Google Apps For Work

What is Google Apps? 

The best business apps solution you could ever need all for the benefit of your success.

Customers are the life-blood of your business, it sounds cliché yet it’s true.

Your business needs a repeatable system for generating new leads and customers…one which doesn’t break the bank, right?

Business apps and business tools to make your life easier.

What twist can you put on your business to boost growth and performance?

It seems every business owner we speak to feels they need a complicated strategy.

The problem is most of these businesses fear the complexity of online marketing.

So why complicate the strategy?

As a start-up, small business owner or entrepreneur, you’re constantly needing to organize all aspects of daily business…

Dear Savvy Business Owner,

You need the best tools to give you that edge on competition, right?

You want powerful apps all in one place to manage your workflow, track hours worked or software that helps you organize people.

So…finding the best business apps and export tools can be difficult.

It seems we’ve hit a nerve…

Yes, lots of small business,  start-ups, organizations, entrepreneurs and marketers who are tired of struggling are getting organized…

Let’s face it, a unique website customized for your business can be technically challenging.

At the end of the day, if you’re not getting the results you want, typically you need a simple solution.

Almost everyone wants a click button easy solution, because it has nothing to do with your product or service.

Look, it can take a lot of money and time to set-up a successful website and for most of us IT is overwhelming…

Here’s what you should consider before you go out and hire a website designer, SEO consultant or digital agency.

Just a quick question for you…

How has your business changed from last year?

Did you enjoy greater exponential growth or is it kind of stuck?

The key to growing a successful business is getting your business in front of the right audience.

You need to get offers in front of the right group of people who can buy it…

That’s where most people struggle because they don’t have any structure or systems in place to get it organized.

If business tasks aren’t properly prepared and organized it’s simply not going to get done, right?

That’s why the feedback from the Google apps and strategies has been through the roof.

Google apps works effectively with your team and clients…

  • Entrepreneur who work alone
  • Organize and share docs with a team or your clients
  • Google Apps has team logins, custom or branded reports
  • Export tools all tracked
  • Combined power to track via Google analytics

Everything your start-up, small business or organization needs…

Google Apps is a cloud-based, powerful and dynamic productivity suite which helps you and your team communicate efficiently.

Collaborate ideas, get work done from anywhere and on any device.

Google apps is a flexible resource to help you bring a better way of working with people you know.

Get started with ready-to-use templates you can quickly and easily customize as much or as little as you want…click to find out more.

Are you’re probably already aware of the fact, mobile apps have completely changed the business scenario today.

There are billions of new apps being developed everyday and the future has finally evolved…

Why are businesses more than ever using Google Apps?

•         Volume of mobile phones is much higher than PCs
•         Average time spent on mobile Apps is 64%
•         On average, people check their mobile every 6 minutes
•         People use mobile apps 6 times more than websites
•         79% smart-phones users use their mobile to make purchasing decisions
•         50% users make purchase on mobile within 1 hour as compared to 1 month on Desktops
•         73% of business owners use mobile apps daily
•         Business owners also use mobile apps to connect for customer engagement

Google Apps is simple to set up, use and manage, so your business can focus on what really matters.

Millions of organisations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more.

Google Apps

Watch a video or find out more here.

Here are some Google Apps benefits with highlights:

Business email for your domain

Looking professional matters and that means communicating as you@yourcompany.com

Gmail’s simple, powerful features help you build your brand while getting more done.

Access from any location or device

Check emails, share files, edit documents, hold video meetings, hangouts and more…

Truly highly cost effective and very flexible solutions whether you’re at work, home or on the go.

You can pick up where you left off from a computer, tablet or phone.

Enterprise-level management tools

Robust admin settings give you total command over users, devices, security and more.

Your data always belongs to you and it goes with you, if you switch solutions.

Google Apps allows you to focus less on IT and more on what you love to do.

GoogleApps

Trust you can benefit…as well, especially seeing how easy it is to get more work done.

Thought you’d be interested in trying Google Apps…

If you want success, right now you’re going to get a chance to judge the results for yourself.

Here are some of the top apps and tools you can use to make your life easier…

You can take advantage here, Start free trial

Final point, every hour of every day you delay your decision is costing you more in lost sales and money.

Feel free to get in touch with any questions…

If you haven’t watched the video yet, make sure you set some time today to watch it… Watch a video or find out more here.

 

Like, Share and Ask Your Biggest Questions About Turning Clicks Into More Customers…Everyday Profits For Business Success!

Google Apps for Work

Growth Hack Secrets For Your Business Revealed

Growth Hacks Any Small Business, Start Up or Entrepreneur Can Take Advantage

If you’re like far too many businesses it’s most likely the marketing strategy used isn’t doing as good a job as you intended…

Maybe growth or revenue results are miserable and painfully slow?

What are key questions you need to ask to help you win this race?

You see, there’s a long-standing argument and big lie that infects most business owners and entrepreneurs out there that says…

Forget about GET RICH QUICK…

The only trustworthy path to wealth is to do it slowly over time…

Dear Savvy Business Owner,

Everyone is allowed to dream BIG right?

Growth hack your business predictably with a high performance strategy, drive targeted traffic, better quality leads and more sales.

What method can you use to figure out the best possible traffic sources for your offer.

Which should you use?

•    Magazines and Journals
•    Joint Ventures/Affiliates
•    Publicity
•    Linked In
•    Radio and TV
•    Bing
•    CPV/PPV
•    Blogging and Guest Posting
•    AdWords
•    Social Media
•    Wholesale Banners
•    YouTube
•    Direct Mail
•    Solo Ads
•    Facebook PPC

Confusing?

Overwhelming?

You want to grow and scale your business faster and predictably every single month, right?

Let’s shatter the slow and steady illusion for a minute here, because there is only one word which boils it ALL down to two letters…B.S.

What possible benefit can anyone get from a depressing foolish idea the path to wealth should take you years and perhaps even decades?

Finally! Smart Growth Hacks For Business Explained…

growth hacks for business

In reality to build a better business, fortune favors the BOLD.

People who ACT with DECISIVENESS and CLARITY.

This has always been the case in business and firmly believe it will always be true.

And I’m not alone…

Growth Hacking Strategies for Doubling Your Profits Right Now…

A growing number of small business, start-ups and entrepreneurs are now embracing  growth hacks for business.

Or simply growth hacking

The value to you will be enormous.

Growth hack, tweak and optimize…

It’s fast, laser-focused and accurate which pinpoints opportunities to be exploited at light speed.

While the term itself has emerged from high tech industries such as Cloud Computing or Software as a Service (SAAS)…

The fact is, more and more of these powerful strategies are being used by enterprises ranging from architects to zookeepers.

And they are experiencing astonishing results in record time.

Would you prefer to go for the brass ring now?

As opposed to patiently waiting for some bank balance to appear at some unknown point in the future?

Maybe you’re thinking growth hacking strategies involve some kind of “advanced technology” expertise to make them work?

Trust me, that is NOT the case…

The strategy covered id fast, easy, powerful to generate massive revenues from your business, simple and accessible to anyone.

Given the wealth of opportunities out there today to identify, target and get paying customers…

There’s NO EXCUSE for allowing yourself to remain bewildered or allow business’s revenues to dwindle and disappear into oblivion.

You can avoid the long and endless road of pain, frustration and disappointment.

Your Exclusive Invite You’d Be Wise to Take Advantage of…

growth hacking

You want growth hacks specifically designed to quickly, easily and predictably increase your revenues.

Real money for ANY business…

May I strongly suggest you mark your calendar NOW for Wednesday, July 1st from 11AM to 3PM Eastern time

Why? Because on that date business marketing legend Dan Kennedy will dive deep into growth hacking.

Dan reveals exactly how to put these secret strategies, systems and templates to generate rapid, massive growth in your business.

The Power Of Growth Hacking = Your Unstoppable Success…

Move up one level…it’s your choice.

Register now to get behind the scenes cutting edge growth hacking strategies.

Discover brand new growth hacks that puts a virtual supercharger on your business’s ability to get high performance and revenues.

This is a complete, in-depth, real-world training from start to finish to quickly, easily and in a way you can repeat over and over again.

It’s the perfect growth hacking strategy for ANY business owner, sales professional, entrepreneur or large scale organization…

Relatively low risks and huge potential rewards, there’s no reason not to growth hack your business. What do you have to lose?

On that note…make SURE you register now and show up promptly.

There are ONLY a limited number of seats.

By the way…did I mention this is totally FREE?

Yes, I’ll be there and I’d highly suggest, if you’re looking for fast growth from proven strategies… you’ll be here too!

Best Regards,
John Mignano

P.S. Update! I’ve just been informed they just opened registration for this one-time-only, live FREE event…

To get growth hacking…reserve your spot by clicking here now!

Like, Share and Ask Your Biggest Questions About Turning Clicks Into More Customers…Everyday Profits For Business Success!

Growth Hacks For Business

Strategic Sales Funnel

Why Unlock Strategic Sales Funnel?

It’s the exact reason why 99% of marketers and business owners are not making the amount of money they want and deserve…

Want to know how to avoid weak or losing campaigns.

How to get more customers who can’t wait to buy from you.

How to set expectations while raising prices and take advantage of more sales opportunity almost overnight…

Dear Savvy Business Owner,

Believe it or not, of the 99% surveyed the biggest fear was they’re afraid to invest in traffic to promote their own products or services.

HUGE costly mistake…would you agree?

Is it easier to wait for customers to come to your business?

OR…

Is it way easier and more profitable to invest in advertising with an irresistible offer to get customers coming to your business?

Finally, why you need to focus on monetization using a strategic sales funnel to drive growth and prioritize the most ROI?

If you’re sick of jumping between tactics hoping something works, keep reading this special report because this is 100% just for you…

Yes, it’s the almost perfect strategy for ANY business owner, start-up, sales professional, entrepreneur or large scale organization.

In fact, why not model what the most successful companies do, just take one of the world’s most successful franchises on the globe…

Use their simple strategic sales funnel with proven process, you’ll have a strategy which fuels your business to reach new heights.

Know why your sales funnel is important to you?

You want more motivated buyers and higher conversions, right?

You build email lists NOT to get leads, but to actually get buyers

Big problem is most potential buyers are not ready to buy on the first interaction.

Is this why your sales funnel is very important to you?

You want a simple, yet very cost effective way to generate less leads and get more customers regardless of industry or market you’re in.

Quality vs quantity, allow me to explain…

The key is knowing metrics (numbers) and be RELEVANT.

You can hurt your business with unprofitable campaigns.

If you don’t have goals and objectives clear, you are setting yourself up for failure (over spending or even stopping campaigns to early)

If you don’t know our numbers you’ll never know when or be able to scale up campaigns…

If you don’t have follow-up sales mechanism, you’ll more than likely have unprofitable campaigns.

If the front offer you’re promoting is targeted and super relevant to buyer, your conversions will skyrocket.

The reality is most people expect to drive tons of cheap traffic and make more in sales than what they spent in advertising.

Sorry it is NOT going to happen if you don’t know what you’re doing.

Look, advertising can be VERY profitable but it’s simply boils down to understanding the right traffic source.

The reason why this is important is because you want to build lots of goodwill in a very short time frame.

That way people start to associate your brand with VALUE and you’re going to gain authority.

This gives you more opt-ins…

And people want to open your emails and buy more from you.

You buy the right traffic…you get clicks. Period!

Feel free to do your own research to make sure you pay for the right traffic source which is relevant to front offer and target audience.

Now before paying for traffic, the point is where to send this traffic?

You’ll want to go ahead and set up a landing page or squeeze page in order to convert the traffic into subscribers.

The sales funnel process is where you drive right traffic in order to generate leads who opt-in / subscribe to newsletter (special report).

And you’re able to build relationships by following-up with them.

Drive right quality traffic, generate leads which become buyers…

To find the right buyers (target audience), you create a front offer with message that truly connects them on an emotional level.

What if you have a consistent flow of buyers?

It’s only a matter of time before you enjoy the next level of profits with business success.

The problem is most struggling businesses don’t generate leads.

No leads coming in on a daily basis…

You need leads by driving the right traffic to your landing page or squeeze page.

Leads that can opt-in to your sales funnel…

You continue to buy the right traffic that brings subscribers to you.

You build a list of buyers with a subscriber base, while you make money.

Sales-Funnel

Get paid to build your subscriber and buyer list…

Sounds too good to be true, right?

The sales funnel model goes from lead to subscribers to customers.

This is how you make money with your list by simply driving traffic to promote highly converting front end offers to get right buyers.

We’re talking a simple sales funnels in context to 3 step model:

Step 1: Front end offer to generate leads
Step 2: Core offer to qualify buyers
Step 3: Measure key metrics, conversions and scale-up

Step 3 is where you measure the quality of traffic you are buying.

And just in case you’re wondering what serious scale requires?

Scaling up means a serious investment. Period!

And you’ll likely need more money for traffic generation to get to climb the mythic marketing mountain.

We’re going to go through each part of this process step-by-step.

If you don’t understand all the steps from the beginning, don’t worry just read everything carefully right now.

You might want to re-read twice and you’ll get clear for sure…

sales funnel system

Step 1 of the sales funnel…

The front end offer is carefully selected to align to traffic source and target market wants and needs.

Typically this front end offer is a low ticket offer you can use to get opt-in (subscribers) so you separate or segment leads from buyers.

The idea behind the front end offer is the build your buyer’s list.

In order to grow your business you need customers, right?

The first initial step is to disqualify the wrong people.

You do this by getting a sale, even if it’s as low as a $1 sale.

Why the $1 transaction?

Simply because you have separated a lead from a buyer.

And the relationship with that lead has just changed.

You see, the lead has just become a buyer and a buyer is up to 20 times more likely to buy again from you…

This is the reason why McDonald’s has sprouted everywhere.

strategic sales funnel

You know what that is but it has absolutely nothing to do with a cheese burger…it’s all about sales funnel using a proven formula.

OK…their margin on the front end offer is between 20 to 30 cents.

Ever noticed how easy it is to actually buy only a single hamburger?

McDonald’s have engineered and purposely positioned their front offer so well, it would be almost stupid not to buy fries without coke.

Yes, they know what their customers want and how to deliver value.

They know the time-frame and sales cycle with numbers inside-out.

The numbers are the key to a high converting sales funnel…

McDonald’s position every sales via low priced cheese hamburger as front end offer to find hungry customers.

strategic sales funnel

They can in turn up-sell front end offer with fries and coke…

It’s successful for a number of reasons in context to self identifying audience, predictable cost per lead, including monetize on back end.

And very complimentary easy to understand back end offer.

strategic sales funnel

McDonald’s uses a variety of sale closes from up sell, down sell and cross sell to keep you spending in buying cycle over and over again.

You can see the way they use the simple sales funnel process…

McDonald’s can accurately use this process to predictably measure conversions and scale-up because it is completely systematized.

They know how many people will buy core offer(s) based on data.

And they know how much they can invest to get a new buyer.

Let’s take a closer look at the numbers…

If every ten people who buy the $1 front offer in McDonald’s, 6 also buy the core offer for $7.

3 upgrade to the full offer of $9

The result is $58 in revenue instead of $10 of the initial front offer.

They need to measure in order to know each customer which buys the $1 front offer is really worth a total of $58 instead of $1.

Keep in mind, the $58 is in context to not even counting 89% of their customers which will return within time-frame of less than 60 days.

So, the front end offer basically allows you to get buyers.

You know a new buyer is 20 times more likely to buy again from you.

And that’s the reason why a front end offer can be used to find the right buyer and deliver results with outstanding value.

The sales funnel means the right traffic aligned with right front offer means you get buyers.

Right buyers and ideal customers.

Step 2 of the sales funnel…

You now you have a buyer, so you can up-sell to core offer.

This is actually where you’re going to make most of your money.

To be clear, you want a buyer that is an ultra-responsive customer who purchases everything on offer…

And experiences the most value and satisfaction from every purchase made.

Keep in mind the ideal customer are the ultra-responsive buyers where the majority of profits are made.

This is just a very simplified model of how to build your own high converting sales funnels…

The key is to understanding the time frame in your sales  funnel and separate or segment leads (non buyers list) from the buyers.

You do this by putting the right front end to match core offer.

The core offer ideally would be high ticket product or service. Why?

Keep in mind the higher ticket core offer is ONLY offered to buyers who already have purchased, they know and trust you…

They’re 20 times more likely to buy again from you, right?

This sales funnel makes it more likely or easier to get the right buyer.

The ideal customer…

The ideal customer is prepared to pay for higher priced core offers.

This could be anywhere from $300, $500 to $2,000 for core offer.

Would it be easier to get 20 customers to pay $100 each?

The catch is as long as your product or service delivers real value…

To determine the price of your up-sell, you must understand the traffic source in combination with your target market’s pain point.

Pain point, simply means the time-frame and level of priority your customer places on getting the right solution to fix their problem.

This is real value your customer wants, needs and expects in order for them to feel the offer is worth it for them to take action and buy.

If you understand this value, you can provide it to your customers.

This is not the cost you place in delivering the product or service.

For example…

Let’s say it takes less than 3 minutes to make a burger.

You could charge $1, but if you know your customers are in a hurry and they only have just enough time to get in and buy that burger…

Do you think you could charge $9?

Yes, you can…so do you think there are other hungry and time starved customers out there willing to pay $9 or more for burger?

Think about this in context to your customer because you could charge 10 times more…

Step 1 of the sales funnel…

This is where you measure and scale-up.

What if you don’t measure?

Well, you don’t have a viable business.

What if you don’t know what your customer lifetime value (CLV) is?

You will find it very difficult to predict net profits attributed to the entire relationship with your customer.

Now what if you  knew by investing $1 you can get $3 in return?

The only way to achieve that kind of result is by knowing the right numbers and measuring.

Knowing what is the right traffic in order to get the right buyers.

sales-funnel

By using your sales funnel and quantifying number of leads and prospects at each stage of process…

You can predict the number of buyers and leads, prospects who in time become your ideal customers.

You need the right traffic source to produce the right buyers.

There you have it, this is one of the best sales funnels you can put to use and profit right now for generating an avalanche of buyers!

What areas of traffic do you need help with:

  • Facebook
  • Google Display
  • Tracking
  • Reporting
  • Compliance
  • Native Ads
  • Ad Creation
  • Scaling
  • Mobile Ads
  • Video Advertising
  • YouTube
  • Pay-Per-Click
  • Search
  • Email Advertising
  • RTB Platforms
  • LinkedIn
  • Twitter
  • Bing
  • Contextual
  • In App Ads

Always use the right traffic source and keep offers RELEVANT!

Remember McDonald’s sales funnel  strategic blueprint?

OK, you can model and use it as your goal to achieve higher sales.

This is the dynamic power of building an autopilot system.

It all starts with list of buyers via a very simple sales funnel.

Basically a system you can use on autopilot day in and day out…

Here’s a quick recap to keep you on track for high performance:

  • Understand your numbers
  • Cost of customer acquisition
  • Relevant front end offer
  • Make sure to use email follow up
  • Track sales and conversions
  • Up sell using back end offer
  • Retargeting with same front end offer

You can and must know exactly how much you can invest to get a new buyer and ideal customer, (repeat buyer, buys again and again).

It’s the perfect strategy for ANY business owner, sales professional, entrepreneur or large scale organization.

Now get the numbers in place to validate your business success…

Like, Share and Ask Your Biggest Questions About Turning Clicks Into More Customers…Everyday Profits For Your Business!

Sales Funnel

Google Adwords – How to Transform Clicks Into Sales

Google Adwords Marketing Funnel Critical Steps To Double Your Leads…

Why are most businesses struggling and missing out on sales?

They miss out on either managing Google Adwords themselves or hiring it out (outsourcing) to an agency or management company?

Are you investing into Google Adword campaigns and wasting a ton of money?

Keep reading every word because this powerful report reveals why you need integrated marketing and what you must know…

integrated-marketing

This crucial information is based on real-world experiences from over 20 years of online marketing running thousands of campaigns.

And professionally managing Adwords campaigns for many clients…

There are critical Google Adwords steps you would want to avoid if you’re wasting money and need to increase conversions and ROI…

If you currently hiring a marketing agency that manages your adwords campaigns, here’s what you need to focus on..

You must know and understand the numbers…

The numbers are the no 1 factor for successful online marketing.

The real magic of numbers means making money or losing money,

Success in one word…MEASURING.

You can’t manage what you don’t measure, right?

And if you don’t understand what elements to measure deeply, you have no clue about what works.

Do you know what doesn’t work in your online marketing?

Google Adwords

If you don’t measure it you can’t improve it…

You need to take a combined approach and collect all data.

Measuring is how you understand if the data or numbers work…

You must recognize the true value of measuring your online marketing, including the marketing funnel, measuring in detail.

If you’re paying an Adwords Management Service or Adwords Consultant, now is time to question what you are paying for?

What are you missing out if you don’t measure?

So what need to understand is how the traffic and conversions (numbers) work and why they don’t work via measuring of ad spend.

You need to understand your average customer lifetime value in context to accurately measuring your Google Adword campaigns .

If you don’t understand these metrics, ask a professional Adwords management service.

What if they can’t tell you?

Simple…you know what to do next, right?

integrated_marketing

You keep track of phone calls from each Google Adwords campaign because 43% of all search-related conversions happen via phone.

Phone calls are their most valuable, highest quality source of leads and sales via PPC…

As a Google AdWords advertiser you must track calls back to the ads which triggered them.

Result?

When you know where your calls are coming from, you can make smart decisions about your advertising budget and sales strategy.

You must track conversion metrics of individual landing pages in Google Analytics.

No Google Adwords campaign should ever run without Google Analytics being integrated as a core part of the marketing process.

If you use Google Analytics it shows specific user behaviour from your Adwords campaign when they reach your website.

If you’re not measuring and monitoring Google AdWords click and cost data alongside Analytics, you’re playing the game blind folded.

Result?

You can improve profitability and targeting of the campaign while ensuring those that don’t convert will be reminded of your offer.

You must measure to optimise Google AdWords targeted landing pages adding the right target market message and ad copy.

Google AdWords landing pages have specific requirements:

A successful landing page has many different elements to consider…

Pay specific attention to the relevance of the headline, content, call to action against conversation the searcher is having in their head when they click ad.

Measure marketing copy and make improvements accordingly.

Your pages need to be relevant to your keyword and ads in order to leverage a good quality score.

Quality score affects your cost per click.

Result?

If you match headline ‘click promise’ of your advert to the landing page content, you create more buyers for less marketing spend.

In other words, you’ll pay less for customer acquisition.

The lower cost of each new lead and click means more budget.

You must measure to optimise Adwords landing page loading times.

Recent survey confirmed for every extra second a website takes to load after first second, you lose an average of 7% of leads and sales.

If your Google Adwords ads landing page loads too slowly, there is a high possibility users are leaving and going to your competitors…

The load time factor needs to be measured and incorporated into your keyword’s quality scores to optimise lower cost per click.

The AdWords system re-evaluates landing pages on a regular basis.

If you make significant improvements to your landing page’s load time, you can see a better Quality Scor.

And lower minimum cost-per-click (CPC) bids.

Result?

Google Adwords rewards a better user experience.

If you aim for site loads faster 3 seconds or less = more revenue

You must measure and track via AdWords A/B Testing.

ab split testing

In A/B split testing, you make a change in your new advertisement against a control.

Control is basically the current advert…

Now, monitor which new ad creates the higher click through to reduce ad costs, which transforms into greater conversion rates.

Make sure to boost visibility of mobile adverts using customised mobile sites to create better user expereince and more conversions

The quality of mobile landing page and user experience directly affects how your ad ranks…

This includes whether it’s seen at all and what you’ll pay per click.

Use a responsive or dedicated mobile landing pages for best results.

You need to install a remarketing pixel if you’re not already doing so in order to get the must bang for your advertising budget.

Remarketing gives a far greater opportunity to bring back indecisive customers with tailored ads…

And you can use similar ads to targeted offers that are relevant to user experience they had on your website..

remarketing

Remarketing is where a prospect visits your website, and when they leave their browser fires the pixel.

What happens next is each user is remarketed using adverts, they’re shown these ads as they browse and visit different sites on Google.

Remarketing is extremely powerful…

It is proven that retargeted visitors are 70% more likely to complete a purchase as opposed to first time visitors to your website.

And that’s how to transform clicks into more sales…

Google Adwords

Target Audience and Strategic Content Creation

Market Segmentation Is The Process Of Clearly Defining Your Target Audience

Building a brand is useless unless you target the right audience, in fact buyers won’t contact a business until 57% of purchase process is complete…

And that is only one of the reasons why the right target audience with content marketing is so important.

You need to capitalize on real-time marketing opportunities you can’t afford to miss out.

This significantly makes all the difference for developing your strategic content creation…

The process of target audience analysis is identifying your target audience by understanding target audience characteristics…

You’re going deeper into creating your target audience profile by asking why your product or service solves their problems?

  • You need to create relevant, valuable content
  • Content drives positive meaningful engagement with customers
  • Need to capitalize on real-time marketing opportunities…

Now, which factor makes the biggest difference is this process?

The short answer is INTENT.

Intent is the psychological state of mind necessary for action…

If you consider the way social media landscape has evolved, it’s easy to see why changes are needed.

Allow me to explain…

You might already know content marketing is an essential part of your overall strategy, right?

Do you know what content marketing is and how it can help you grow your business?

You see, according to data from Forrester research…

Maintaining company branding via social profiles remains one of the most popular social media marketing tactics.

It’s also among the least effective….take a look at the chart below:

target audience

So how do you get more bang for your advertising dollar and add more value if you use the right channel to fit your target audience:

  • Email marketing
  • Ratings and reviews
  • Search
  • Branded communities
  • Word of mouth

Yes, you want to use channels which best fits and is in alignment with INTENT, be it commercial intent if that’s your goal.

So you can only optimize return on investment (ROI) by investing in the right channels…your own digital assets or online properties.

So instead of spending all your digital marketing dollars investing in campaigns on Facebook, Twitter, Instagram or Pinterest…

Why not use sponsored posts to drive your audience to your own digital assets or online properties?

And strategically greet them with specific content they love.

Exactly what the strategy looks like depends on what problems your brand shares with your target audience.

target-audience

Here’s how to use target audience analysis:

Firstly you need to find the shared values.

Ask yourself, what else does my target audience care about?

And how does my brand care about that, too?

For example: a beauty retailer…beauty is the obvious answer.

So if you own or are thinking of creating a branded company around this market you can create a Beauty Board on Pinterest.

This would be an online community where customers upload selfies, share beauty tips and tag their looks with products from your brand.

Then you can strategically create a content destination…

Next step is to define a clear objective.

If you want to be truly effective, you need to think outside the box in context to how you drive traffic.

You want to determine why you drive traffic or earn shares?

What’s the real objective?

Is it to increase sales?

Get email addresses?

Building brand affinity?

If you identify and understand sales funnel conversion rates, you’re better positioned to drive traffic based on user behavior.

So instead of just driving traffic to a site, you’ll set-up landing pages to get email addresses by asking visitors to optin for content…

On Pinterest and Instagram you can drive traffic based on product exploration through user reviews and photo uploads, etc.

If you already are using an existing digital asset, you don’t have to redesign your entire website.

For example; leverage online forums or communities that are already thriving on your existing website or app.

Just think about how can you enhance the experience and be able to offer more value for the fans who are already visiting?

What specific content would help your target audience or users to better connect with each other and with your brand or product?

You want to leverage your digital assets or online properties.

Strategically you want the right combination which makes a huge impact on the way your target audience engages with your brand.

Building a target audience on your own site takes long term strategy because it won’t happen overnight.

It’s very similar process to growing any social media fan base, it does take time and investment.

And by growing your target audience on a digital asset or property you control, you’ll always own the experience.

Yes, user experience is key to your long term success.

So…its a matter of setting-up all your strategic content creation to help you build social authority.

This is all in context of your goal to engage target audiences through a combination of content, conversation and social media curation.

We’re all on the same mission to find the absolute best content to deliver on our brand promises…

Target Audience

Marketing strategy is the No 1 and only way to position your business to unlock more hungry buyers, explode revenue, maximise profit and growth fast