more than ever it’s crucial to get your marketing strategy right.
You also must get your financial structure in place, so you’re not forever trapped playing “cashflow” catch-up…
Make no mistake, everything revolves around a well planned marketing strategy.
There’s so much which can be done across so many areas of business to support and better enable sales.
Intelligent marketing strategy means intrinsically linking perception to a structured sales strategy , which is where most businesses and enterprises have plenty of room to improve.
Look at your own business right now:
- What new innovative way can you market your products before asking for the sale?
- What outside-the-box approach would leave your competitors in the dust?
Tip: What is the strategic value of your customer relationships?
Did you know customer experience in context to your marketing strategy priority is more important than advertising, because just getting your messages out is not enough.
This year, there’s brutal competition…is customer experience aligned with your marketing strategy?
Are your business success goals on track to boost sales and increase profits?
You must win customers by giving reasons to connect and engage with your business:
- More money being spent online
- Influx of online competitors
- Explosion of new sales tools
- Ballooning sales complexity
- Marketplace fragmentation
What marketing strategies work best?
The truth is, which marketing strategy works best for you comes back to completing the foundation work of clarifying your business plan.
Perhaps you’d consider joining marketing and sales funnel together in order to achieve better alignment and a significant difference to your business profits?
There are two crucial numbers you want to focus on in order to progress:
- Scale business
- Boost sales
- Increase profits
- Control cost per acquisition (CPA)
- Improve customer lifetime value (LTV)
For example: Your business is doing $1 million year, profit margin is 20% (making $200k in revenue) boost this by 28% to $1.3 million without increasing CPA or advertising costs.
What do you align marketing and sales to and how to do it? You want a solution which:
- Aligns marketing and sales to the buyer
- Creates an agreed plan that outlines how each will operate
- Builds a common goal with shared outcomes, strategies, processes and measures.
- Alignment requires a complete sales and marketing strategy
The best marketing strategy empowers and unlocks more buyers from targeted leads, makes your lead generation easier and gets measurable and track-able sales results.
All key performance indicators (KPIs) are designed for set targets of growth in your business, which are aligned to marketing strategy and competitive advantages.
You really want to focus on key assets which are the qualities of your business to improve performance of KPIs, valuation of assets, leads, active buyers/customers, cash flow, etc …
Marketing strategy now proven system is the ideal program combination of online strategy, resources, sale success tools and support to get you:
- Focused on the strategic direction of your business
- Align marketing and sales around a highly-actionable plan
- Translate marketing strategy into action
Marketing strategy from a high-level is to identify and understand your target market with a development of marketing mixes which appeals to buyers (existing clients) and potential buyers (prospects).
Sales and marketing spend a lot of time, energy, and money building a pipeline of leads for new business, really the most obvious source of leads are your current customers.
Marketing strategy can easily be the answer to getting more business from your existing customer relationships.
Companies with solid growth strategies have strong customer relationships at the foundation of their plan.
You can earn more from your current and prospective customers with the five strategies outlined here to enhance your success.
The perception of customer loyalty feels like “right thing to do,” still there is more pressure than ever to generate positive (ROI) return on investment financial performance in your business.
We have identified multiple ways to measure ROI, address each and evaluate which ROI approach will work best for your business.
One of the best strategies for profitable growth is listening to your customers, acting on their insights and getting the right input.
Your customers guide you in streamlining operations, correcting deficiencies and strengthening relationships to ensure marketing strategy has impact on bottom line.
Companies increasingly need help managing existing relationships to ensure they retain current clients and can increase client retention, even large and complex accounts.
In today’s business environment companies are working hard to become more customer focused and in certain business models this has become more complicated.
Many companies sell their products and services via third-party which means channel partners represent them in the marketplace.
Decisions regarding the ideal marketing mix can be organized in terms of:
The goal is not to just come up with a particular strategy, rather its better to focus on providing value to your key market segments:
- Remove fears, doubts and inaction
- Replace uncertainty with knowledge
- Move forward with concise confidence
- Understand your target market behaviours
- Dominate your marketing and competition
Need help to get laser-focused on your highest income-producing activities, which are structured for multi-million dollar businesses?
The Strategic Way to Competitive Advantages and Business Success…
Marketing strategy and the essence of strategy is choosing what not to do.
This is why a marketing strategy is the most powerful key to business success whether you operate locally or worldwide.
Marketing strategy gets you out of the tactical cloud and into laser-focus on your highest income-producing activities, structured for multimillion dollar businesses:
- Remove fears, doubts and inaction
- Replace uncertainty with knowledge
- Move forward with concise confidence
- Understand your target market behaviours
- Dominate your marketing and competition
It’s not uncommon for people to confuse the difference between a marketing strategy and a marketing plan.
Your marketing strategy is an explanation of goals you need to achieve in context to your marketing efforts:
- Your marketing strategy is shaped by your business goals.
- Your business goals and your marketing strategy should go hand-in-hand.
Marketing strategy is the key to giving your business or organization a competitive and the best advantage of all is to select a niche you can dominate and be the No. 1
Marketing strategy works best when it is based on sound market research, organization analysis, and group decision making by the management team.
Marketing strategy is not a function of the marketing department.
It is a vital function of the business as a whole (strategy comes from the Greek word for a general.)
A General Plans And Controls Military Campaigns To Win Battles And Wars.
Over time military strategy evolved into a business strategy, then marketing strategy because some of the key principles are the same.
Effective marketing strategy involves focusing resources on your greatest opportunities taking advantage of competitors’ weaknesses.
In combat, a smart general concentrate their forces where the enemy is weakest, often using the element of surprise to get the upper hand.
Tip: Have a question about your marketing strategy? Simply enter your details below and we’ll give you a call to get started.
Why not take advantage of the fact that tweaking a few steps in your marketing strategy can multiply buyers?
Ah, I trust you’re getting the big picture…
The fact is unless you know what steps need tweaking, you can end up “un-selling”.
Un-selling is when you accidentally talk your prospect or buyer out of a sale.
Obviously no one un-sells on purpose, yet 95% of all sales share inherent flaws (at worst possible time).
In marketing, smart businesses focus the marketing dollars, programs, media and messages in areas where they can get the upper hand, where competitors are weak:
- The key to effective marketing strategy
- How to develop an effective marketing strategy
- How to analyse your organization’s strengths to focus on your competitive advantages
- How to understand all the different groups of people and market forces that impact your success
- Identifying critical issues and using them to drive effective market research, whether your budget is large or small
- How to develop a defining vision and smart goals
- Various types of market research and how to select the right one
- How to develop a winning marketing strategy
- How to determine the messages, media and branding statements to support your winning strategy
- Internet marketing strategy and what every manager must know
- How to use powerful free tools to help you sharpen your Internet marketing strategy
Sounds complicated, yet it’s really simple.
And if you want some really, really good examples of marketing strategies in action, you’ve definitely come to the right place.
We discuss different types of marketing in context to your marketing strategy.
And uncover the most effective structure for successful marketing with examples from a variety of industries…
For example using segmentation of your list to develop a powerful marketing strategy.
Here’s an innovative way to align marketing strategy with marketing funnel for the most powerful marketing strategy and dynamic lead generation program ever created…
Oh, it gets a lot better, the marketing strategy overview you’ve just seen reveals costly mistakes, if fixed, would make a significant difference to your business profits. Why?
That’s because the “Savvy SMEs Tool” enters into the conversation taking place in your prospect’s mind.
Do that, you’ll know what they’re more likely to buy without resistance.
So, if you have a good quality product or service, which is in demand and you’re being less than savvy (not smart) why pass up on a tool that’s proven to improve sales and profits.
Whatever you do, we trust you’ll want to apply strategies outlined to improve your marketing funnel results and drive more leads and sales with lower marketing costs.
If you’d like us to empower you on how to implement a proven marketing strategy.
Simply enter your details below, we’ll give you a call to expand on this conversation.
We'll call you back within 48 hours (2 business days)..
P.S. And you absolutely know the “Savvy SMEs Tool” is the ONLY way to get this done for you in the fastest time possible, which is a perfect fit within your marketing strategy…
Have a question? Want to share your thoughts and experience? Feel free to share in the comments below!